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You are here: Home / Archives for Technology

How to Leverage YouTube To Promote Your Business

September 24, 2018 By Melinda Emerson Leave a Comment

When someone mentions social media as a marketing tool, most people think of Facebook, Instagram and Twitter. But newsflash, YouTube is the second most searched site online. Video converts better than any other type of content right now and it’s cheaper to produce than every before so as a small business—YouTube could be a game […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media, Technology Tagged With: leverage youtube, video marketing, youtube for business

How to Get Through the Holidays and Fire Up Your Business for 2013

December 6, 2012 By Melinda Emerson 1 Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Aliza Sherman @alizasherman.  As a web pioneer Aliza helps people find sensible, practical and manageable ways to use digital technology to […]

Filed Under: Business Inspiration, Q & A Interview, SmallBizChat, Technology Tagged With: @alizasherman, Aliza Sherman, business planning, entrepreneur, Time management

7 Ways IGTV Can Be Valuable for Your Small Business

September 18, 2018 By Melinda Emerson Leave a Comment

Guest Article Since it’s launch in 2010, Instagram has become a global community of one billion! Recently, the photo sharing app announced their new feature IGTV, which allows users to post and watch videos that are up to one-hour long. While there’s a stand-alone IGTV app, you can also watch it from within the Instagram […]

Filed Under: Guest Articles, Social Media, Technology Tagged With: igtv, instagram, instagram tv, leverage social media, video marketing

How to Look Great on Facebook Live Video

August 27, 2018 By Melinda Emerson Leave a Comment

Everyone is doing live video these days. I understand that people want to be authentic and share organic moments of brilliance from anywhere, but unless you want to look like some reporter on 60 Minutes is trying to conceal your identity, I suggest that you set up a professional mini studio, with audio and lighting you […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, My Recommendations, Technology Tagged With: audio tools, facebook live video, lighting tools

3 Ways to Remain Productive During the Summer

July 17, 2018 By Melinda Emerson Leave a Comment

Sponsored Post Though we’re about halfway through it, there’s still a lot of “summer” remaining on the calendar. Which also means that there are still lot of potential “summer slump” distractions that can deter one’s focus on operating a small business. As an on-the-go entrepreneur, I am an extreme believer in the age-old adage that […]

Filed Under: Featured Post, Grow Your Business, Solopreneurs, Technology Tagged With: @Adobe, Productivity, seasonal goals, Technology tools

5 Top Technologies to Use to Streamline Your Sales Process

July 10, 2018 By Melinda Emerson

Guest Article Sales people are miracle workers who can make an entrepreneur’s dream come true. However, sales goals have become harder to achieve even for experienced sales people due to lack of technology support and strategy in the sales process. Top level businesses equip their sales people with technology to boost their performance and close […]

Filed Under: Guest Articles, Technology Tagged With: sales process, streamline sales, technology

7 Smartphone Apps for Busy Small Business Owners

June 26, 2018 By Melinda Emerson Leave a Comment

Guest Article Having your own business and being your own boss is a huge accomplishment. The mere fact that you have opted for a more challenging path to build a business is something to already be proud of. As many of us are running businesses on the go, it’s has become really important to stay […]

Filed Under: Guest Articles, Technology Tagged With: apps for business, smart phones, technology

How to Get Started with a Podcast

June 18, 2018 By Melinda Emerson Leave a Comment

If you are going to start doing a podcast to create content to promote your business, there are a few things that you need to know. Doing a podcast is hard work, so in order to leverage it to drive brand awareness and sales in your business you need a refined topic, a regular schedule, […]

Filed Under: Branding & Marketing, How to Start, Technology Tagged With: getting started with podcast, podcast, podcasting

5 Steps For Setting Up Your WordPress Blog

September 17, 2013 By Melinda Emerson 2 Comments

Guest Article Setting up a WordPress blog is not as difficult as it may seem. In fact, it should take no more than an hour or two to accomplish this task from start to finish. Following is a simple overview of how to create a WordPress blog as well as helpful tips and advice regarding […]

Filed Under: Guest Articles, Social Media, Technology Tagged With: @melanieobar, blog setup, Melanie Obar, wordpress setup

17 Ways to Leverage a Facebook Live Event

March 26, 2018 By Melinda Emerson Leave a Comment

Video marketing is a very effective way to market your business. And Facebook Live is one of the best ways to leverage live video marketing. It gives you a way to create an authentic connection with your target audience and build a following. But do you know what to do after a Facebook Live event […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media, Technology Tagged With: facebook live, social media marketing, video, video marketing

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In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

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