Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady. This week, we are taking on the question: How do I get started with social media? Here’s the answer: If you want to start using social media as a lead generator for your small business here’s 4 steps […]
Problem-Solving Through Challenges in Your Small Business
While entrepreneurs are certain to face challenges from clients, one of the keys to being successful in business is the ability to face problems fearlessly. The three most common problems in business are managing deadlines, managing expectations, and dealing with a changing marketplace. Below, I’ll share with you some of the most common obstacles facing […]
When It’s Gut Check Time in Your Small Business
From time-to-time things may not go the way you need them to in your small business. When that happens, you need to take a deep breath and figure out what you are going to do. You can always seek the advice of mentors, but ultimately you need to do a gut check with yourself. […]
10 Things to Grow Your Business This Summer
Summer is here! Now that the kids are out of school, you might be thinking about how to reduce your work schedule, but that’s the worst thing you could do. It’s time to turn up the heat in your business. Third and fourth quarters are critical times in business. You may have customers who are […]
Five Reasons Your Company Should Have a Platform
These days, you can’t go five minutes without hearing someone talk about platforms. The term is almost a buzzword. As I explain in The Age of the Platform, a platform is merely a structure made up of “planks,” or integrated features. For instance, Google in 1998 wasn’t a platform; it was a really neat search engine. By adding planks […]
Are You Doing Your #1 Job as an Entrepreneur
Your skills as an entrepreneur can make the difference between a booming enterprise and closing your doors far too soon. Your #1 job as a small business owner is to sell. Your job is to motivate, inspire and convince customers, potential investors, and often family that your business idea is worthwhile. It typically requires passion […]
Managing The Stress In Your Small Business
When you put out your shingle that says open for business, you immediately take on 10-14 jobs all at once. Even the best multi-tasker, can become a spaghetti brain at times, especially when everything happens all at once. How you handling stress is a key ingredient in your long-term success in business. Here is a […]
3 Words to Remove From Your Business Strategy
It’s exhilarating to start a business. You’ve dreamed about how you’ll help others and look forward to being your own boss. You’re excited to sell the product or service you’ve been so diligently perfecting. People are starting to ask you when you plan to open your doors. The hype is intoxicating. But there are times […]
5 Ways Your Business Can Use Old Customers to Generate New Sales
Are you using your old customers to generate new sales? If not, then odds are you’re losing out on a tremendous amount of revenue. There are simple techniques to engage your customers to become an unpaid sales force. Here are 5 key ways to engage your old customers and generate additional sales in no time! […]
10 Ways Your Business Can Attract Corporate Sponsors
Getting funding from corporations may be a great opportunity for your small business, but you can damage your brand if you do not go about it the right way. You want to develop a prospect list of warm leads, prepare a strong proposal, and approach a sponsor, ultimately persuading them to support your cause or […]
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