Podcasting has become an increasingly popular medium for sharing content, reaching audiences, generating revenue, and building a national brand. If you’re passionate about a topic and want to dive into the world of podcasting, this post will teach you how to build a brand through podcasting and monetize your podcast successfully. Part 1: Getting Started […]
How to Create Brand Positioning
In today’s competitive marketplace, brand positioning plays a vital role in differentiating your business and capturing the attention of your target audience. To effectively position your brand, you must consider four essential elements: your customers, channels, pricing, and competition. A deep understanding of your product, service, solution, and unique value proposition is crucial. This post […]
How to Avoid Negatively Impacting Your Personal Brand
In today’s highly connected business world, building and maintaining a strong personal brand is essential for personal and professional success. Your personal brand encompasses how others perceive you and can significantly influence opportunities and relationships. However, it is equally important to be mindful of actions that could potentially harm your personal brand. Destroying your personal […]
10 Bible Verses Every Small Business Owner Needs for 2023
2023 is another opportunity to grow your business and glorify the Lord. If you have been following this blog for a long time, you know that every year on Martin Luther King Day, I publish the bible verses I believe every small business owner needs for the new year. God’s words will lend strength on […]
How to Become a National Brand
When you build a powerful personal brand, speaking opportunities, media requests, and corporate opportunities will come banging down your door. Creating a national brand means you no longer need to explain your expertise or solutions or pitch yourself. Your clients will already know what you do, and your conversation becomes about interest and availability. It’s the […]
8 Ideas to Grow Your Coaching Business
No matter the sphere you coach in, whether life coaching, business, sales, marketing, or something else, you know the power of guidance and the transformation it can bring. As a coach, you help others realize their potential, overcome hurdles, and reach their goals. But what about your own business growth? As a seasoned coach with […]
7 Steps to Become a Bestselling Author
Unlocking the coveted title of a ‘bestselling author’ isn’t just about storytelling; it’s about transforming your unique expertise into a literary masterpiece that resonates with your target audience. When you share your insights, experience, and wisdom through a book, you cement your thought leadership and expand your brand beyond the confines of your field. But […]
Should Your Small Business Upgrade to an ERP System?
If you’re a small business owner, you probably wear many hats and juggle numerous tasks. You likely use different software solutions for various aspects of your business – accounting, customer relations, inventory management, and shipping. But imagine a world where all these functions are consolidated into one system. This is the magic of Enterprise Resource […]
How to Pitch Yourself to a Podcast: A Podcast Pitching Guide for Small Business Owners
My ongoing series about podcasting for small business owners has covered the 10 steps to start a podcast and 14 ways to promote a podcast. Now, we will take a different angle and focus on how to pitch yourself to a podcast as a guest. This article is for small business owners who don’t necessarily […]
14 Ways to Promote a Podcast
In my last blog post, I shared a simple 10-step system for starting a podcast. Now, I want to help take you the rest of the way by sharing 14 ways to promote a podcast so you can get more listeners and followers. By leveraging these promotion strategies, you’ll be able to elevate your podcast’s […]
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