5 Ways to Get Corporate Sponsorship for Your Small Business

5 Ways to Get Corporate Sponsorship for Your Small Business

Every small business needs revenue, and while many companies rely on sales of products or services as the main income source, there are other ways to raise funds. Corporate sponsorship is a mutual business proposition that offers something in exchange for a financial commitment from a corporation. These relationships have been growing throughout the years. In fact, companies spent $18 billion on sponsorships in 2013 alone. So how can your small business tap into this market? Let’s look at five … [Read more...]

How to Conduct a SWOT Analysis on Your Small Business

How to conduct a SWOT Analysis on Your Small Business

Guest Article A good business leader needs to know where they are strongest and where they are weakest in the course of their everyday operations. Understanding what aspects of a company that are pulling their weight and what aspects of a company have been underperforming is easier said than done, however. The SWOT analysis, which stands for Strengths, Weaknesses, Opportunities, and Threats, represents a common metric tool used to study and document a business' strengths and weaknesses in order … [Read more...]

How to Be The Best Bad Presenter

SmallBizChat on Twitter

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @KarenHough. Karen Hough is CEO of ImprovEdge, Amazon bestselling author, contributor to the Huffington Post, featured in Inc.com, winner of the Stevie International Award for Most Innovative Company of the Year and the Athena PowerLink Award for Outstanding Woman Owned Business, and … [Read more...]