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You are here: Home / Archives for Melinda Emerson

The #SmallBizChat Podcast Is Here!

September 9, 2019 By Melinda Emerson Leave a Comment

The #SmallBizChat Podcast Is Here! - OG

 You asked for it, and now you got it. It’s official, this week I’m launching The #Smallbizchat Podcast. What is a podcast, you say? Podcasts are essentially radio interviews, and all of the programming is free online. This podcast will be a way for you to learn even more about what I believe it takes to […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: Be Your Own Boss, Giveaway contest, podcast, small business, SmallBizChat Podcast

How to Turn Your Stream of Leads into Sales

September 5, 2019 By Melinda Emerson Leave a Comment

How to Turn Your Stream of Leads into Sales - Jennifer Dunham

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with sales leads expert Jennifer Dunham, @jen_dunham. After owning several companies (at one time), Jennifer found that the kind of leads we […]

Filed Under: Grow Your Business, SmallBizChat Tagged With: conversions, customers, email list, email marketing, leads, sales, sales funnel

5 Conversion Rate Optimization Trends You Need to Follow

September 3, 2019 By Melinda Emerson Leave a Comment

Conversion Rate Optimization - OG

 Conversion Rate Optimization. As a business, it’s vital that you consider this essential process when you’re analyzing your operations and planning how to grow, improve, and enhance yourself now and in the future. The key here, as the title suggests, is to optimize your conversion rates in order to maximize the number of people who […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: conversion rate, conversion rate optimization, conversions, CRO, grow your small business, marketing, sales, small business, website optimization

Christmas is Coming: Will Your Business Be Ready for Holiday Sales?

September 2, 2019 By Melinda Emerson Leave a Comment

Christmas is Coming_ Will Your Business Be Ready for Holiday Sales_ - OG

The holidays are just around the corner, and with more tariffs on Chinese imported good set to kick in on Dec 15th, people will shop early this year. Are you ready for holiday sales? It’s time to plan now for the biggest shopping season of the year. The sales will be rolling by Halloween, so […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media, Your Small Business Tagged With: business holiday sales, Christmas, christmas sales, christmas shopping, Christmas shopping season, holiday, holiday sales, holiday shopping, promotions strategy, small business marketing tips, small business Saturday

How to Develop Business Processes

August 29, 2019 By Melinda Emerson Leave a Comment

How to Develop Business Processes - OG

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Ellen Williams, @Ellen_NY_B2B. Ellen is a Business Process Management Expert. She has spent 25 years consulting with businesses of all sizes […]

Filed Under: How to Start, SmallBizChat, Teams, Your Small Business Tagged With: business, business processes, efficiency, operations, small business, streamline your small business

Thinking Big: How to Make Your Small Business Look as Big as Your Dreams

August 27, 2019 By Melinda Emerson Leave a Comment

make your small business look big

Small business owners have it tough. It’s hard finding other companies or organizations to partner with if you look like a two-bit operation running out of your basement, regardless of how competent and capable you might be. But big client lists aren’t just the purview of big companies. There are ways to get around this […]

Filed Under: Grow Your Business Tagged With: make your small business look big, small business growth, small business success, small business success tips, small business tips

11 Things You Need to Know About Securing Corporate Sponsorship

August 26, 2019 By Melinda Emerson Leave a Comment

11 Things You Need to Know About Securing Corporate Sponsorship - Social

A corporate sponsorship is a mutual business proposition that offers something in exchange for a financial commitment from a corporation. These relationships have been growing significantly throughout the years. So how can your small business tap into corporate sponsorships? Let’s look at 6 steps to securing corporate sponsorship and the 5 reasons why sponsorships fail. How […]

Filed Under: Business Inspiration, Cash Flow & Finance Tagged With: corporate sponsorship, entrepreneurs, mutual business proposition, small business, sponsorship. funding

August 2019 #Smallbizchat LIVE: How World Entrepreneurship Is Impacting Your Small Business

August 22, 2019 By Melinda Emerson Leave a Comment

August 2019 #Smallbizchat LIVE: How World Entrepreneurship Is Impacting Your Small Business - OG

 #Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Each month different experts join the discussion, and the August 2019 #Smallbizchat LIVE was all about how world entrepreneurship is impacting your small business. […]

Filed Under: Grow Your Business, SmallBizChat, SmallBizChat Live+ Tagged With: chinese market, entrepreneur, global, small biz, small business, women entrepreneurs

How to Write a Killer Business Plan in 7 Days

August 20, 2019 By Melinda Emerson Leave a Comment

write a business plan

If you’ve got a business or start-up, a business plan is vital, especially when it comes to securing funding. Investors want something that they can look at and say, “Wow, this is surely going to head somewhere.” Your business plan should serve as a roadmap for explaining your business. Prospective investors should be able to […]

Filed Under: How to Start, Starting A Small Business Tagged With: business plan, How to write a business plan, small business, write a busines plan

Ask SmallBizLady: What Is the Best Time to Post Facebook Ads?

August 19, 2019 By Melinda Emerson Leave a Comment

What Is the Best Time to Post Facebook Ads? -OG

One of the most common questions I get from business owners when it comes to selling on Facebook is…Does it really work? Here’s my answer: yes, yes, and YES! Then, once convinced, they ask “what is the best time to post Facebook ads if I want to drive sales?” Well, the short answer to that […]

Filed Under: Ask Smallbizlady, Branding & Marketing Tagged With: advice from smallbizlady, Facebook ads, facebook marketing, Selling on Facebook, smallbizlady

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Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Have Maximum Impact in Your Business with Tara Landes

In this episode, Melinda Emerson is joined by Tara Landes to explore the multifaceted role of a business president. Tara discusses the impact and priorities that come with the position, emphasizing the importance of balancing day-to-day operations with strategic planning. The conversation covers effective hiring and team-building strategies, highlighting the role of leadership and the […]

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