By now, hopefully, everyone knows that links are not bad things—if they are the right links. Done right, links can get you more visibility and build a healthy link profile. If you have a local business, you can take advantage of some unique ways to get the links that can ultimately help you. Links specifically […]
7 Ways to Promote Your Small Business Using Video
There’s no denying the power of video when it comes to marketing your business. After all, people can consume videos while they’re working, walking, or commuting, and many people prefer to get information this way over reading a blog post. If you’re not yet using video to promote your small business, I encourage you […]
Best of Melinda Emerson™’s #SmallBizChat Interviews in 2009
My interview with Sherri Garrity on how to quit a job to start a business: Sherri is the founder of Corporate Fugitive. Her company provides business coaching to aspiring entrepreneurs and business owners who want to go from overwhelmed to extraordinary. In 2007, she walked away from a successful marketing career to start her own […]
How To Select The Right Social Media Platform For Your Target Market
Guest Article A myriad of social media platforms exist on the internet nowadays, each appealing to a slightly different demographic and range of interests. Effectively leveraging the relevant platforms can be a huge boon to any business, but there is a careful balance to be struck between effective social media use and spreading yourself too […]
Engage Your Customers on Twitter in Just 30 Minutes a Day
Social media has revolutionized the face of customer engagement because of how easy it is for people to connect with one another. Nonetheless as an entrepreneur, your time is extremely valuable and you want to get the most out of your social media efforts. I believe you should focus on one social media account to […]
10 Ways to Get Your Blog to Shine
This is the last post of a three part series on blogging for business. We started out with how to get started blogging. Then we tackled the strategy for setting up your blog as your only website or having two separate websites. Now we are finally talking about what to do to get your blog […]
Resources to Use Twitter to Grow Your Small Business
I regularly get emails and direct messages asking me if I tweet myself or if use a team of people help me maintain my Twitter accounts. I have two @smallbizlady and @smallbizchat. Well, the answer is that I do it myself, and here’s some of the tools that I use to manage my online brand […]
How to Become A Wealthy Freelancer
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Pete Savage Co-Author The Wealthy Freelancer:12 Secrets to a Great Income and an Enviable Lifestyle (Penguin)., and co-founder of the popular website […]
#SmallBizChat Celebrates 1 Year of Ending Small Business Failure
This week marks the one-year anniversary of #SmallBizChat. For the past year, every Wednesday at 8pm ET, I have had a standing appointment on Twitter with small business owners — to answer their small business questions. The focus of #Smallbizchat is to end small business failure by helping business owners with issues and challenges as […]
The Perfect PR Pitch For Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed. on Twitter from 8-9pm ET. This is excerpted from my recent interview with @PRSarahEvans. Sarah is a public relations and new media strategist at @SevansStrategy. Sarah has worked extensively in the non-for-profit, higher education and […]
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