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You are here: Home / Archives for content creation

The SmallBizChat Podcast: How to Grow Your Business with Expert Market Positioning with Debbie Allen

March 13, 2025 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson welcomes Debbie Allen to discuss her journey in business and the art of expert positioning. They explore how the pandemic has influenced the creation of experts and delve into the essentials of content creation and defining expertise. Debbie shares insights on building a strong business foundation and offers valuable advice […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: business foundation, content creation, entrepreneurship, expert positioning, investing in experts, low-cost strategies, marketing strategies, pandemic impact, small business advice, speaking strategies

The SmallBizChat Podcast: How to Use AI to Grow Your Small Business with Oginga Carr

March 6, 2025 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson is joined by Oginga Carr to explore the intersection of AI and small business branding. The discussion delves into the opportunities AI presents for creating signature content and achieving deep personalization in marketing. They evaluate the pros and cons of free versus paid AI tools and highlight common mistakes to […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: AI implementation mistakes, AI in business, branding with AI, business growth strategies, business strategy, content creation, entrepreneurship tips, evaluating AI tools, personalized marketing, small business advice

10 Things You Should Consider Before Buying Social Media Ads

November 18, 2024 By Melinda Emerson Leave a Comment

Social media selling is a powerful tool that can help businesses reach their target audience, increase brand awareness, and drive sales. Platforms like Facebook, Instagram, and TikTok offer diverse advertising options that cater to different objectives and audiences. However, before diving into social media advertising, there are several key factors to consider. Here are 10 […]

Filed Under: Uncategorized Tagged With: affiliate management tools, Affiliate marketing, affiliate program scaling, affiliate recruitment, AI automation, AI for business, automated email campaigns, business automation, commission optimization, content creation, digital marketing tools, dynamic content personalization, fraud detection, marketing automation, marketing efficiency, performance tracking, predictive analytics, revenue growth strategies, small business growth

Automating Affiliate Marketing with AI: Unlocking Efficiency and Revenue Growth

November 11, 2024 By Melinda Emerson Leave a Comment

Affiliate marketing has long been one of the most effective methods for small businesses and solopreneurs to grow revenue online. By leveraging affiliates to promote products or services, companies can reach a wider audience with minimal upfront investment. However, managing an affiliate marketing strategy manually can be time-consuming and labor-intensive. In this post, we will […]

Filed Under: AI for business, Branding & Marketing, Grow Your Business, Uncategorized, Women in Business, Your Small Business Tagged With: affiliate management tools, Affiliate marketing, affiliate program scaling, affiliate recruitment, AI automation, AI for business, automated email campaigns, business automation, commission optimization, content creation, digital marketing tools, dynamic content personalization, fraud detection, marketing automation, marketing efficiency, performance tracking, predictive analytics, revenue growth strategies, small business growth

The SmallBizChat Podcast: How to Provide Great Videos with Letitia Crippen

September 5, 2024 By Melinda Emerson Leave a Comment

In this episode, Melinda welcomes Letitia Crippen, who shares her journey in media and insights on video production. They discuss key components for getting started, including planning, scripting, and determining video style. Letitia covers essential tools and software to make videos stand out. The episode includes a discussion on using ChatGPT and the pros and […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: business advice, content creation, entrepreneurship, media journey, small business, storytelling, video planning, video production, video scripting, video tools

27 Irresistible Formulas for Developing Headlines That Make People Click

August 26, 2024 By Melinda Emerson Leave a Comment

When it comes to developing great content, your headlines are key. Headlines are your first—and often only—chance to capture the attention of potential readers. A compelling headline can mean the difference between a click and a pass. Whether you’re crafting headlines for blog posts, social media, or email marketing, mastering the art of headline writing […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media, Women in Business, Your Small Business Tagged With: blog title formulas, business growth, click-worthy headlines, compelling headlines, content creation, content marketing, copywriting, digital marketing, email marketing, headline tips, headline writing, marketing strategies, online marketing, reader engagement, social media marketing

How to Build An Online Community

May 27, 2024 By Melinda Emerson Leave a Comment

In today’s digital age, building an online community has become an essential strategy for small business owners to connect with their audience, foster engagement, and drive growth. An online community offers a platform for building relationships, sharing knowledge, and creating brand advocates. It can also be a source of revenue with a subscription membership site. […]

Filed Under: Customer Service, Grow Your Business, Your Small Business Tagged With: audience engagement, brand advocacy, business growth, business success, collaboration, community building, community management, content creation, customer loyalty, digital strategy, market research, monetization, networking, online community, small business, social media, solopreneur, startup, subscription membership, user-generated content

The SmallBizChat Podcast: Fearless Content for Bold Business Owners with Geoffrey Klein

December 7, 2023 By Melinda Emerson Leave a Comment

Geoffrey Klein, aka Mr. Purple, is a TEDx speaker, an adjunct professor, a visual content producer, and the author of the new book The Content Beast. Geoffrey helps people and organizations communicate more effectively through the power of story. He serves as president and CEO of Nine Dots, a visual content company that helps businesses […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: blog, Content, content creation, Content Development, grow your business

Strategies to Grow Your Subscriber List for a Newsletter or Blog

April 1, 2024 By Melinda Emerson Leave a Comment

Growing your subscriber list for a small business newsletter or blog is vital for expanding your reach, increasing engagement, and driving conversions. Building a robust subscriber base allows you to connect with your target audience, nurture relationships, and effectively promote your products or services. In this post, we’ll explore proven strategies for growing your subscriber […]

Filed Under: Fix Your Business, Grow Your Business, Technology, Your Small Business Tagged With: audience, Benchmarking, blog, content creation, contests, conversions, email segmentation, engagement, giveaways, growth strategies, incentives, list health, list hygiene, marketing, newsletter, paid advertising, pop-up forms, pruning, referrals, segmentation, SEO optimization, small business, social media promotion, strategy optimization, subscriber list, subscription forms

September 2023 #SmallBizChat: How to Grow Revenue With Your Website and Manage the Content Beast

September 21, 2023 By Melinda Emerson Leave a Comment

September 2023 #SmallBizChat: How to Grow Revenue With Your Website and Manage the Content Beast Featured Image

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: building a website, content creation, content strategy, perfect pitch, SEO

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter

In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

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