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You are here: Home / Archives for Social Media

5 Steps to Take Online Before Launching Your Small Business

April 17, 2012 By Melinda Emerson 1 Comment

The fast-moving flow of information in social media  can be intimidating to even the most computer-savvy among us. To a budding small business owner, it can be daunting. Yet if you want your business to succeed, you can’t afford to ignore that world. Fortunately, there is a way to conquer that world and make it […]

Filed Under: Branding & Marketing, Guest Articles, Social Media, Technology Tagged With: 5 steps, be visual, Christopher Wallace, monitor your industry online, social media

How to Avoid Facebook Group Disasters

May 8, 2012 By Melinda Emerson 3 Comments

With Facebook reaching the 900 million mark, there should be no surprise that it is a terrific tool to use in the quest for business exposure. Joining a Facebook group seems to make sense; it’s a great way to expose your brand and/or find a new business opportunities. With countless groups on the social network […]

Filed Under: Guest Articles, Melinda Emerson @SmallBizLady, Social Media Tagged With: branding, facebook, social media

5 Steps to Get Started Quickly with Video

June 26, 2012 By Melinda Emerson 1 Comment

The best way to integrate video as part of your marketing is to GET STARTED! Don’t expect perfection or else you’ll be waiting for a lifetime. Perfection comes with practice and these tips will help get the ball rolling for you and allow you to feel more confident when creating your videos! 1) Don’t let […]

Filed Under: Guest Articles, Social Media, Technology Tagged With: entrepreneur, Krizia, using video in a small business, video

Your business could win $25,000 and a strategy to make your dreams a reality

June 19, 2012 By Melinda Emerson 1 Comment

Sponsored post American Express OPEN and Facebook are giving five small businesses a Big Break® to make their dreams a reality. You could be one of them.  Get $25,000 and more You’ll get: $25,000 to grow your business and drive customers to your door, and a one-on-one strategy session with the experts at American Express […]

Filed Under: My Recommendations, Social Media, Technology

Best Practices for Lead Generation in a Small Business

June 25, 2012 By Melinda Emerson 7 Comments

Sponsored Post Are you struggling to figure out how to generate new leads in your business? Well Yahoo! Small Business @ysmallbusiness will be sponsoring a live Tweet Chat with me, @SmallBizLady, on Twitter Thursday June 28th from 3:30-4:30 ET to help you with this challenge. Yahoo! recently launched a free Marketing Dashboard  to help SMBs […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media Tagged With: lead generation, tweetchat, twitterchat, yahoo small business, YDashboard

How to Get Started Blogging

July 9, 2012 By Melinda Emerson 12 Comments

This is the first article of a three part series on blogging, which is a terrific way to promote your small business. It is such a low cost and effective way to market your business to your target customer and raise your thought leadership in your industry. The series will focus on How to Get Started […]

Filed Under: Branding & Marketing, How to Start, Social Media Tagged With: blog, blogging, blogging for money, succeed at blogging

9 Ways To Get Your Blog to Stand Out

July 10, 2012 By Melinda Emerson 18 Comments

This is the second in a three part series on blogging. We started out with how to get started blogging and now we are talking about what to do to get your blog noticed. The best way to get to the front page of Google and other search engines is to have the exact phrase a […]

Filed Under: Branding & Marketing, How to Start, Social Media Tagged With: blog, blog strategy, blogging, branding, how to blog for money

SmallBizLady’s Biggest Fan Contest

September 3, 2012 By Melinda Emerson 1 Comment

Entrepreneur Mentor Melinda F. Emerson, “SmallBizLady” wants to know if you are her biggest fan. If you are, she’s thinks you should come to her 40th Birthday Party where she’s launching the Melinda F. Emerson Foundation for small business success. You have the chance to come to the City of Brotherly love to be part […]

Filed Under: Business Inspiration, Melinda Emerson @SmallBizLady, Social Media Tagged With: become your own boss, entrepreneur, facebook marketing, small business, smallbizlady

7 Best Google+ Tips to Promote Your Small Business

November 19, 2012 By Melinda Emerson 1 Comment

Google+ is quickly becoming a critical asset to anyone’s social media marketing strategy. Why? Well, because Google, the world’s #1 search engine, owns it and they are prioritizing content shared on the platform in search results. With over 250 million users and the fact that all Gmail users must now have a Google+ profile too, […]

Filed Under: Branding & Marketing, Social Media Tagged With: entrepreneur, Google, google+ hangouts, social media

6 Tips for Getting the Most Out of Your Blog Posts

November 27, 2012 By Melinda Emerson 3 Comments

The Internet has opened up a whole new field of dreams for aspiring writers trying to make a personal connection with interested readers; only the “if you build it, they will come” mantra doesn’t necessarily apply on the blogging circuit. It goes without saying that to be a homerun blog post, your blog article must […]

Filed Under: Guest Articles, Social Media Tagged With: blogging for business, how to blog, small business tips, Tim Eyre

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In this episode, Melinda Emerson welcomes Leyanis Diaz to discuss key insights into multicultural marketing. Leyanis addresses common marketing mistakes and the critical distinction between inclusive marketing and tokenism. The conversation highlights the impact of the current climate on multicultural marketing strategies and the importance of leveraging influencers and community leaders. Leyanis emphasizes the need […]

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