How to Really Differentiate Your Product or Service

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Deb Gabor @Sol_Marketing. Deb Gabor is the CEO of Sol Marketing and author of Branding is Sex. This brand dominatrix […]

How to Reap Big Benefits from Email Marketing

Guest Post Email marketing is an effective way of staying in touch with targeted market audience. For several years, it has remained one of the best strategies of achieving marketing goals. However, email marketing only works effectively for those who have an idea of what it takes to make the most out of it. Despite […]

Gear Up Your Small Business Marketing for 2017

The last quarter of the calendar year has its own vibe, whether your business counts on holiday shopping to boost revenues, or whether it slows as the year winds down, it’s time to launch your 2017 marketing efforts. Now is an excellent time to re-evaluate your small business marketing strategy and think about what you […]

How to Plan a Successful Move to Office 365

Cloud 365 is a major transitioning step for a small business in moving from a land-based to a cloud-based system. This allows all the workers in an office continuous access to data, apps, and tools. The deciding advantages of migrating to a cloud system like Office 365 include: Free integration to other Microsoft techs tools […]

5 Ways to Run Your Business on the Cheap

When you first start out in business every entrepreneur has two things: limited time and limited resources. So when you are bootstrapping your business, every dollar counts. We’re all looking for ways to cut costs and maximize results for our businesses without breaking our budgets. The key to saving money is being creative and disciplined. […]

SmallBizLady’s Summer Reading List 2015: 11 Must-Read Books to Grow Your Business

It’s just about summertime, and vacation is fast approaching with the kids just about out of school. There’s no time I enjoy reading a good book — business or otherwise, than in the summer. I love that I can bone up on how to run my business under the shade of a tree in my […]

How to Master, Manage and Communicate Your Message

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @kimydavis. Kim Y. Davis is a Houston-based journalist, speaker and consultant. She writes and produces print, online and video content for […]