One of the topics I regularly speak about as I tour the country helping small business owners is how to build a social media brand. I am often inspired by questions I’m asked to write blog posts to further answer business questions. In this case, I realized that I have already written many articles on […]
Social Media Customer Service: Don’t Fake It
In recent years, social media has effectively taken everything that we know about customer service, and turned it upside-down. Online, there is no place for your company to hide. If you leave your customers unsatisfied, you are pretty much guaranteed to see a rant or rave about it on a social media network somewhere. Consumers […]
Ask SmallBizLady: Is Social Media Really Worth Pursuing?
Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady. This week, we are taking on the question: Is Social Media Really Worth Pursuing? Here’s the answer: Yes, and here’s what you need to have in place to make social media work well for your business. 1. […]
Ask @SmallBizLady: How do I get started with social media?
Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady. This week, we are taking on the question: How do I get started with social media? Here’s the answer: If you want to start using social media as a lead generator for your small business here’s 4 steps […]
Blogging, & Handling Corporate Inquires & Monetizing your Online Brand.
Check out this quick video from the Black Enterprise Entrepreneurs Conference. Fellow blogger Jewel Figueras of http://www.JewelsFabLife.com was interviewed by LaShanda Henry creator of SistaSense blogs for entrepreneurs and the Black Business Women Online Social Network. http://www.sistasense.tv/smallbizlady-and-jewelsfablife-talk-blogging-and-working-with-brands-part1/ We discussed blogging, handling corporate inquires and monetizing your online brand. Enjoy! I’m always here as a resource. […]
4 Things All Entrepreneurs Should Do On LinkedIn
LinkedIn is important! 75% of all professionals in the US have a LinkedIn profile, which means if you want to do business you must have one too. LinkedIn is powerful tool that you can use to promote yourself if you are an individual consultant or a company with 2 or more employees. Here are […]
Are you Google-able?
If you’re ready for a midcareer makeover, you can get new clothes and a new haircut. But even more important, you must make yourself what I call “Google-able.” That means you need to create a smart social media footprint. By day I work as a small-business coach, and I keep coming across amazing professionals with […]
How to Make the Most of Social Media Marketing
Leveraging the power of social media to market your brand in the Web 2.0 world is imperative to remaining viable as a business owner. Having social media profiles on Facebook, Twitter, and LinkedIn aren’t enough to take advantage of the marketing opportunities that new media environment has created. You need to adopt a comprehensive strategy […]
Ask @SmallBizLady: How do I follow-up after a business conference?
Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady. This week, I took a question live from the New York Times Small Business Summit. Here’s the question: How do I make a plan to follow-up after a business conference? Here’s the answer: http://www.youtube.com/watch?v=Z3rKLFEkF_I Immediately reach out […]
How to Get Started on Twitter
Using Twitter is a great way to start building your online brand. If you can send a text message, you can tweet. You can only communicate using 140 characters on Twitter, but if you want people to Retweet (RT) or share your content, you should cut your tweets down to 125 characters. Here a few […]
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