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You are here: Home / Archives for Branding & Marketing

10 Ways Your Business Can Attract Corporate Sponsors

August 21, 2012 By Melinda Emerson 2 Comments

Getting funding from corporations may be a great opportunity for your small business, but you can damage your brand if you do not go about it the right way. You want to develop a prospect list of warm leads, prepare a strong proposal, and approach a sponsor, ultimately persuading them to support your cause or […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: business planning, corporate sponsorship, small business tips

Cultivating A Sales Lead

September 17, 2012 By Melinda Emerson

Does your business depend on personal selling for revenue? In a store front enterprise or mass-market/internet approach, you generally build your business through a pricing/quality service strategy or providing something unique in the marketplace. Customers come to your store or website because they already have an interest in what you are selling and then it […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: entrepreneur, sales leads, selling in small business, small business tips, target clients

How to be Better On-Camera in Your Marketing Videos

October 18, 2012 By Melinda Emerson 1 Comment

Every week asSmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @RuthSherman Ruth prepares business leaders, politicians, celebrities, and entrepreneurs to leverage critical public speaking opportunities including keynotes, webcasts, road shows, awards presentations, […]

Filed Under: Branding & Marketing, Technology Tagged With: @ruthsherman, how to use video for small business, Ruth Sherman, small business info

Are You Ready for Holiday Shoppers?

October 29, 2012 By Melinda Emerson 3 Comments

Whether you are retailer or an internet marketer, it’s time to create a Christmas holiday strategy. If you make the bulk of your profits on black Friday, Small Business Saturday or Cyber Monday, you need to make sure that your business is ready for the holiday rush. Even if the holidays are not your peak […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: Black Friday, business planning, cyber Monday, holiday selling, small business Saturday

7 Best Google+ Tips to Promote Your Small Business

November 19, 2012 By Melinda Emerson 1 Comment

Google+ is quickly becoming a critical asset to anyone’s social media marketing strategy. Why? Well, because Google, the world’s #1 search engine, owns it and they are prioritizing content shared on the platform in search results. With over 250 million users and the fact that all Gmail users must now have a Google+ profile too, […]

Filed Under: Branding & Marketing, Social Media Tagged With: entrepreneur, Google, google+ hangouts, social media

How Small Businesses Leverage LinkedIn

November 26, 2012 By Melinda Emerson 1 Comment

There’s nothing better than a warm lead when you’re trying to sell something.  One of the best places to generate warm leads is by using LinkedIn. 75% of all professionals in the U.S. have a LinkedIn profile.  Even if you aren’t connected to someone, joining LinkedIn groups can help you connect with leads and business […]

Filed Under: Branding & Marketing, Social Media Tagged With: grow your network, linkedin, small business tips

How to Spread Holiday Cheer to Your Employees During the Season

November 30, 2012 By Melinda Emerson Leave a Comment

Sponsored Post The holiday season is upon us, and while there is a rush to get as many sales rung and deals closed as possible before the New Year, don’t forget to make sure that you also spread holiday cheer to your valued employees. You can make cards for your staff, plan an open house for […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: #smbholidaycheer, entrepreneur, Fedex Office, holiday season, small business

How to Pick the Right Images for your Small Business

April 29, 2014 By Melinda Emerson Leave a Comment

Guest Article Pictures have always told us a thousand words, but in this age of mobile connectivity and sharing, there is an explosion in the use of images to convey thoughts and feelings. Small businesses should recognize this visual focus, and spend time picking out the imagery that appears on all of their channels, from […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: @SerbanEnache, Serban Enache

The Daily Deal Isn’t Dead Yet

April 14, 2014 By Melinda Emerson Leave a Comment

We all know that consumers are not as excited about the Groupon emails that land in their inboxes as they used to be, and we’ve all heard the horror stories of businesses that were overwhelmed or even destroyed by a poorly planned campaign. But, some businesses are making them work. Here’s one. 24-year-old Jacomo Hakim, […]

Filed Under: Branding & Marketing, Customer Service, Grow Your Business Tagged With: Book a Tailor, Customer Service, daily deal, Groupon, small business marketing

How Google+ Transforms Google Search for Small Businesses

February 18, 2014 By Melinda Emerson Leave a Comment

Guest Article Let me ask you a question to get us started: when was the last time you used Google? I don’t just mean Google.com, I mean YouTube, Google Drive, Google Maps, have Android on your smartphone, use a Google Calendar, Google Hangouts, and Gmail etc. When you take all of Google’s products and services into […]

Filed Under: Branding & Marketing, Guest Articles, Social Media Tagged With: @martinsherv, Google, Martin Shervington, SEO

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In this episode, Melinda Emerson welcomes Dr. Dan Young to discuss the art of crafting and promoting a successful TED Talk. Dr. Dan shares insights into his own TED Talk journey, detailing its background and the impact it has had. He provides valuable strategies for aspiring speakers on how to effectively convey their message and […]

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