In this episode, Melinda Emerson welcomes Debbie Allen to discuss her journey in business and the art of expert positioning. They explore how the pandemic has influenced the creation of experts and delve into the essentials of content creation and defining expertise. Debbie shares insights on building a strong business foundation and offers valuable advice […]
The SmallBizChat Podcast: How to Use AI to Grow Your Small Business with Oginga Carr
In this episode, Melinda Emerson is joined by Oginga Carr to explore the intersection of AI and small business branding. The discussion delves into the opportunities AI presents for creating signature content and achieving deep personalization in marketing. They evaluate the pros and cons of free versus paid AI tools and highlight common mistakes to […]
10 Things You Should Consider Before Buying Social Media Ads
Social media selling is a powerful tool that can help businesses reach their target audience, increase brand awareness, and drive sales. Platforms like Facebook, Instagram, and TikTok offer diverse advertising options that cater to different objectives and audiences. However, before diving into social media advertising, there are several key factors to consider. Here are 10 […]
Automating Affiliate Marketing with AI: Unlocking Efficiency and Revenue Growth
Affiliate marketing has long been one of the most effective methods for small businesses and solopreneurs to grow revenue online. By leveraging affiliates to promote products or services, companies can reach a wider audience with minimal upfront investment. However, managing an affiliate marketing strategy manually can be time-consuming and labor-intensive. In this post, we will […]
The SmallBizChat Podcast: How to Provide Great Videos with Letitia Crippen
In this episode, Melinda welcomes Letitia Crippen, who shares her journey in media and insights on video production. They discuss key components for getting started, including planning, scripting, and determining video style. Letitia covers essential tools and software to make videos stand out. The episode includes a discussion on using ChatGPT and the pros and […]
27 Irresistible Formulas for Developing Headlines That Make People Click
When it comes to developing great content, your headlines are key. Headlines are your first—and often only—chance to capture the attention of potential readers. A compelling headline can mean the difference between a click and a pass. Whether you’re crafting headlines for blog posts, social media, or email marketing, mastering the art of headline writing […]
How to Build An Online Community
In today’s digital age, building an online community has become an essential strategy for small business owners to connect with their audience, foster engagement, and drive growth. An online community offers a platform for building relationships, sharing knowledge, and creating brand advocates. It can also be a source of revenue with a subscription membership site. […]
The SmallBizChat Podcast: Fearless Content for Bold Business Owners with Geoffrey Klein
Geoffrey Klein, aka Mr. Purple, is a TEDx speaker, an adjunct professor, a visual content producer, and the author of the new book The Content Beast. Geoffrey helps people and organizations communicate more effectively through the power of story. He serves as president and CEO of Nine Dots, a visual content company that helps businesses […]
Strategies to Grow Your Subscriber List for a Newsletter or Blog
Growing your subscriber list for a small business newsletter or blog is vital for expanding your reach, increasing engagement, and driving conversions. Building a robust subscriber base allows you to connect with your target audience, nurture relationships, and effectively promote your products or services. In this post, we’ll explore proven strategies for growing your subscriber […]
September 2023 #SmallBizChat: How to Grow Revenue With Your Website and Manage the Content Beast
#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]