Impostor syndrome can affect anyone, regardless of job or social status, but high-achieving individuals often experience it. This condition involves feelings of self-doubt and personal incompetence that persist despite your education, experience, and accomplishments. To counter these feelings, you might work harder and hold yourself to even higher standards, which can be very unhealthy. Psychologists first defined […]
Developing Your 2023 Small Business Strategy Part 3: Why Does Strategy Fail?
Recently we’ve been on a journey to set your small business up for success in 2023. In a three-part series, I’ve been guiding you in creating a small business strategy to launch in the new year and bring your business to new heights in 2023. In part 1, I laid the foundation by explaining why […]
Developing Your 2023 Small Business Strategy Part 2: 6 Steps to Build a Business Strategy
Last week, I started a new series for small business owners aimed at helping you build a business strategy that will set your small business up for success in 2023. Last time we covered 7 reasons why you need a small business strategy. In this article, we’ll discuss how to do it as I share […]
How to Choose a Pricing Strategy for Your Small Business
Pricing is often difficult when you operate a small business, but you must get it right. In this article, I’ll cover this complex topic with some general advice on how to choose a pricing strategy for your small business. Pricing strategy is part art and part science, and there is much to consider. Let’s dive […]
A 5×5 Plan for Fixing Your Business and Regaining Control of Your Life
I talk with small business owners every day, and the surprising thing is that although they may operate in different markets and industries, they tend to struggle with the same issues. The problem? Most have great business ideas but don’t know how to run a business. Can you relate? Fixing your business – identifying the […]
How to Buy an Existing Business
So, you want to own your own business, but that doesn’t mean you have to start from scratch! When you buy an existing business, you can make your dream of business ownership come true AND enjoy the following benefits: Reduced startup time Established brand Existing customers Better survival rate Easier to get financing In this […]
Can AI Solve Your Customer Service Problems?
Artificial intelligence is a disruptive technology that is shaking things up in business – even small businesses. Chances are you’ve heard some pretty cool use cases and are wondering if (and to what extent) you should use AI in your business. Can AI solve your customer service problems? In this article, I’ll tackle that question […]
3 Tips to Boost Your Ecommerce Site Performance
Doing business has changed dramatically since the inception of the ecommerce market. Customers nowadays no longer need to visit brick-and-mortar stores to shop, all thanks to a wide array of available online stores and platforms. While ecommerce made shopping a streamlined, easy experience for consumers, there’s still a lot of room for improvement. No matter […]
Join me for National Small Business Week!
National Small Business Week is celebrated during the first week of May every year and takes place from May 1 to 7 this year. This week aims to honor the entrepreneurs of our country who have played their part in bringing new ideas to life and growing our economy. Different events are hosted in different […]
Top 30 Online Sales Tools for 2022
Sales are hard. While the human element will never be removed from sales, there are so many online sales tools that make selling a lot easier. Learning your best keywords, lead generation, leveraging a CRM system, competitive analysis, or gathering data from other successful Facebook ads… there are many tech tools and services that can […]
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