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The SmallBizChat Podcast: Great Marketing Makes Sales Unnecessary with Melinda Emerson

February 1, 2024 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson introduces the 2024 mantra, GMMSU, and explains its significance. She dives deeper into the role of multichannel funnels in marketing and the sales process. Melinda also discusses the importance of a unique value proposition and lead generation. “Great marketing makes sales unnecessary.” – Melinda Emerson   Listen to the podcast […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: build sales, entrepreneur, growing your business, marketing, small business owner

The SmallBizChat Podcast: Reflections on My 25th Year in Business with Melinda Emerson

March 7, 2024 By Melinda Emerson Leave a Comment

  In this episode, Melinda Emerson discusses the operations of SmallBizLady Enterprises, the importance of diversifying revenue streams, and effective time management. She highlights the role of books and continuous learning in business growth, the significance of relationship building, and tips for creating a powerful email list.   Listen to the podcast below:   This […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: Branding Strategies, build sales, business growth, email marketing, entrepreneur, entrepreneurship, growing your business, marketing, Professional Development, relationship building, revenue streams, small business advice, small business owner, Spiritual Guidance, Time management

Strategies to Grow Your Subscriber List for a Newsletter or Blog

April 1, 2024 By Melinda Emerson Leave a Comment

Growing your subscriber list for a small business newsletter or blog is vital for expanding your reach, increasing engagement, and driving conversions. Building a robust subscriber base allows you to connect with your target audience, nurture relationships, and effectively promote your products or services. In this post, we’ll explore proven strategies for growing your subscriber […]

Filed Under: Fix Your Business, Grow Your Business, Technology, Your Small Business Tagged With: audience, Benchmarking, blog, content creation, contests, conversions, email segmentation, engagement, giveaways, growth strategies, incentives, list health, list hygiene, marketing, newsletter, paid advertising, pop-up forms, pruning, referrals, segmentation, SEO optimization, small business, social media promotion, strategy optimization, subscriber list, subscription forms

Strategies to Improve Your Closing Rate as a Small Business

March 25, 2024 By Melinda Emerson Leave a Comment

Mastering the art of sales is essential for driving growth and success. One key metric that directly impacts your bottom line is your sales closing rate—the percentage of leads or prospects that ultimately convert into paying customers. Improving your sales closing rate not only increases revenue but also maximizes the return on your sales efforts. […]

Filed Under: Cash Flow & Finance, Customer Service, Fix Your Business, Grow Your Business, Uncategorized, Your Small Business Tagged With: business development, business growth, buying intent, closing rate, customer acquisition, customer engagement, customer relationship, growth, lead qualification, lead scoring, marketing, sales, sales process, sales strategy, sales success, sales tips, sales training, small business, strategy

18 Ways to Go From Running Small Business to Building a Brand

March 18, 2024 By Melinda Emerson Leave a Comment

Many small businesses become successful at selling stuff but can’t seem to take it to the next level. Why? They have yet to build a brand. Building a brand is what all small business owners need to strive for to get noticed, gain recognition, repeat business, and enjoy the next level of success. Merely selling […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: brand advocacy, Brand Awareness, Brand Building, brand extension, brand identity, brand loyalty, brand management, brand partnerships, branding strategy, business growth, customer experience, digital marketing, entrepreneurship, market positioning, marketing, product development, small business

The SmallBizChat Podcast: Building an Inclusive, Authentic Brand with Robyn Streisand

October 5, 2023 By Melinda Emerson Leave a Comment

Building an Inclusive, Authentic Brand with Robyn Streisand 1200 x 1200

Robyn Streisand founded The Mixx and Titanium with diversity in mind. A trailblazer in the LGBTQ+ community, she has made it her mission to make marketing and advertising more inclusive. As the recipient of AdAge’s “Women to Watch” and the OUT100, Robyn is recognized as a gifted connector of people, a strategic problem-solver, and a […]

Filed Under: The SmallBizChat Podcast Tagged With: advertising, authentic brand, marketing, onboarding clients, story telling

The SmallBizChat Podcast: Hit It & Quit It with David Newman, Romina Brown, Kristie Jones

September 7, 2023 By Melinda Emerson Leave a Comment

Hit It & Quit It with David Newman, Romina Brown, Kristie Jones social image

David Newman is the best-selling author of Do It! Marking and his latest book, Do It! Selling. He’s also the founder of the Do It! MBA mentoring program and host of The Selling Show, a top-rated business podcast with over 300 episodes. David helps professional service sellers land better clients, bigger deals, and higher fees. […]

Filed Under: The SmallBizChat Podcast Tagged With: business tools, customer success, marketing, mentoring, sales

The SmallBizChat Podcast: Do It! Selling with David Newman

August 17, 2023 By Melinda Emerson Leave a Comment

Do It! Selling with David Newman featured image

David Newman is the best-selling author of Do It! Marketing and his latest book, Do It! Selling. He’s also the founder of the Do It! MBA mentoring program and host of The Selling Show, a top-rated business podcast with over 300 episodes. David helps professional service sellers land better clients, bigger deals, and higher fees. […]

Filed Under: The SmallBizChat Podcast Tagged With: boosting your sales, marketing, referral, sales, selling

The SmallBizChat Podcast: Hit It & Quit It with Melina Palmer, Christy Ford & Tracey L. Gordon

April 27, 2023 By Melinda Emerson Leave a Comment

Hit It & Quit It with Melina Palmer, Christy Ford & Tracey L. Gordon Featured Image

  Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes worldwide. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics to many universities […]

Filed Under: The SmallBizChat Podcast Tagged With: behavioral economics, local business, making a will, marketing, small business tips

The SmallBizChat Podcast: Hit It & Quit It with Brian Johnson, Christine Noh & Jy Maze

March 30, 2023 By Melinda Emerson Leave a Comment

Hit It & Quit It with Brian Johnson, Christine Noh & Jy Maze social image

  Brian Johnson is the CEO of Main & Johnson, a business consulting and coaching company based in Charlotte, NC, aimed at seeing small and medium-sized businesses thrive, not just survive. Main & Johnson partners with business owners to bridge the gap between what success they had and the success they seek. Brian and his […]

Filed Under: The SmallBizChat Podcast Tagged With: ecommerce, marketing, small business logistics, small business owners, small business tips

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter

In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

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