In this episode, Melinda Emerson welcomes Debbie Allen to discuss her journey in business and the art of expert positioning. They explore how the pandemic has influenced the creation of experts and delve into the essentials of content creation and defining expertise. Debbie shares insights on building a strong business foundation and offers valuable advice […]
How to Develop a Signature Offer as a Business Consultant
If you’re a business consultant looking to stand out, attract high-paying clients, and streamline your services, developing a signature offer is a game-changer. A signature offer is your flagship service or program—a unique, well-defined solution that addresses your clients’ biggest pain points. It’s what sets you apart from the competition and makes your business synonymous […]
The SmallBizChat Podcast: How to Use AI to Grow Your Small Business with Oginga Carr
In this episode, Melinda Emerson is joined by Oginga Carr to explore the intersection of AI and small business branding. The discussion delves into the opportunities AI presents for creating signature content and achieving deep personalization in marketing. They evaluate the pros and cons of free versus paid AI tools and highlight common mistakes to […]
Do You Have What You Need in Place to Protect Your Business?
As a small business owner, you likely wear many hats—visionary, manager, marketer, R&D and financial planner. While you’re busy building your dream, it’s essential to also focus on what might seem less urgent but is equally critical: protecting your life and your business. One way to frame this is to think about LIFE, which stands […]
The SmallBizChat Podcast: Hit It and Quit It with Karla Trotman and Sandra James
In this episode, Melinda Emerson introduces a dynamic “hit it and quit it” panel discussion, where guests share their favorite podcasts and business apps. The conversation highlights old school marketing tips and delves into the best business books that have influenced the panelists. Karla Trotman is the President and CEO of Electro Soft, Incorporated (ESI), […]
How to Qualify Leads: Create a System to Stop Wasting Your Time with Unqualified Prospects
Business owners let’s get real. You’re putting in the work to create amazing lead magnets like eBooks, webinars, and checklists, but what happens next? Are you turning those downloads into real opportunities, or are you wasting time on people who’ll never buy? The key to success is having a system to qualify your leads effectively, […]
The SmallBizChat Podcast: How to Be a Boss Chick for Over 40 Years with Sandra James
In this episode, Melinda Emerson speaks with Sandra James about her journey in leadership and the evolution of her career. Sandra discusses the challenges she faced as a woman and a parent in business, offering insights into overcoming these hurdles. The conversation also touches on strategies for navigating economic downturns and the importance of mentorship […]
HOW TO TRANSFORM YOUR BUSINESS IN JUST 12 MONTHS
Every small business owner dreams of having a thriving, profitable business that doesn’t require them to be involved in every single detail. But too often, business owners find themselves overwhelmed, overworked, and underpaid—struggling to figure out how to scale without burnout. The truth is you don’t need three – five years to turn your business […]
The SmallBizChat Podcast: Distractions with Melinda Emerson
In this episode, Melinda Emerson explores the challenges and strategies for managing distractions as an entrepreneur. She emphasizes the importance of focusing on customers and refining the value proposition to drive revenue growth. The discussion includes effective strategies for customer engagement and developing a solid sales process. Melinda also highlights the significance of building a […]
15 Ways to Generate More Brand Love for Your Small Business
Building a business is about more than just selling products or services; it’s about creating a connection with your audience. You must create a brand, and your customer service needs to live up to your brand promise. Brand love isn’t just a buzzword; it’s the key to customer loyalty, repeat sales, and a growing fanbase […]
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 246
- Next Page »