Being “Googleable” is crucial for business success. Whether you’re a start-up entrepreneur or a corporate executive transitioning to small business ownership, establishing a strong online presence is essential. This guide will provide actionable steps to make yourself and your business easily discoverable on Google. The Importance of Being Googleable Visibility and Credibility: When […]
Are You Keeping Your Business Commitments to Yourself?
Entrepreneurship is a spiritual journey as much as anything else. It requires making commitments that often extend beyond the promises made to employees, vendors, and clients; it also encompasses the pledges we make to ourselves. These internal commitments are the cornerstone of personal integrity, driving us toward our goals, shaping our work ethic, and ultimately […]
Strategies to Improve Your Closing Rate as a Small Business
Mastering the art of sales is essential for driving growth and success. One key metric that directly impacts your bottom line is your sales closing rate—the percentage of leads or prospects that ultimately convert into paying customers. Improving your sales closing rate not only increases revenue but also maximizes the return on your sales efforts. […]
Why All Successful Small Business Owners Have a Coach
Small business owners face a multitude of challenges on their journey to success. From navigating challenges with the economy and gas prices to managing day-to-day operations, the path to building a thriving business can be daunting. However, one common thread unites many successful entrepreneurs: the presence of a business coach. While some may view coaching […]
Mastering the Art of Being An Amazing Podcast Guest: A Comprehensive Guide
Podcasts have emerged as a powerful platform for becoming a brand in demand. By sharing knowledge, insights, and stories with a global audience, you can position yourself as a national brand. As a guest on a podcast, you have the opportunity to showcase your expertise, connect with new audiences, and amplify your personal brand. However, […]
30 Effective Strategies to Help Your Small Business Drive Leads
When it comes to running a small business, finding new leads is always a challenge. Whether you’re a startup or an established business, the key to sustained growth lies in continually expanding and maintaining your customer base. Let’s explore 30 effective strategies to help your small business attract and engage with fresh leads. Define Your […]
New Year, New Focus: Elevating Holistic Well-being for Employees This Year
Sponsored by MetLife. Early-2024 is the perfect time to outline goals for the year ahead. As business owners, many of us will have professional goals that are unique to our companies, such as growing our revenues, attracting and retaining talent, training and developing, and supporting employees with their mental health and overall well-being. New […]
Aligning Talent Expectations with Employer Needs: Benefits in Focus
Sponsored by MetLife. As we kick off 2024, you are likely spending time thinking about your company’s objectives and plans for the year ahead. What’s top of mind for you and your team? Q1 serves as a strategic time to engage with your employees and proactively understand what’s changed over the past year. […]
20 Ways to Prepare Your Small Business for 2024
Amidst the hustle of your busy holiday season and the drive to conclude 2023 on a high note, it’s crucial to turn your attention to planning for the upcoming year. The arrival of 2024 is imminent, and the strategic groundwork you lay now will pave the way for your small business’s success in the new […]
7 Ways in Which an Influencer can Increase Your Brand Awareness
What is Brand Awareness? Brand awareness is the degree of familiarity that your brand enjoys among your target audience. Let’s say your brand is associated with e-commerce. When your target audience wants to buy something online, would your brand be at the top of their mind? If yes, then your efforts to grow your brand […]