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You are here: Home / Archives for Branding & Marketing

6 Things Michael Jackson Taught Us About Business

July 7, 2009 By Melinda Emerson 11 Comments

1) You must be excellent Michael Jackson was nothing if not a perfectionist.  He was the greatest entertainer of all time, because he had his hands in everything.  It wasn’t just about the music; he designed the lighting, the choreography, the video montages, and his wardrobe. When you first start a business you do 10-12 […]

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: business ideas, innovator, michael jackson, signature moves, strategic branding

Niche to Get Rich

July 21, 2009 By Melinda Emerson 1 Comment

From time to time as SmallBizLady, I conduct interviews with small business experts that could benefit my audience. This is excerpts from my #smallbizchat interview on Twitter with  Isabella Murphy @nichelady.  She’s a Product Creation Specialist, Niche Marketer – CEO of Staying Paid.com – making payday come everyday through strategy, not chance!  She is a professional writer, and blogs […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: how to find a niche, melinda emerson, niche to get rich, nichelady, SmallBizChat, smallbizlady, what is a niche?

How to Attract Clients as a Speaker

July 30, 2009 By Melinda Emerson Leave a Comment

From time to time as SmallBizLady, I conduct interviews with experts that could benefit my audience. This is excerpts from my #smallbizchat interview on Twitter with professional speaker Marquesa Pettway @speakertalk. Marquesa speaks in approximately 10 cities or states per month elevating and transforming audiences. Marquesa is a leader in Toastmasters, Iota Phi Lambda, and the National Speaker […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: client attraction, presentations, professional speaking, public speaking, selling from the stage, speaker platform

From Product Idea to Business Owner

February 11, 2010 By Melinda Emerson 7 Comments

MelindaEmerson’s SmallBizChat Interviews with Sandy Abrams, author of Your Idea, Inc. on how to turn a product into a business.

Filed Under: Branding & Marketing, How to Start, Q & A Interview, SmallBizChat, Starting A Small Business Tagged With: product-based business, small business, small business tips, smallbizlady, start a small business

How to Legally Protect Your Small Business Brand

February 10, 2011 By Melinda Emerson 5 Comments

Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Aurelia Mitchell Durant @brandprotectors  Aurelia  is an Intellectual Property Attorney specializing in Copyright and Trademark Protection. She is committed to guiding business owners on how to own their brand. She has […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: brand, branding, copyright, legal, online brand, service mark, SmallBizChat, trademark

Should I Put My Picture on My Business Card?

May 20, 2011 By Melinda Emerson 2 Comments

Ask @SmallBizLady: Should I put my picture on my business card? Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady.  This week, we are taking on the question: “Should I put my picture on my business card?” Here’s the answer:  http://www.youtube.com/watch?v=OKXIfQM-Kn4 If you are a solopreneur […]

Filed Under: Ask Smallbizlady, Become Your Own Boss Tips, Branding & Marketing Tagged With: become your own boss, blog strategy, book, business, business card, business planning, BYOB, cover, entrepreneur, how to participate in smallbizchat, image, marketing, melinda emerson, photo, restart your business, SmallBizChat, smallbizlady, smallbusinessweek, Soloprenuers, start-up entrepreneur, Succeed as your own boss, success tips

Developing an Effective Sales Strategy: Q&A with Jennifer Abernethy

May 26, 2011 By Melinda Emerson 2 Comments

Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Jennifer Abernethy @saleslounge. Jennifer is America’s Sales Stylist for The Sales Lounge and author of The Complete Idiot’s Guide to Social Media Marketing. Small Biz Lady: Why is important for small […]

Filed Under: Branding & Marketing, Melinda Emerson @SmallBizLady, Q & A Interview, SmallBizChat Tagged With: Featured Post, marketing tips, sales, sales strategy, SmallBizChat

How to Use Word of Mouth Marketing to Promote Your Business

August 4, 2011 By Melinda Emerson 4 Comments

Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from our #SmallBizChatinterview with Dori DeCarlo@Dori_WordofMom. Dori is MOMpreneur CEO of S1-Safety First & host of Word of Mom on BlogTalkRadio & MomTV. Empowering others is a passion for Dori as she shares the […]

Filed Under: Branding & Marketing, Grow Your Business, Q & A Interview, SmallBizChat Tagged With: marketing, SmallBizChat, word of mouth

How To Use Trends Data To Grow Your Small Business

January 26, 2012 By Melinda Emerson

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview withRieva Lesonsky @Rieva is CEO of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. Before co-founding GrowBiz […]

Filed Under: Branding & Marketing, Grow Your Business, Q & A Interview, SmallBizChat Tagged With: business planning, data, growth, marketing, Rieva Lesonsky, SmallBizChat

How to Reinvent Your Small Business Brand – #SmallBizChat Q&A

February 9, 2012 By Melinda Emerson 2 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Branding Strategist @DeborahShane. Deborah is the Author of Career Transition-make the shift and a nationally published writer and speaker.  She hosts a […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat, Your Small Business Tagged With: blog strategy, branding, marketing, SmallBizChat

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In this episode, Melinda Emerson delves into the world of nonprofits and social enterprises, exploring the challenges nonprofits face and the benefits social enterprises offer. The discussion highlights how social enterprises can provide financial stability while making a community impact. Melinda addresses common misconceptions and shares operational strategies for nonprofits, supported by case studies of […]

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