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You are here: Home / Archives for small business tips

How to Become the Ultimate Digital Marketer

April 21, 2016 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Ryan Deiss @ryandeiss. Ryan Deiss is the founder and CEO of Digital Marketer. Over the last 36 months Ryan and […]

Filed Under: Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @jaistone, small business, small business tips, VIDEOS

How to Build a Lucrative Online Community for your Small Business

April 14, 2016 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Jai Stone @jaistone. Jai Stone is an award-winning Master Brand Coach with clients such as The Coca-Cola Company, NASCAR, and Turner […]

Filed Under: Q & A Interview, SmallBizChat Tagged With: @jaistone, small business, small business tips, VIDEOS

How to Plan a Successful Move to Office 365

March 29, 2016 By Melinda Emerson Leave a Comment

Cloud 365 is a major transitioning step for a small business in moving from a land-based to a cloud-based system. This allows all the workers in an office continuous access to data, apps, and tools. The deciding advantages of migrating to a cloud system like Office 365 include: Free integration to other Microsoft techs tools […]

Filed Under: Guest Articles Tagged With: become your own boss, business plan, business planning, entrepreneur, entrepreneurs, Featured Post, marketing, melinda emerson, small business tips

7 Ways to Promote Your Small Business Using Video

March 28, 2016 By Melinda Emerson Leave a Comment

There’s no denying the power of video when it comes to marketing your business. After all, people can consume videos while they’re working, walking, or commuting, and many people prefer to get information this way over reading a blog post.   If you’re not yet using video to promote your small business, I encourage you […]

Filed Under: Featured Post, Melinda Emerson @SmallBizLady, Your Small Business Tagged With: become your own boss, blog strategy, branding, business planning, Customer Service, customers, entrepreneur, facebook, Featured Post, Google, how to participate in smallbizchat, interview, linkedin, melinda emerson, networking, small business, small business success tips, small business tips, smallbizlady, success tips, twitter

How to Raise Your Business From Ashes

April 7, 2015 By Melinda Emerson Leave a Comment

Guest Article It happens! Sometimes your original business model doesn’t work out. In some cases, liquidation can be the ideal way to transform your business. Approached in the right way, it is not the end of your business, but the birth of new, stronger business, and a great way to raise your business from the […]

Filed Under: Cash Flow & Finance, Guest Articles Tagged With: business liquidation, small business tips

How to Handle a Pay-Raise Request From an Employee

March 3, 2015 By Melinda Emerson Leave a Comment

Guest Article Who doesn’t want to be acknowledged as a fair boss to his or her employees! It took years of hard work for you to attain this position, build a team and generate the most you could, for your organization. But isn’t it a human tendency for a person to desire more? Asking for a pay-raise is […]

Filed Under: Business Inspiration, Guest Articles Tagged With: handling employees, small business tips

How to Fix Back Office Dysfunction in Your Small Business

August 4, 2014 By Melinda Emerson Leave a Comment

If you’re like many small business owners, managing a team may not be your strong suit. You may be passionate about your business or industry, but may lack the necessary leadership skills to keep your staff in line and productive. If you’re busy running your company, you may not notice serious issues in the office […]

Filed Under: Grow Your Business, Your Small Business Tagged With: office dysfunction, office processes, small business leadership, small business success tips, small business tips

Effective Social Media Selling

March 11, 2010 By Melinda Emerson 2 Comments

This week’s Small Biz Chat interview is excerpted from my recent interview with Malika Duke, @BizSavvyMom, who is an expert in lead attraction and conversion on the Internet. She coaches her clients on how to master the web as a marketing tool.

Filed Under: SmallBizChat Tagged With: interviews, melinda emerson, Q and A, small business ideas, small business tips, SmallBizChat, SmallBizChat interviews, social media, social media selling

6 Things Oprah Winfrey Taught Us About Business

June 5, 2011 By Melinda Emerson 16 Comments

Oprah Winfrey is my hero. I never thought about being an entrepreneur until she got on my radar when I was in college in the early 90’s. It was around that time that she opened Harpo Studios in Chicago, making her the third woman in the American entertainment industry (after Mary Pickford and Lucille Ball) […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Business Inspiration, Customer Service, Grow Your Business, How to Start, Starting A Small Business, Women in Business, Your Small Business Tagged With: become your own boss, business planning, chicago, customers, entrepreneur, Featured Post, managing stress, marketing, melinda emerson, networking, oprah, oprah season finale, Oprah Winfrey, own, own network, passion, small business success, small business tips, strategic branding, success tips

4 Tips for Listening to Your Audience Online

May 24, 2011 By Melinda Emerson 3 Comments

One of the first pieces of advice you’ll find about using social media for your small business is to “listen to your audience“.  By creating a listening strategy you’ll find out what conversations are happening among your customers (or potential customers), before you dive in and try to become part of the conversation and ultimately […]

Filed Under: Grow Your Business, Guest Articles, Social Media, Your Small Business Tagged With: Kindra Cotton, marketing, small business tips, social media

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Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
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Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
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14 Steps to Effective Sales Outreach Strategy

There is no easy way to close a sale; many things are involved in creating an effective sales outreach strategy. To drive sales, you must:  Be clear on your niche target customer Understand their biggest challenge Determine where they spend time online Create amazing content Position your business against the competition Communicate value consistently And […]

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