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You are here: Home / Archives for Melinda Emerson

How to Leverage Automation and AI to Boost Sales Efficiency

April 14, 2025 By Melinda Emerson Leave a Comment

In today’s competitive business landscape, sales teams face the challenge of reaching more prospects, personalizing engagement, and closing deals faster—without increasing workloads. The solution? Sales automation and AI. By integrating AI-powered tools and automation into your sales strategy, businesses can streamline workflows, improve customer interactions, and drive revenue growth. This post will explore how automation […]

Filed Under: AI for business, Grow Your Business, Sales, Staying Productive, Teams, Technology, Your Small Business Tagged With: AI, ai and sales productivity, automating lead generation, boost sales efficiency, future of AI in sales, leverage automation, role of automation in sales, sales forecasting, sales team training, streamline sales

The SmallBizChat Podcast: How to Win with Joint Ventures with Dov Gordon

April 10, 2025 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson introduces Dov Gordon to explore the dynamics of joint ventures and partnership collaborations. They discuss the significance of establishing clear joint venture agreements and strategies for handling conflicts that may arise. Dov shares insights on overcoming hesitation when entering joint ventures and offers practical advice for small business owners considering […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: business agreements, business growth, business strategy, conflict resolution, entrepreneurship, joint ventures, overcoming hesitation, partnership collaborations, small business advice, small business tips

How to Conduct a Discovery Call to Qualify Leads

April 7, 2025 By Melinda Emerson Leave a Comment

A discovery call is your chance to dive deeper into your prospect’s needs and determine if they’re a good fit for your services. Here’s how to structure an effective call: 1. Start with a Warm Welcome Set the tone for a positive conversation by being personable and professional. Example: “Hi [Name], thank you so much […]

Filed Under: Grow Your Business, Human Resources, Sales, Your Small Business Tagged With: discovery calls, how to qualify leads, interviewing prospects, lead magnet, lead qualification

The SmallBizChat Podcast: How to Build Generational Wealth with Dr. LaTanya White

April 3, 2025 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson is joined by Dr. LaTanya White to explore the concept of generational wealth. The discussion delves into the historical context of financial trauma and its effects on wealth building, offering a fresh perspective on redefining wealth and debunking common myths surrounding wealth creation. Dr. White shares practical strategies for first-generation […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: business success, Entrepreneurship strategies, Financial Education, financial trauma, first-generation wealth, generational wealth, small business, wealth building, wealth creation myths

The #1 Mistake Costing You Sales in Your Small Business

March 31, 2025 By Melinda Emerson Leave a Comment

If you’re struggling with inconsistent revenue, unpredictable sales, and missed opportunities, you’re not alone. Many small business owners face this challenge, and the culprit is often a lack of a defined sales process. Without a structured approach to converting leads into customers, you’re essentially leaving money on the table. In this blog post, we’ll break […]

Filed Under: Branding & Marketing, Grow Your Business, Sales, Your Small Business Tagged With: closing sales, effective sales process, handling objections, lead qualification, missed revenue, prospecting, sales mistakes, sales pitch, sales process, sales results

The SmallBizChat Podcast: Hit It and Quit It with Oginga Carr, Debbie Allen, and Brynne Tillman

March 27, 2025 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson kicks off with the engaging “Hit It and Quit It” segment, setting the stage for a lively discussion. The conversation shifts to a sharing of favorite business tools and tips, offering practical insights for small business owners looking to enhance their operations. Oginga Carr is a dynamic AI expert, Certified High-Performance […]

Filed Under: AI for business, Branding & Marketing, Fix Your Business, SmallBizChat, Technology, The SmallBizChat Podcast Tagged With: Brynne Tillman, business academy, business apps, business books, Business Strategies, business tools, Debbie Allen, entrepreneurship, expert insights, marketing tips, oginga carr, Small Biz Lady Academy, small business advice, Small Business Management

How to Build a Niche Brand Online

March 24, 2025 By Melinda Emerson Leave a Comment

The world of freelancing is exciting, but turning it into a full-time, profitable business requires more than just talent—it requires building a strong niche brand online. In today’s crowded digital marketplace, success isn’t about appealing to everyone. It’s about positioning yourself as the go-to expert in a specific niche, attracting the right clients, and creating […]

Filed Under: Branding & Marketing, Grow Your Business, Sales, Your Small Business Tagged With: boost your brand, build authority with content, building a personal brand, finding your niche, high-converting website, leverage social media, market demand, niche marketing, profitability

The SmallBizChat Podcast: AI Prompts for Small Business with Brynne Tillman

March 21, 2025 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson welcomes Brynne Tillman to discuss the transformative role of AI in sales. They explore the challenges entrepreneurs face when integrating AI and introduce the features of askSSL.ai. The conversation highlights how AI can be leveraged for LinkedIn success and the benefits of membership in this evolving landscape. Brynne shares her […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: AI in sales, AI tools, askSSL.ai, business advice, Entrepreneurial challenges, LinkedIn success, small business strategies

March 2025 #SmallBizChat: How To Build Generational Wealth

March 20, 2025 By Melinda Emerson Leave a Comment

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Filed Under: SmallBizChat, SmallBizChat Live+

How to Prioritize Sales in Your Small Business

March 17, 2025 By Melinda Emerson Leave a Comment

Sales are the lifeblood of any small business. Without consistent revenue, even the best business ideas, products, or services cannot sustain themselves. Yet, many small business owners overlook the importance of having a structured and scalable sales process, often focusing more on operations, branding, or product development. While those aspects are important, sales are what […]

Filed Under: Branding & Marketing, Grow Your Business, Sales, Staying Productive, Your Small Business Tagged With: business ideas, cash flow, competitive advantage, confidence in business, data and insights, expansion opportunities, marketing and growth, prioritization, relationships in business, resilience, revenue, small business, small business sales, trust

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Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
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Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How Giving a TEDx Talk Can Benefit Your Business with Dr. Dan Young

In this episode, Melinda Emerson welcomes Dr. Dan Young to discuss the art of crafting and promoting a successful TED Talk. Dr. Dan shares insights into his own TED Talk journey, detailing its background and the impact it has had. He provides valuable strategies for aspiring speakers on how to effectively convey their message and […]

Fix Your Business Q&A Video

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