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You are here: Home / Archives for Branding & Marketing

9 Ways To Get Your Blog to Stand Out

July 10, 2012 By Melinda Emerson 18 Comments

This is the second in a three part series on blogging. We started out with how to get started blogging and now we are talking about what to do to get your blog noticed. The best way to get to the front page of Google and other search engines is to have the exact phrase a […]

Filed Under: Branding & Marketing, How to Start, Social Media Tagged With: blog, blog strategy, blogging, branding, how to blog for money

12 Ways to Use Video to Grow Your Small Business

August 6, 2012 By Melinda Emerson 2 Comments

The internet is the new TV. YouTube is the second most searched site on the internet. If you want to stay relevant online with your small business, you will need to start using video as part of your ongoing content development strategy. Video can also give you a competitive advantage in the marketplace. If you […]

Filed Under: Branding & Marketing, Technology Tagged With: using video in a small business, video training, VNR

How to Avoid a Daily Deal Disaster

August 13, 2012 By Melinda Emerson 1 Comment

Marketing companies like LivingSocial, Groupon and more, are services with vast databases and are perfectly positioned to help you put together a promotional offer aimed at reaching targeted customer prospects.  By jumping on the coupon clipping trend associated with today’s deal-savvy shoppers, your business can grab lots of new customers.  But, will they keep coming back after […]

Filed Under: Branding & Marketing, Customer Service Tagged With: coupons, Groupon, Living Social, marketing

So You Want To Get Your Invention on TV?

August 7, 2012 By Melinda Emerson Leave a Comment

Each time after I appear on television, inventors, small business owners and PR professionals hunt me down and ask if I can put their product in my next segment.   I honestly appreciate hearing from people who have innovative new products.  Over the years, that’s how I’ve found some of the best gadgets for my segments. […]

Filed Under: Branding & Marketing, Guest Articles, How to Start Tagged With: product pitch, product promotion, rules of marketing and PR

10 Ways Your Business Can Attract Corporate Sponsors

August 21, 2012 By Melinda Emerson 2 Comments

Getting funding from corporations may be a great opportunity for your small business, but you can damage your brand if you do not go about it the right way. You want to develop a prospect list of warm leads, prepare a strong proposal, and approach a sponsor, ultimately persuading them to support your cause or […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: business planning, corporate sponsorship, small business tips

Cultivating A Sales Lead

September 17, 2012 By Melinda Emerson

Does your business depend on personal selling for revenue? In a store front enterprise or mass-market/internet approach, you generally build your business through a pricing/quality service strategy or providing something unique in the marketplace. Customers come to your store or website because they already have an interest in what you are selling and then it […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: entrepreneur, sales leads, selling in small business, small business tips, target clients

How to be Better On-Camera in Your Marketing Videos

October 18, 2012 By Melinda Emerson 1 Comment

Every week asSmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @RuthSherman Ruth prepares business leaders, politicians, celebrities, and entrepreneurs to leverage critical public speaking opportunities including keynotes, webcasts, road shows, awards presentations, […]

Filed Under: Branding & Marketing, Technology Tagged With: @ruthsherman, how to use video for small business, Ruth Sherman, small business info

Are You Ready for Holiday Shoppers?

October 29, 2012 By Melinda Emerson 3 Comments

Whether you are retailer or an internet marketer, it’s time to create a Christmas holiday strategy. If you make the bulk of your profits on black Friday, Small Business Saturday or Cyber Monday, you need to make sure that your business is ready for the holiday rush. Even if the holidays are not your peak […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: Black Friday, business planning, cyber Monday, holiday selling, small business Saturday

7 Best Google+ Tips to Promote Your Small Business

November 19, 2012 By Melinda Emerson 1 Comment

Google+ is quickly becoming a critical asset to anyone’s social media marketing strategy. Why? Well, because Google, the world’s #1 search engine, owns it and they are prioritizing content shared on the platform in search results. With over 250 million users and the fact that all Gmail users must now have a Google+ profile too, […]

Filed Under: Branding & Marketing, Social Media Tagged With: entrepreneur, Google, google+ hangouts, social media

How Small Businesses Leverage LinkedIn

November 26, 2012 By Melinda Emerson 1 Comment

There’s nothing better than a warm lead when you’re trying to sell something.  One of the best places to generate warm leads is by using LinkedIn. 75% of all professionals in the U.S. have a LinkedIn profile.  Even if you aren’t connected to someone, joining LinkedIn groups can help you connect with leads and business […]

Filed Under: Branding & Marketing, Social Media Tagged With: grow your network, linkedin, small business tips

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In today’s crowded online world, most entrepreneurs understand the importance of visibility and trackability. Social media helps people find you. Email helps you stay in touch. But neither of those tools, on their own, build long-term loyalty or sustainable revenue. If you’re looking to grow from transactional income to predictable profit, it’s time to build […]

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