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You are here: Home / Archives for Grow Your Business

How to Build a Lead Generation and Nurture Process That Converts

July 7, 2025 By Melinda Emerson Leave a Comment

Most businesses don’t actually have a sales problem—they have a nurturing problem. While many entrepreneurs are actively collecting leads, running ads, and growing their email lists, those leads often fail to turn into paying customers. Why? Because there’s no follow-up strategy. Leads go cold. Opportunities get missed. And the business ends up stuck in a […]

Filed Under: Branding & Marketing, Grow Your Business, How to Start, Solopreneurs, Staying Productive, Technology, Your Small Business Tagged With: behavior triggers, conversion, email nurture sequence, lead generation, lead magnets, nurture process

From Visibility to Profitability: How to Build a Membership Site That Keeps Customers for Life

June 30, 2025 By Melinda Emerson Leave a Comment

In today’s crowded online world, most entrepreneurs understand the importance of visibility and trackability. Social media helps people find you. Email helps you stay in touch. But neither of those tools, on their own, build long-term loyalty or sustainable revenue. If you’re looking to grow from transactional income to predictable profit, it’s time to build […]

Filed Under: Branding & Marketing, Grow Your Business, Solopreneurs, Staying Productive, Technology, Your Small Business Tagged With: community engagement, creating value, long term loyalty, membership site, profitability, relationship building, sustainability

The SmallBizChat Podcast: Hit It and Quit It with Hit It and Quit It with Leyanis Diaz and Tara Landes

June 26, 2025 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson presents highlights from the Hit It and Quit It Panel where experts Leyanis Diaz and Tara Landes share quick insights and strategies for small business success. The discussion includes top business book recommendations, providing valuable resources for entrepreneurs seeking knowledge and inspiration. Melinda offers acknowledgments and shares information about SmallBizLady […]

Filed Under: Business Inspiration, Fix Your Business, Grow Your Business, Leadership, Sales, SmallBizChat, Teams, The SmallBizChat Podcast Tagged With: business advice, business books, business podcasts, Business Strategies, entrepreneurship, expert insights, marketing tips, Small Biz Lady Academy, small business, Small Business Management

How to Build a Thriving Reddit Community That Aligns with Your Audience

June 23, 2025 By Melinda Emerson Leave a Comment

If you’re a coach, consultant, or small business owner trying to grow your brand, you’ve probably explored all the usual places—Facebook, Instagram, LinkedIn, maybe even YouTube. But there’s one platform you may be sleeping on that’s built for community: Reddit. It’s not just a place for memes and debates—it’s where niche conversations thrive, people show […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media, Solopreneurs, Technology, Your Small Business Tagged With: build a subreddit, community engagement, creating value, niche marketing, reddit community

Win in Your Own Backyard: The Ultimate Guide to Local Marketing for Retailers

June 16, 2025 By Melinda Emerson Leave a Comment

Let’s get real: You don’t need to be everywhere—you just need to own your ZIP code. As a retailer or franchisee, your power isn’t in chasing a global audience. It’s in knowing your customers, showing up for your community, and building a brand that people can’t stop talking about right down the street. Local marketing […]

Filed Under: Branding & Marketing, Business Inspiration, Customer Service, Grow Your Business, Sales, Your Small Business Tagged With: build customer relationships, community engagement, digital ads, email marketing, google business listings, Local Marketing, storefront

SmallBizLady Summer Reading List 2025

June 9, 2025 By Melinda Emerson Leave a Comment

Why Summer Is the Perfect Season to Grow Your Mind—and Your Business—with Books. There’s something magical about summer. The pace slows down, the days stretch longer, and there’s finally space to breathe—and think. It’s not just a season for vacations and cookouts; summer is a prime opportunity to invest in yourself. While others are unwinding, […]

Filed Under: AI for business, Become Your Own Boss Tips, Branding & Marketing, Business Inspiration, Cash Flow & Finance, Customer Service, Featured Post, Grow Your Business, How to Start, Leadership, My Recommendations, Solopreneurs, Starting A Small Business, Teams, Technology, Women in Business, Your Small Business Tagged With: Business Book Recommendations, business coaching, business knowledge, business leadership, business owner resources, business success tips, entrepreneurship, financial future, franchising, leadership books, marketing books, must-read business books, small business books, small business growth, smallbizlady, summer reading list, supportive leadership, teams, women in franchising

The SmallBizChat Podcast: Hit It and Quit It with Mitch Axelrod, Dr. Dan Young, and Rich Trotter

May 29, 2025 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson introduces an engaging discussion with guests Rich Trotter, Mitch Axelrod, and Dr. Dan Young. The conversation kicks off with each guest sharing their favorite business podcast and app, revealing unique tools that aid their entrepreneurial journey. They then delve into timeless marketing strategies, discussing classic tips that still hold relevance […]

Filed Under: Business Inspiration, Fix Your Business, Grow Your Business, Leadership, Sales, SmallBizChat, Teams, The SmallBizChat Podcast Tagged With: business advice, business books, business podcasts, Business Strategies, entrepreneurship, expert insights, marketing tips, Small Biz Lady Academy, small business, Small Business Management

How to Tighten Your Sales Infrastructure (Before Your Bank Account Screams for Help)

May 19, 2025 By Melinda Emerson Leave a Comment

If your sales swing between feast and famine every few months, the problem isn’t visibility, branding, or even marketing. It’s your sales infrastructure. Most coaches, consultants, and service-based entrepreneurs start out selling based on talent and hustle alone—no real system, no process, just vibes and referrals. And while that might get you to six figures, […]

Filed Under: Fix Your Business, Grow Your Business, Sales, Solopreneurs, Technology, Your Small Business Tagged With: close a sale, creating a sales process, follow-up in sales, lead generation, onboarding clients, sales framework, sales infrastructure, sales strategy, scalable sales process

10 Critical AI Automated Workflows to Elevate Your Small Business

May 12, 2025 By Melinda Emerson Leave a Comment

If you’re a small business owner, coach, or consultant who still thinks AI is some futuristic robot tech from a sci-fi movie, sis—AI is here and it’s your new best employee. The kind that doesn’t sleep, doesn’t call in sick, and works 24/7 without complaining. Whether you’re trying to get more leads, stay consistent with […]

Filed Under: 10 Things Lists, AI for business, Grow Your Business, Solopreneurs, Technology, Your Small Business Tagged With: AI tools for entrepreneurs, ai workflows, automating lead generation, automation, increase sales, reduce stress, tech tricks, time saver

50 Best Free Apps for Small Business Owners

May 26, 2025 By Melinda Emerson Leave a Comment

Running a small business requires wearing multiple hats—operations, marketing, finance, customer service, and more. Fortunately, there’s a wide range of free tools that can help you streamline your processes, increase productivity, and save money. Whether you’re a solopreneur or managing a growing team, these 50 best free apps for small business owners are powerful, practical, […]

Filed Under: Business Inspiration, Grow Your Business, My Recommendations, Sales, SmallBizLady Recommends, Solopreneurs, Starting A Small Business, Your Small Business Tagged With: business apps, collaboration, CRM, file storage, finance, free apps, invoicing, online tools, Productivity, sales and marketing, security

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Latest #SmallBizChat

How to Build a Lead Generation and Nurture Process That Converts

Most businesses don’t actually have a sales problem—they have a nurturing problem. While many entrepreneurs are actively collecting leads, running ads, and growing their email lists, those leads often fail to turn into paying customers. Why? Because there’s no follow-up strategy. Leads go cold. Opportunities get missed. And the business ends up stuck in a […]

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Recent Posts

  • How to Build a Lead Generation and Nurture Process That Converts
  • The SmallBizChat Podcast: Mission Delivery with Sustainability with Melinda Emerson
  • From Visibility to Profitability: How to Build a Membership Site That Keeps Customers for Life
  • The SmallBizChat Podcast: Hit It and Quit It with Hit It and Quit It with Leyanis Diaz and Tara Landes
  • How to Build a Thriving Reddit Community That Aligns with Your Audience

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