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You are here: Home / Archives for marketing

Do you need a Small Business Makeover?

June 1, 2011 By Melinda Emerson Leave a Comment

Pitney Bowes wants to give your business a communications makeover worth up to $10,000. If you could use some help with your email, direct mail and social media communications, you can win a free year of using Pitney Bowes’ full suite of business tools.  The grand prize winners will also receive in person one-on-one coaching […]

Filed Under: Ask Smallbizlady, Become Your Own Boss Tips, Branding & Marketing, Customer Service, Featured Post, Grow Your Business, Mompreneurs, My Recommendations, Social Media, Technology, Your Small Business Tagged With: become your own boss, entrepreneur, Featured Post, hobby to business, marketing, melinda emerson, networking, online brand, passion, planning, Qualify the business, relationship management, small business, small business ideas, small business info, smallbizlady, social media, success tips

How to Recession Proof Your Business!

February 8, 2009 By Melinda Emerson Leave a Comment

Are you tired of hearing about the slowing economy?  Fewer openings, more layoffs and everyone wants more for less, while the expenses keep creeping up.  Banks are getting tough with their lending practices.  Times are tight, but this is a perfect time for an aggressive small business.  Get smart about your marketing and business operations […]

Filed Under: Cash Flow & Finance Tagged With: cash management, marketing, recession proof, small business tips

#SmallBizChat Q + A with Hank Wasiak: How to Effectively Mix Traditional + Social Media Advertising

May 20, 2010 By Melinda Emerson 2 Comments

I recently heard @garyvee discuss this and he used the word “hustle” to describe what I’m talking about. Gary believes you have to hustle more, better, longer, faster and sustain it than you’ve thought possible.

Filed Under: Q & A Interview, SmallBizChat, Social Media, Your Small Business Tagged With: advertising, Best Buy, brian solis, Chris Brogan, Dell, entrepreneur, Gary Vaynerchuk, Hank Wasiak, marketing, Zappos

How To Get Started Using Social Media To Promote Your Small Business

July 8, 2010 By Melinda Emerson 12 Comments

Every week as @SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview withLiana “Li” Evans @StorySpinner who is known as theonline marketing geek girl who loves all things social media! ­She has been an accomplished […]

Filed Under: Q & A Interview, SmallBizChat, Social Media, Your Small Business Tagged With: become your own boss, Getting started, Liana Evans, marketing, small business info, smallbizlady, social media, social media 101, social media marketing

How to Create a Profitable Sales Funnel

January 20, 2011 By Melinda Emerson 1 Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Hugh MacFarlane @funnelguy Hugh has 20 years+ experience in working with Business owners, Boards, CEOs, Directors of Sales and Marketing with products […]

Filed Under: Grow Your Business, Q & A Interview, SmallBizChat Tagged With: Hugh MacFarlane, marketing, sales, sales funnel, SmallBizChat, tweetchat

How to Use Google Analytics to Grow Your Business

January 27, 2011 By Melinda Emerson 8 Comments

Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Pierre DeBois @ZimanaAnalytics.  Pierre is the founder of Zimana (www.zimana.com), a consultancy providing strategic analysis to small and midsize businesses that rely on Web analytics data. SmallBizlady: Why is web analytics […]

Filed Under: Q & A Interview, SmallBizChat Tagged With: analytics, Google, marketing, SmallBizChat, social media metrics, website analytics

Should I Put My Picture on My Business Card?

May 20, 2011 By Melinda Emerson 2 Comments

Ask @SmallBizLady: Should I put my picture on my business card? Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady.  This week, we are taking on the question: “Should I put my picture on my business card?” Here’s the answer:  http://www.youtube.com/watch?v=OKXIfQM-Kn4 If you are a solopreneur […]

Filed Under: Ask Smallbizlady, Become Your Own Boss Tips, Branding & Marketing Tagged With: become your own boss, blog strategy, book, business, business card, business planning, BYOB, cover, entrepreneur, how to participate in smallbizchat, image, marketing, melinda emerson, photo, restart your business, SmallBizChat, smallbizlady, smallbusinessweek, Soloprenuers, start-up entrepreneur, Succeed as your own boss, success tips

Getting Back to Small Business Basics with Sweetie Berry

July 21, 2011 By Melinda Emerson 5 Comments

Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Sweetie Berry @SweetieBerry on how to get back to basics in Business. She develops strategy for speakers, authors, and entrepreneurs as a go-to problem solver, think tank, and re-alignment […]

Filed Under: Grow Your Business, Q & A Interview, SmallBizChat Tagged With: basicsmatter.com, business basics, creativity, marketing, Sweetie Berry

How to Use Word of Mouth Marketing to Promote Your Business

August 4, 2011 By Melinda Emerson 4 Comments

Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from our #SmallBizChatinterview with Dori DeCarlo@Dori_WordofMom. Dori is MOMpreneur CEO of S1-Safety First & host of Word of Mom on BlogTalkRadio & MomTV. Empowering others is a passion for Dori as she shares the […]

Filed Under: Branding & Marketing, Grow Your Business, Q & A Interview, SmallBizChat Tagged With: marketing, SmallBizChat, word of mouth

How To Use Trends Data To Grow Your Small Business

January 26, 2012 By Melinda Emerson

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview withRieva Lesonsky @Rieva is CEO of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. Before co-founding GrowBiz […]

Filed Under: Branding & Marketing, Grow Your Business, Q & A Interview, SmallBizChat Tagged With: business planning, data, growth, marketing, Rieva Lesonsky, SmallBizChat

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Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter

In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

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