ENDING SMALL BUSINESS FAILURE
Personal selling is a major component of small business marketing. 90% of small businesses get business from referrals. Without a significant budget for advertising to drive sales growth dictates that referral selling is vital. Selling is also the most engaging way to convince buyers of the value of your products and services. Here are four […]
If you treat your blog like a business, you could one day blog for money. This is the second of two-part series on the business of blogging. In part one we, talked about how to get your blog to stand out. This blog is focused on building traffic and monetizing your content online. If you […]
We’ve been hearing the phase “Content is King” for the last few years, but now everyone and their cat has a blog. It’s more challenging than ever to drive traffic with so much competition. Today I’m kicking off a two-part series on the business of blogging. In Part one, we’re focusing on how to get […]
It takes a special kind of person to be an entrepreneur. Not only do you have to know what you want to do in life, you have to be able to do it well enough to set yourself apart from competition. There’s competition in every industry, and it is exponentially more intense in the entrepreneurial […]
If you’re serious about leveraging social media marketing to grow your business, you can’t afford to ignore using video and YouTube is the best option out there. With more than 1.3 billion users, YouTube is the second most searching website on the internet. It offers you the opportunity to expand your audience significantly and drive […]
You’ve developed your business ideas. You’ve created a suite of products or services that stand out from the competition. And you’ve assembled a basic outline of how you’re going to meld your brand to the minds of consumers around the world. And that’s all good – but what happens from there? If you’re like most […]
PPC or pay-per-click advertising should be considered for any small business.internet marketing strategy. PPC offers some unique advantages over other types of marketing campaigns. The most common type of PPC advertising is Google AdWords. In this model, the company selects keywords for popular Google search phrases, and then bids on them when Google users use […]
I enjoy sharing content with small business owners and soon-to-be entrepreneurs each year. It’s all part of my mission to end small business failure. This year, I even published an updated version of my book, Become Your Own Boss in 12 Months to further that goal, and to give you a path to business success. […]
A lot of us small business owners rely on our guts to make major business decisions. Many of us feel we can’t afford Big Data solutions to provide complicated analytics and metrics for decision making. It’s actually not as complicated or expensive as it might seem, and data has a valuable place in the decision-making […]
December is my favorite month of the year. It’s not only my son’s birthday month, but it’s also Christmas time. I love to decorate my house, bake cookies, receive holiday cards and set up my Christmas tree. (Yes, I’m one of those anal people who picks a theme color for my tree.) I even do […]