How to Conduct a SWOT Analysis on Your Small Business

How to conduct a SWOT Analysis on Your Small Business

Guest Article A good business leader needs to know where they are strongest and where they are weakest in the course of their everyday operations. Understanding what aspects of a company that are pulling their weight and what aspects of a company have been underperforming is easier said than done, however. The SWOT analysis, which stands for Strengths, Weaknesses, Opportunities, and Threats, represents a common metric tool used to study and document a business' strengths and weaknesses in order … [Read more...]

How to Be The Best Bad Presenter

SmallBizChat on Twitter

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @KarenHough. Karen Hough is CEO of ImprovEdge, Amazon bestselling author, contributor to the Huffington Post, featured in, winner of the Stevie International Award for Most Innovative Company of the Year and the Athena PowerLink Award for Outstanding Woman Owned Business, and … [Read more...]

Blogging Series Part 1: Why Everyone Should Blog

Blogging Series Part 1 Why Everyone Should Blog

Content is currency online. If you have a small business, I am quite sure that your business could benefit from demonstrating your expertise online through blogging. There are all types of ways to communicate with your target customers on a blog; you can write, post pictures, develop videos or post audio interviews. Blogs used to be the exception in the small business world; now they’re the rule. If you haven’t gotten around to setting up a blog for your business, consider why you’ve resisted. … [Read more...]