In the world of Business-to-Business (B2B) transactions, the relationship doesn’t end with the sale. In fact, the most critical phase of the customer relationship often begins after the deal is closed. A successful follow-up is not just a polite gesture, but a deliberate strategy to build customer retention, foster trust, and lay the foundation for […]
Is Your Self-Esteem Holding Back Your Small Business?
Self-esteem is the way we perceive and value ourselves. It is a critical component of our personal well-being. But did you know that it also plays a significant role in the success or failure of your small business? For many entrepreneurs, particularly women business owners, low self-esteem can be a silent saboteur, preventing us from […]
The SmallBizChat Podcast: It’s Your Make It Season with Melinda Emerson
In this episode, Melinda Emerson delves into the challenges posed by current economic pressures and how small business owners can adapt. The discussion covers the importance of reassessing revenue models and the potential of leveraging AI in business operations. Emphasis is placed on maintaining a resilient mindset and setting clear business goals. The conversation shifts […]
How Small Business Owners Can Unlock AI’s Power with Effective Prompt Engineering
AI can be a game changer for businesses of all sizes, helping streamline operations, enhance customer service, and even drive new revenue streams. However, one of the keys to unlocking AI’s full value lies in understanding how to craft effective prompts—a practice known as prompt engineering. Prompt engineering is the art of creating precise, clear, […]
The SmallBizChat Podcast: Hit It or Quit It with Joanne Eriaku, Yvonne E.L. Silver, and Dr. Robert Needham
In this episode, Melinda Emerson welcomes back guests Joanne Eriaku, Yvonne E.L. Silver, and Dr. Robert A. Needham, JD, for an engaging discussion on tried-and-true marketing strategies and impactful business literature. The conversation kicks off with each guest sharing their favorite old school marketing tips, followed by a lively discussion on the best business books […]
How to Organize a Sales Outreach Day as a Solopreneur
As a solopreneur or a small business with just a few employees, you wear many hats, but sales outreach is crucial for the growth of your business. However, finding the time and energy to focus on sales can be challenging. Organizing a dedicated Sales Outreach Day each week can help you concentrate your efforts and […]
The SmallBizChat Podcast: How to Select a Franchise Business with Dr. Robert Needham
In this episode, Melinda Emerson is joined by Dr. Robert A. Needham to explore overcoming economic slavery and fear in entrepreneurship. They discuss the advantages and downsides of franchising and highlight the importance of maintaining a high gross margin in business. Dr. Needham shares his best business advice, providing listeners with valuable insights for navigating […]
Why Now is the Time to Get Ready for the Holiday Shopping Season
The holiday shopping season is the most crucial period for many small businesses, often accounting for a significant portion of their annual revenue. As a small business owner, preparation is key to capitalizing on this busy time. With Black Friday, Small Business Saturday, Cyber Monday there are lots of opportunities to make serious money. Whether […]
The SmallBizChat Podcast: How to Have 300% Increase in Sales Connections with Yvonne E.L. Silver
In this episode, Melinda Emerson is joined by Yvonne E.L. Silver, who shares her expertise on sales strategies tailored for women entrepreneurs. They discuss the art of influence in sales and effective methods for approaching potential sales targets. Yvonne highlights common sales mistakes and provides valuable advice for small business owners to overcome them. Yvonne […]
Are You Selling at the Right Price?
How to Understand Competition, Cost Structure, and Profitability Pricing a product or service is one of the most crucial decisions that any business owner faces. It determines whether the business will thrive, merely survive, or fail. Many small business owners make the mistake of setting prices based primarily on what competitors are charging. While it’s […]
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