When was the last time you evaluated your brand? For small business owners who need to stay relevant, competitive, and engaging, it is paramount to refine your brand and messaging as your business transforms. One of the most powerful tools at your disposal is your brand. As time progresses, the effectiveness and resonance of your […]
Empowering Small Businesses: Cultivating a Culture of Data-Driven Decision-Making
In an era where information is king, small businesses face a pivotal challenge: how to transform raw data into actionable insights that drive strategic decision-making. Establishing a culture of data-driven decision-making is not merely an option; it is a necessity for thriving in the competitive landscape. Let’s explore the key steps and benefits of fostering […]
10 Bible Verses Every Small Business Owner Needs for 2024
Are you walking in your purpose in 2024? This past Summer, I got a message from God three times that I was playing too small. He asked me to create a goal so big for myself that only he and he only could make it happen for me. For weeks, I sat with it, trying […]
The SmallBizChat Podcast: Navigating Rejection with Melinda Emerson
Today, Melinda talks about something that is not really fun in business, but it’s something that we all need to learn how to deal with a little bit better – navigating rejection in business. Rejection is an inevitable part of the business world, particularly in sales. Dealing with rejection effectively is crucial for maintaining motivation, […]
How to Get Corporate Sponsorships
Do you ever daydream about partnering with big brands? It’s not just a dream. Corporate sponsorships aren’t just for big players; small businesses can get in on the action, too. Today, I’m going to explain how to make it happen. This guide will share how corporate sponsorships work and how you can snag one for […]
The SmallBizChat Podcast: 200th Episode: Weathering the Storm with Melinda Emerson
For the 200th Episode of the SmallBizChat, I wanted to discuss weathering the storms of life and business. It is after the rain that the flowers grow and prosper. The same is true for your business. Today we discuss how to weather those storms and become stronger in the aftermath. Listen in for an […]
The SmallBizChat Podcast: Franchising Forward with Your Small Business with Christy Ford
Christy Ford is the co-founder of The Scout Guide. She started her career as a photographer and later moved to Charlottesville, opening a Georgian antique and home store with her mother. As the business grew, Christy realized there was a lack of successful advertising opportunities for local small businesses. She was driven to find a […]
The Right Way To Make Sales Calls For Your Small Business
I have recently been exposed to too many instances of sales calls that are inappropriate and ineffective to actually make a sale. Social media networks such as LinkedIn, Twitter and Facebook are great for making the initial connection, but if you do not take the time to interact and actually build a relationship with your […]
The SmallBizChat Podcast: Growing Your Business in Uncertain Times with Brian Johnson
Brian Johnson is the CEO of Main & Johnson, a business consulting and coaching company based in Charlotte, NC, aimed at seeing small and medium-sized businesses thrive, not just survive. Main & Johnson partners with business owners to bridge the gap between what success they had and the success they seek. Brian and his team […]
The SmallBizChat Podcast: Confessions of a Small Business Owner: 3 Times I Almost Failed
Today, Melinda shares with us the reality of running her business – including times when she didn’t think she would make it through. People see pictures of her online, on TV, and in webinars, and they think everything’s rainbows with the phone ringing off the hook. That’s true now, but that was not always true. […]
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