One of the first pieces of advice you’ll find about using social media for your small business is to “listen to your audience“. By creating a listening strategy you’ll find out what conversations are happening among your customers (or potential customers), before you dive in and try to become part of the conversation and ultimately […]
The Perfect PR Pitch For Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed. on Twitter from 8-9pm ET. This is excerpted from my recent interview with @PRSarahEvans. Sarah is a public relations and new media strategist at @SevansStrategy. Sarah has worked extensively in the non-for-profit, higher education and […]
7 Ways To Promote Your Small Business On The Go Using Social Media
The life of a small business owner can be harried and frenetic: working tirelessly to expand business, meet clients, guide employees, and jump on and off conference calls — and so much more. While social media might seem like an additional task on an ever-growing list, it can be used during the most chaotic times. […]
How To Use Social Media to Drum Up PR for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Cathy Larkin, founder of WebSavvyPR.com,is a seasoned PR pro who writes, speaks, coaches and consults on how social media, blogging […]
Why Your Twitter Account is Not Bringing You Business
So, how are things for you on Twitter? No, I don’t mean how many followers you have or if you’re having a lot of fun sharing your latest vacation photos. I mean, is your Twitter account bringing you business? Is it giving you sales, leads or new customers? If not, chances are you’re doing one […]
6 C’s of Social Media Marketing For Small Business
If you decide that you want to start using social media marketing to promote your small business, now is a great time to get started. First make sure that your website is helpful, up-to-date, loads quickly and is ready for visitors. You should have at least 3-5 ways to engage prospects on your website. Invite […]
Do You Have a Social Media Plan?
“Social Media” is the latest hot button topic. It’s the buzz word on everyone’s lips, and now that there are several verified stories of how it’s being used to grow businesses and forge new era of engagement among organizations and their stakeholders, it’s now at the top of everyone’s list as they seek to improve […]
How to Build a Social Media Brand
Sponsored Post Social media has leveled the playing field for small business owners in today’s marketing environment. It’s all about two-way communication with customers. Building a social media brand is a major factor in small business success, but the key is being niche focused. Beyond having a website, you need to make sure that you […]
Small Business SEO Basics
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed on Twitter from 8-9pm ET. This is excerpted from my recent interview with @WayneHurlbert. Wayne is a well known SEO and internet marketing consultant. He is also a highly regarded speaker and business book reviewer. […]
#SmallBizChat Q and A How To Build Buzz for your Content
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed. on Twitter from 8-9pm ET. This is excerpted from my recent interview with @TheRiseToTheTop, David Siteman Garland on How to Build Buzz for your online Content. After running three companies, and not finding a good […]
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