Even if you have absolutely no plans to sell in the near or far future, you should keep your business in sale-ready shape. For one thing, running a business so attractive and competitive that someone would want to buy it is more rewarding – personally and financially – than running a business that’s in constant […]
Using Data to Run Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Chris Myers @BodeTree. Chris is the co-founder & CEO of BodeTree. Prior to founding BodeTree, he played a key role on the […]
How to Use Web Analytics to Support Your Small Business
Businesses large and small are facing many choices to connect with customers. Analytics can be helpful in making marketing choices, but many businesses struggle with where to begin with the reports they see in the Google analytics. If you or your business team members feel a bit intimidated in choosing which data reports to start […]
How to Kickstart Your Small Business Success
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Maria Stevens, @smallbizchatter. Maria is a seasoned entrepreneur, business strategy coach and professional speaker. Her areas of expertise include small […]
SmallBizLady: How Do I Set Pricing?
Dear SmallBizLady, I just purchased a daycare center. Should I offer the returning customers the existing price or my higher pricing? Tomika Robertson A Giants Preschool LLC One of the great things about buying a daycare or any existing business is that you already have cash flow. If you are taking over a daycare center, […]
How to Improve Your Small Business Website
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Akilah Thompkins-Robinson, @AKZMeDesigns. Akilah is the owner of AKZMe Designs, LLC (www.akzmedesigns.com), specializing in web and print design, website content management, and […]
Could Your Small Business Benefit from Cloud Computing?
‘Cloud computing’ is quickly becoming the new buzzword in business. At a basic level, you no longer need to fear the blue screen of death on your computer and losing all your data; you can rent space online to store and share your files from services such as dropbox.You also no longer need to keep […]
How to Convert Website Leads into Customers
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview withAmit Kumar @akumar. Amit is founder & CEO of Lexity, Advertising on Autopilot, a Spark Capital, True Ventures and 500 Startups funded startup. Amit has deep […]
7 Ways to Attract New Customers
If you are in business you are probably always looking for ways to attract new customers. If not, shame on you. Don’t be so busy doing business that you are not busy looking for business. If you do not have an updated marketing plan, here are a few ideas that you can use to start […]
Are You Focused on the What’s New Part of Your Business?
The ads have been run, the banners placed (either at your brick-and mortar store or online), the emails have been sent and the tweets have been written, it’s now time to launch your business. All the months of preparation, anxiety, and expectations have coalesced around this pivotal point – creating an enterprise to sell something. […]
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