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You are here: Home / Archives for CRM

Top 20 Sales Tools for Small Business Owners in 2024

July 1, 2024 By Melinda Emerson Leave a Comment

As a business owner, you must keep your sales pipeline filled. The best way to do that is to leverage the right tools to keep your sales activities going and automated.  The right software and app will allow you to streamline your sales processes, enhance customer relationships, and drive growth. From CRM systems to sales […]

Filed Under: Fix Your Business, My Recommendations, Your Small Business Tagged With: business growth, Content Development, CRM, customer feedback, email marketing, entrepreneurship, landing pages, project management, sales automation, sales funnels, sales tools, SEO, small business, social media management, video marketing

14 Steps to Effective Sales Outreach Strategy

August 8, 2022 By Melinda Emerson Leave a Comment

14 Steps to Effective Sales Outreach Strategy OG

There is no easy way to close a sale; many things are involved in creating an effective sales outreach strategy. To drive sales, you must:  Be clear on your niche target customer Understand their biggest challenge Determine where they spend time online Create amazing content Position your business against the competition Communicate value consistently And […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: close a sale, CRM, sales channels, sales outreach strategy, social media presence

4 Ways Your Inbox is Inhibiting Business Growth (& How to Fix It)

January 8, 2019 By Melinda Emerson Leave a Comment

gain control of your email inbox

Sponsored Post The email inbox. It’s still one of the most important tools in your sales process, especially for your sales team’s toolbox. That being said, inefficient use of email and the inbox can cause costly bottlenecks and inhibit long-term business growth. What’s worse, many business owners don’t even realize that they have a problem. […]

Filed Under: Branding & Marketing, Business Inspiration, Featured Post, Fix Your Business, Grow Your Business, How to Start, Technology Tagged With: CRM, email, inbox management, mixmax, Productivity

How to Select a CRM System for Your Small Business

January 19, 2016 By Melinda Emerson Leave a Comment

Sponsored Post Conceptualizing, launching, and operating a small business is a time and labor-intensive endeavor. Getting caught up in the day-to-day activities takes your attention in many directions. Still the risks are worth the potential rewards, not just for the financial gains, but also for the fact that you have a direct impact on your […]

Filed Under: Featured Post, Guest Articles, Technology Tagged With: @insightlyapp, big data, CRM, reporting solutions

How to Use CRM to Really Connect With Your Customers

August 16, 2016 By Melinda Emerson Leave a Comment

Sponsored Post Customer relationships are at the core of your business. When you nurture relationships with your customers, you help them connect with your brand. By leveraging a customer relationship management (CRM) solution, you can stay connected with your customers on a deeper level, increasing the chances that you will keep them as customers for […]

Filed Under: Customer Service, Featured Post, Your Small Business Tagged With: @insightlyapp, CRM

CRM Doesn’t Have to be Industry Specific and Here’s Why…

October 25, 2016 By Melinda Emerson Leave a Comment

Sponsored Post Image credit If you’ve decided that you need a customer relationship management system or (CRM), chances are, you’re exploring and weighing the many different options available to you. You’ve probably found some interesting industry specific CRM options out there. Or maybe you’re using a CRM system already, and would like to better customize […]

Filed Under: Grow Your Business, Guest Articles, Your Small Business Tagged With: @insightlyapp, CRM, small business

How Using a CRM Can Grow Your Small Business

June 7, 2016 By Melinda Emerson Leave a Comment

 Sponsored Post Customer relationship management (CRM) has been growing steadily for years, and by next year, the industry is expected to hit $36.5 billion worldwide. Sharing information is critical to business operations. Silos of information create loss—both in knowledge sharing and in bottom line profits—because they create gaps in your business that your customers feel. CRMs […]

Filed Under: Featured Post, Guest Articles Tagged With: @insightlyapp, CRM, crm system, every small business

5 Things You Can Do to Maximize Your CRM System

February 16, 2016 By Melinda Emerson Leave a Comment

Sponsored Post   The best CRM solutions are the ones that are used. It’s a simple concept; however depending on the types of technology adopters (personality types) at play in your small business, getting buy-in from your co-workers to use the company CRM software can present some challenges. Here are 5 things you can do […]

Filed Under: Featured Post Tagged With: @insightlyapp, CRM, crm system

Would CRM Software Benefit Your Small Business?

October 20, 2015 By Melinda Emerson Leave a Comment

There are few arenas where small businesses have the upper hand over their larger counterparts. One area where they shine is in building and managing customer relationships. The friendly neighborhood restaurateur, or local shopkeeper, hold special places in the hearts of local customers. However, much like anything else, more and more customer relationships are becoming […]

Filed Under: Customer Service, Guest Articles Tagged With: CRM, Customer Relationship Management

Newsflash–Nobody Cares About Your Business!

January 3, 2009 By Melinda Emerson 2 Comments

This may seem harsh, but if you do not take the time to build and maintain relationships with your customers your direct mail, emails, brochures, and that voicemail you left at 4pm on Friday is all headed for file zero or the delete button. All your customers care about is WIIFM or What’s in it […]

Filed Under: How to Start Tagged With: CRM, Customer Service, employee engagement, melinda emerson, relationship management, small business, smallbizlady

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