While digital marketing strategies dominate the advertising world, there is still something powerful about using traditional methods to promote your brand. One such method is writing a book. Publishing a book can establish your brand’s authority, showcase your expertise, and help you reach a wider audience. In this post, I’ll share ideas on how you […]
10 Holiday Sales Tips to Help You Prep Ahead for the Best Season Yet
September is here, and the unofficial countdown to the holiday season has begun. I always advise small business owners to plan for the holiday season early, but it’s even more critical this year. Given the unique challenges we’re facing (from the economy to hiring to a resurgence of health concerns), you need to jump-start your […]
How to Become a Great Business Coach
The demand for skilled business coaches is on the rise. Business coaching offers valuable guidance and support to entrepreneurs, executives, and professionals seeking to enhance their skills, overcome challenges, and achieve their goals. If you are passionate about helping others succeed and possess strong business acumen, becoming a successful business coach can be a fulfilling […]
20 Steps to Get Started with Professional Speaking
If you have a powerful message to share, unique insights, or specialized knowledge, professional speaking could be the perfect platform for you. But how do you get started? In this article, I’ll outline a 20-step process to help you embark on your professional speaking journey. 20 Steps to Get Started with Professional Speaking Like any […]
Getting Started with Profitable Podcasting
Podcasting has become an increasingly popular medium for sharing content, reaching audiences, generating revenue, and building a national brand. If you’re passionate about a topic and want to dive into the world of podcasting, this post will teach you how to build a brand through podcasting and monetize your podcast successfully. Part 1: Getting Started […]
How to Create Brand Positioning
In today’s competitive marketplace, brand positioning plays a vital role in differentiating your business and capturing the attention of your target audience. To effectively position your brand, you must consider four essential elements: your customers, channels, pricing, and competition. A deep understanding of your product, service, solution, and unique value proposition is crucial. This post […]
How to Avoid Negatively Impacting Your Personal Brand
In today’s highly connected business world, building and maintaining a strong personal brand is essential for personal and professional success. Your personal brand encompasses how others perceive you and can significantly influence opportunities and relationships. However, it is equally important to be mindful of actions that could potentially harm your personal brand. Destroying your personal […]
10 Bible Verses Every Small Business Owner Needs for 2023
2023 is another opportunity to grow your business and glorify the Lord. If you have been following this blog for a long time, you know that every year on Martin Luther King Day, I publish the bible verses I believe every small business owner needs for the new year. God’s words will lend strength on […]
How to Become a National Brand
When you build a powerful personal brand, speaking opportunities, media requests, and corporate opportunities will come banging down your door. Creating a national brand means you no longer need to explain your expertise or solutions or pitch yourself. Your clients will already know what you do, and your conversation becomes about interest and availability. It’s the […]
8 Ideas to Grow Your Coaching Business
No matter the sphere you coach in, whether life coaching, business, sales, marketing, or something else, you know the power of guidance and the transformation it can bring. As a coach, you help others realize their potential, overcome hurdles, and reach their goals. But what about your own business growth? As a seasoned coach with […]
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