Leveraging the power of social media to market your brand in the Web 2.0 world is imperative to remaining viable as a business owner. Having social media profiles on Facebook, Twitter, and LinkedIn aren’t enough to take advantage of the marketing opportunities that new media environment has created. You need to adopt a comprehensive strategy […]
Ask @SmallBizLady: How do I follow-up after a business conference?
Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady. This week, I took a question live from the New York Times Small Business Summit. Here’s the question: How do I make a plan to follow-up after a business conference? Here’s the answer: http://www.youtube.com/watch?v=Z3rKLFEkF_I Immediately reach out […]
How to Negotiate Commercial Real Estate – #SmallBizChat QA with The Square Foot
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed on Twitter from 8-9pm ET. This is excerpted from my recent interview with Justin Lee, co-founder of The Square Foot. The Square Foot is a website that connects businesses with local real estate agents who […]
How to Stop Burning Money in Your Small Business!
Your unrecorded expenses are a profit fire hazard. Do any of these statements sound familiar? “It’s only $5. It’s not worth my time.” “I’ll do my expenses when I’m not busy.” “There’s no easy way to track my expenses.” “I have money in the bank, so I don’t need to worry about expenses.” If so, […]
7 Businesses to Start For Under $500
When you see a friend’s kitchen clutter, do you dive right in to bring order it? Are you the go-to girl for hair and makeup advice? Are you “that guy” who can fix anything technical or mechanical? If you’ve ever considered becoming your own boss, this could be the right time to turn your talent […]
Should You Have Good Pricing or Great Pricing?
Should you have good pricing or great pricing? Our first instinct is to have great prices that will permit us to crush the competition, gain market share and fuel fast growth. The usual problem is that great prices typically provide slim profit margins. Good pricing, however, over the long term, should create enough profitability to […]
Are You Ready For Succession Planning In Your Family Business?
A colleague recently asked me: “Is succession planning the biggest issue facing family businesses today?” After giving the question some thought, I responded that we must be clear on what we mean by Succession Planning. If succession planning is defined as the journey to plan for leadership for the survival of the business as an […]
Help SmallBizlady: How do you Find Time to Start a Business if you are a Wife, Mother and Full-time Worker?
In order for a working mother to be successful in business they have to have a great support team behind them, particularly if the children are under 5 years old. It takes teamwork to make the dream work is not a cliché, it’s really the truth. The team should start with your spouse. You need […]
How to Prepare for Irregular Income in a Small Business
Owning a business is great. You have unlimited earning potential, get to be your own boss, and live outside a gray cubicle. It is the American Dream. Except when it isn’t. The dream can quickly become the American Nightmare when the bills appear faster than clients’ payments. It plays out as a vicious cycle, but […]
3 Words to Remove From Your Business Strategy
It’s exhilarating to start a business. You’ve dreamed about how you’ll help others and look forward to being your own boss. You’re excited to sell the product or service you’ve been so diligently perfecting. People are starting to ask you when you plan to open your doors. The hype is intoxicating. But there are times […]
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