As a small business owner, you likely wear many hats—visionary, manager, marketer, R&D and financial planner. While you’re busy building your dream, it’s essential to also focus on what might seem less urgent but is equally critical: protecting your life and your business. One way to frame this is to think about LIFE, which stands […]
The SmallBizChat Podcast: Hit It and Quit It with Karla Trotman and Sandra James
In this episode, Melinda Emerson introduces a dynamic “hit it and quit it” panel discussion, where guests share their favorite podcasts and business apps. The conversation highlights old school marketing tips and delves into the best business books that have influenced the panelists. Karla Trotman is the President and CEO of Electro Soft, Incorporated (ESI), […]
How to Qualify Leads: Create a System to Stop Wasting Your Time with Unqualified Prospects
Business owners let’s get real. You’re putting in the work to create amazing lead magnets like eBooks, webinars, and checklists, but what happens next? Are you turning those downloads into real opportunities, or are you wasting time on people who’ll never buy? The key to success is having a system to qualify your leads effectively, […]
The SmallBizChat Podcast: How to Be a Boss Chick for Over 40 Years with Sandra James
In this episode, Melinda Emerson speaks with Sandra James about her journey in leadership and the evolution of her career. Sandra discusses the challenges she faced as a woman and a parent in business, offering insights into overcoming these hurdles. The conversation also touches on strategies for navigating economic downturns and the importance of mentorship […]
HOW TO TRANSFORM YOUR BUSINESS IN JUST 12 MONTHS
Every small business owner dreams of having a thriving, profitable business that doesn’t require them to be involved in every single detail. But too often, business owners find themselves overwhelmed, overworked, and underpaid—struggling to figure out how to scale without burnout. The truth is you don’t need three – five years to turn your business […]
The SmallBizChat Podcast: Distractions with Melinda Emerson
In this episode, Melinda Emerson explores the challenges and strategies for managing distractions as an entrepreneur. She emphasizes the importance of focusing on customers and refining the value proposition to drive revenue growth. The discussion includes effective strategies for customer engagement and developing a solid sales process. Melinda also highlights the significance of building a […]
15 Ways to Generate More Brand Love for Your Small Business
Building a business is about more than just selling products or services; it’s about creating a connection with your audience. You must create a brand, and your customer service needs to live up to your brand promise. Brand love isn’t just a buzzword; it’s the key to customer loyalty, repeat sales, and a growing fanbase […]
The SmallBizChat Podcast: How to Take Over a Family Business with Karla Trotman
In this episode, Melinda Emerson welcomes Karla Trotman to discuss her journey with Electrosoft and the transition into the family business. Karla shares insights on leadership changes, building an advisory board, and overcoming skepticism. The conversation delves into family dynamics, succession planning, and financial strategies essential for sustaining a family business. Karla also discusses her […]
The Three Problems That Visibility Can’t Solve
Every small business owner wants more visibility. More followers, more website visitors, more people watching their content. It’s tempting to believe that if only more people saw what you offer, your sales would skyrocket. But here’s the hard truth: visibility alone doesn’t drive revenue. If you don’t have the right foundation in place, more eyeballs […]
The SmallBizChat Podcast: Hit It or Quit It with Jack Wilson, Keenan Fisher, and Sonia Booker
In this episode, Melinda Emerson introduces the “Hit it and Quit It” panel discussion, where expert guests, Jack White, Keenan Fisher, and Sonia Booker, share quick insights and actionable advice for small business owners. Jack Wilson is a Franchise Development Director with HomeWell Care Services. He has been involved in franchising since 2012. Jack also owns […]
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