Every small business owner wants more visibility. More followers, more website visitors, more people watching their content. It’s tempting to believe that if only more people saw what you offer, your sales would skyrocket. But here’s the hard truth: visibility alone doesn’t drive revenue. If you don’t have the right foundation in place, more eyeballs […]
27 Irresistible Formulas for Developing Headlines That Make People Click
When it comes to developing great content, your headlines are key. Headlines are your first—and often only—chance to capture the attention of potential readers. A compelling headline can mean the difference between a click and a pass. Whether you’re crafting headlines for blog posts, social media, or email marketing, mastering the art of headline writing […]
How to Make Yourself and Your Business Googleable: A Guide for Start-Ups and Corporate Refugees
Being “Googleable” is crucial for business success. Whether you’re a start-up entrepreneur or a corporate executive transitioning to small business ownership, establishing a strong online presence is essential. This guide will provide actionable steps to make yourself and your business easily discoverable on Google. The Importance of Being Googleable Visibility and Credibility: When […]
30 Effective Strategies to Help Your Small Business Drive Leads
When it comes to running a small business, finding new leads is always a challenge. Whether you’re a startup or an established business, the key to sustained growth lies in continually expanding and maintaining your customer base. Let’s explore 30 effective strategies to help your small business attract and engage with fresh leads. Define Your […]
30 Ways to Grow Your Coaching Business
It’s a sobering statistic: 82% of coaching businesses fold within the first two years. While coaching can be rewarding, navigating the business side of things is often a steep learning curve. In this article, I’m sharing 30 actionable strategies to defy that statistic and thrive in the competitive field of coaching. Let’s go! 30 Ways […]
15 Tips to Attract Customers to Your Small Business
I’ve been a small business coach for a long time now, and it’s interesting how the big questions never change. Whether a person just started their small business or has been running it for a while, they ask me, “How do I attract customers?” The truth is that there isn’t one thing you need to […]
25 Ways to Attract New Sales Leads in 2023
Selling is about building relationships and helping your sales leads reach their goals with your product or service. However, before you pitch your offer, you need to catch their attention and genuinely start a conversation. If you can find the right blend of face-to-face and online networking, you can build your brand and engage quality […]
October 2021 #Smallbizchat: How to Be a Long-Term Thinker and Get on Top of Your Health
#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]
Content Marketing Ideas for Small Businesses
Understanding Content Marketing So, you have created the product that everybody wants. Great! But now what? Gone are those days when boring television ads were the talk of the town. If Charli d’Amelio has not endorsed your product in one of her sassy Tik Toks, or if it is not trending on your customer base’s […]
How Video Content Marketing Can Improve Your SEO
Each year many marketing trends come and go, but if you look around, you will see many such trends having a great impression on our lives. On the top of that list, we have video content marketing trends. Nowadays, the use of video marketing is increasing at a very high rate. According to a study, […]