It can be tricky to hire family members in your small business. It can be both rewarding and challenging. Hiring family members can bring a sense of trust, loyalty, and shared vision to your business, fostering a tight-knit team environment. However, it also comes with its own set of potential pitfalls. In this blog post, […]
Can You Turn a Side Hustle into an Empire?
The concept of the side hustle has gained significant traction in the last few years. No one is confined to the traditional nine-to-five grind these days. Especially since 2020, people have been increasingly developing side hustles to supplement their income, pursue their passions, and, yes, even build empires. I’m asked the question often, “Can a […]
Celebrate National Small Business Week 2024
Join me and the Small Business Administration for National Small Business Week from April 28 – May 4, 2024. This is our nation’s celebration of the 33.5 million small businesses across the country. Small businesses are the backbone of our economy, and this is our week to shine as entrepreneurs, employers, and innovative startups. The last […]
Strategies to Grow Your Subscriber List for a Newsletter or Blog
Growing your subscriber list for a small business newsletter or blog is vital for expanding your reach, increasing engagement, and driving conversions. Building a robust subscriber base allows you to connect with your target audience, nurture relationships, and effectively promote your products or services. In this post, we’ll explore proven strategies for growing your subscriber […]
Strategies to Improve Your Closing Rate as a Small Business
Mastering the art of sales is essential for driving growth and success. One key metric that directly impacts your bottom line is your sales closing rate—the percentage of leads or prospects that ultimately convert into paying customers. Improving your sales closing rate not only increases revenue but also maximizes the return on your sales efforts. […]
18 Ways to Go From Running Small Business to Building a Brand
Many small businesses become successful at selling stuff but can’t seem to take it to the next level. Why? They have yet to build a brand. Building a brand is what all small business owners need to strive for to get noticed, gain recognition, repeat business, and enjoy the next level of success. Merely selling […]
Why You Need a Brand Refresh
When was the last time you evaluated your brand? For small business owners who need to stay relevant, competitive, and engaging, it is paramount to refine your brand and messaging as your business transforms. One of the most powerful tools at your disposal is your brand. As time progresses, the effectiveness and resonance of your […]
Empowering Small Businesses: Cultivating a Culture of Data-Driven Decision-Making
In an era where information is king, small businesses face a pivotal challenge: how to transform raw data into actionable insights that drive strategic decision-making. Establishing a culture of data-driven decision-making is not merely an option; it is a necessity for thriving in the competitive landscape. Let’s explore the key steps and benefits of fostering […]
10 Bible Verses Every Small Business Owner Needs for 2024
Are you walking in your purpose in 2024? This past Summer, I got a message from God three times that I was playing too small. He asked me to create a goal so big for myself that only he and he only could make it happen for me. For weeks, I sat with it, trying […]
The SmallBizChat Podcast: Navigating Rejection with Melinda Emerson
Today, Melinda talks about something that is not really fun in business, but it’s something that we all need to learn how to deal with a little bit better – navigating rejection in business. Rejection is an inevitable part of the business world, particularly in sales. Dealing with rejection effectively is crucial for maintaining motivation, […]
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