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You are here: Home / Archives for Uncategorized

Are You Selling at the Right Price?

September 30, 2024 By Melinda Emerson Leave a Comment

How to Understand Competition, Cost Structure, and Profitability Pricing a product or service is one of the most crucial decisions that any business owner faces. It determines whether the business will thrive, merely survive, or fail. Many small business owners make the mistake of setting prices based primarily on what competitors are charging. While it’s […]

Filed Under: Become Your Own Boss Tips, Cash Flow & Finance, Grow Your Business, Solopreneurs, Starting A Small Business, Staying Productive, Uncategorized, Women in Business, Your Small Business Tagged With: break-even analysis, business growth, business profitability, competitive pricing, cost structure, cost-plus pricing, dynamic pricing, market demand, premium pricing, pricing mistakes, pricing strategy, profit margin, profitability tips, small business pricing, sustainable pricing, underpricing risks, value-based pricing

Top 5 Concerns for Small Businesses in 2025

September 23, 2024 By Melinda Emerson Leave a Comment

As 2025 approaches quickly, small businesses are facing a dynamic and rapidly evolving landscape forcing you to reconsider or redesign your business model. From technological advancements to economic uncertainties, the challenges that lie ahead are both exciting and daunting. To stay competitive and thrive, we must all be proactive in addressing the following top five […]

Filed Under: Branding & Marketing, Fix Your Business, Grow Your Business, Uncategorized, Your Small Business Tagged With: AI for small business, business growth strategies, business innovation, business leadership, business regulatory compliance, business sustainability, consumer behavior, cybersecurity, digital transformation, economic uncertainty, small business challenges 2025, small business survival, Small business trends 2025, talent retention, technological adoption, young entrepreneurs

SmallBizLadyAcademy.com is Now Open for Business!

September 16, 2024 By Melinda Emerson Leave a Comment

I am thrilled to announce that SmallBizLadyAcademy.com is officially open for business! After months of development, careful planning, and listening to the needs of my loyal women business owner, we’ve launched a platform designed to help you take your business to the next level. Whether you’re just starting out or you’re an experienced business owner […]

Filed Under: Featured SmallBizChat, Fix Your Business, Grow Your Business, Solopreneurs, Uncategorized, Women in Business, Your Small Business Tagged With: affordable business coaching, AI for business growth, automate business tasks, bilingual business resources, business coaching for women, business development for women, business growth strategies, business masterclasses, business mentorship, business training for women, community for women entrepreneurs, entrepreneurial support for women, expert business coaching, female entrepreneurs, how to start a business, Latina entrepreneurs, membership platform for women, online business academy, scaling small business, SmallBizLady Academy, women business owners, women entrepreneurs, Women in Business, women-owned business support

How to Make Yourself and Your Business Googleable: A Guide for Start-Ups and Corporate Refugees

June 10, 2024 By Melinda Emerson Leave a Comment

Being “Googleable” is crucial for business success. Whether you’re a start-up entrepreneur or a corporate executive transitioning to small business ownership, establishing a strong online presence is essential. This guide will provide actionable steps to make yourself and your business easily discoverable on Google.   The Importance of Being Googleable   Visibility and Credibility: When […]

Filed Under: Uncategorized Tagged With: backlinking, branding, business success, content marketing, digital marketing, Googleability, online presence, online reputation management, online reviews, paid advertising, Public Relations, search engine optimization, SEO, social media marketing, website optimization

Are You Keeping Your Business Commitments to Yourself?

April 15, 2024 By Melinda Emerson Leave a Comment

Entrepreneurship is a spiritual journey as much as anything else. It requires making commitments that often extend beyond the promises made to employees, vendors, and clients; it also encompasses the pledges we make to ourselves. These internal commitments are the cornerstone of personal integrity, driving us toward our goals, shaping our work ethic, and ultimately […]

Filed Under: Uncategorized Tagged With: accountability coaching, Brand Building, business coaching, business development, business mentorship, business strategy, business success, Coaching Group, coaching program, digital marketing, empire building, entrepreneur mindset, entrepreneurship, online coaching, SEO optimization, side hustle, small business growth, success strategies

Strategies to Improve Your Closing Rate as a Small Business

March 25, 2024 By Melinda Emerson Leave a Comment

Mastering the art of sales is essential for driving growth and success. One key metric that directly impacts your bottom line is your sales closing rate—the percentage of leads or prospects that ultimately convert into paying customers. Improving your sales closing rate not only increases revenue but also maximizes the return on your sales efforts. […]

Filed Under: Cash Flow & Finance, Customer Service, Fix Your Business, Grow Your Business, Uncategorized, Your Small Business Tagged With: business development, business growth, buying intent, closing rate, customer acquisition, customer engagement, customer relationship, growth, lead qualification, lead scoring, marketing, sales, sales process, sales strategy, sales success, sales tips, sales training, small business, strategy

Why All Successful Small Business Owners Have a Coach

March 4, 2024 By Melinda Emerson Leave a Comment

Small business owners face a multitude of challenges on their journey to success. From navigating challenges with the economy and gas prices to managing day-to-day operations, the path to building a thriving business can be daunting. However, one common thread unites many successful entrepreneurs: the presence of a business coach. While some may view coaching […]

Filed Under: Fix Your Business, Grow Your Business, Uncategorized Tagged With: accountability, Brand Building, business coach, business development, business growth, Business Mentoring, business success, Coaching Group, Coaching Programs, Entrepreneurial Guidance, entrepreneurial journey, entrepreneurship, goal setting, Leadership Coaching, Master Your Craft, Podcast Guest, Podcasting Tips, Small Business Coaching, small business owners, small business tips

Mastering the Art of Being An Amazing Podcast Guest: A Comprehensive Guide

February 26, 2024 By Melinda Emerson Leave a Comment

Podcasts have emerged as a powerful platform for becoming a brand in demand. By sharing knowledge, insights, and stories with a global audience, you can position yourself as a national brand. As a guest on a podcast, you have the opportunity to showcase your expertise, connect with new audiences, and amplify your personal brand. However, […]

Filed Under: Branding & Marketing, Grow Your Business, Uncategorized Tagged With: guest appearances, podcast appearances, podcast branding, podcast content repurposing, podcast directories, podcast engagement, podcast guests, podcast metrics tracking, podcast outreach, podcast pitching, podcast platforms, podcast promotions, podcast research, podcasting, podcasts, social media networking, virtual assistant

30 Effective Strategies to Help Your Small Business Drive Leads

February 5, 2024 By Melinda Emerson Leave a Comment

When it comes to running a small business, finding new leads is always a challenge. Whether you’re a startup or an established business, the key to sustained growth lies in continually expanding and maintaining your customer base. Let’s explore 30 effective strategies to help your small business attract and engage with fresh leads. Define Your […]

Filed Under: Branding & Marketing, Grow Your Business, Uncategorized, Your Small Business Tagged With: Ask for Referrals Directly, Build a Loyalty Program, Build Personal Connections, content marketing, Create a Google My Business Profile, Create a Referral Culture, Create a Referral Program, customer feedback, Define Your Niche Target Audience, Educate Customers on Your Referral Program, email marketing, Highlight Referral Success Stories, Host Customer Appreciation Events, Host Webinars and Live Events, Leverage Follow-Up Communication, leverage social media, Local SEO Analytics, Location-Based Landing Pages, Network Within the Community, Networking Events, Offer Free Strategy Session, optimize your website, Partnerships and Collaborations, Provide Excellent Customer Service, Run Contests and Giveaways, Utilize Chatbots, Utilize Local SEO, Utilize Online Directories, Utilize Retargeting Ads, Utilizing SEO (Search Engine Optimization) strategies

New Year, New Focus: Elevating Holistic Well-being for Employees This Year

January 29, 2024 By Melinda Emerson Leave a Comment

  Sponsored by MetLife. Early-2024 is the perfect time to outline goals for the year ahead. As business owners, many of us will have professional goals that are unique to our companies, such as growing our revenues, attracting and retaining talent, training and developing, and supporting employees with their mental health and overall well-being.  New […]

Filed Under: Featured Post, Fix Your Business, Grow Your Business, Guest Articles, Human Resources, Leadership, Teams, Uncategorized, Your Small Business Tagged With: Benefits Planning, Business Adaptation, business goals, Business Objectives, business strategy, Early-2024, Employee Benefits, employee engagement, Employee Recruitment, employee retention, Employee Satisfaction, Employee Well-being, Financial Security, Financial Wellness, health insurance, Mental Health Support, metlife, New Year's Resolutions, Paid Leave, Professional Development, Small Business Benefits, small business challenges, small business resources, Small Business Trends, talent management, talent retention, Workplace Wellness

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Latest #SmallBizChat

How to Build a Lead Generation and Nurture Process That Converts

Most businesses don’t actually have a sales problem—they have a nurturing problem. While many entrepreneurs are actively collecting leads, running ads, and growing their email lists, those leads often fail to turn into paying customers. Why? Because there’s no follow-up strategy. Leads go cold. Opportunities get missed. And the business ends up stuck in a […]

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