Pricing is one of those things that can make or break your small business. Set it too high, and you’ll scare customers away; too low, and you’re leaving money on the table. Chances are you put considerable thought into your pricing when you started your small business. But pricing isn’t a set-it-and-forget-it task. What worked […]
The SmallBizChat Podcast: Building an Inclusive, Authentic Brand with Robyn Streisand
Robyn Streisand founded The Mixx and Titanium with diversity in mind. A trailblazer in the LGBTQ+ community, she has made it her mission to make marketing and advertising more inclusive. As the recipient of AdAge’s “Women to Watch” and the OUT100, Robyn is recognized as a gifted connector of people, a strategic problem-solver, and a […]
How to Write a Marketing Plan in 7 Simple Steps
Jumping into the world of small business? Kudos to you! It’s a thrilling ride, but you need a game plan to make the journey smoother. If you’re wondering how to write a marketing plan, you came to the right place. This guide will break down how to write a marketing plan in seven easy-to-follow steps. […]
The SmallBizChat Podcast: How AI is Changing Branding & Marketing with Chris Carr
In 2001, Chris Carr launched a start-up in his spare time – a marketing company called Farotech. What started primarily as a web design firm quickly grew into a comprehensive digital marketing agency specializing in helping clients in the healthcare, orthopedics, manufacturing, SaaS, and cybersecurity fields see explosive growth through a proven marketing system. Since […]
You Want to Be Your Own Boss but Don’t Know What to Do Next?
The allure of becoming your own boss has always been strong. The idea of controlling your destiny, setting your own schedule, and reaping the financial rewards of your hard work can be incredibly appealing. However, taking the leap from being an employee to becoming an entrepreneur can be daunting, especially when you’re unsure where to […]
September 2023 #SmallBizChat: How to Grow Revenue With Your Website and Manage the Content Beast
#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]
The SmallBizChat Podcast: Strategy to Reach Your True North with Jimmy Newson
As a business and growth strategy consultant, Jimmy Newson has worked with organizations of all sizes, but his specialty is working with small businesses and entrepreneurs. He founded Moving Forward Small Business, a membership-based organization that helps companies grow and achieve their goals through practical and actionable advice. Additionally, Jimmy has strategic partnerships with private, […]
How to Get Corporate Sponsorships
Do you ever daydream about partnering with big brands? It’s not just a dream. Corporate sponsorships aren’t just for big players; small businesses can get in on the action, too. Today, I’m going to explain how to make it happen. This guide will share how corporate sponsorships work and how you can snag one for […]
The SmallBizChat Podcast: Navigating Rejection with Melinda Emerson
Today, Melinda talks about something that is not really fun in business, but it’s something that we all need to learn how to deal with a little bit better – navigating rejection in business. Rejection is an inevitable part of the business world, particularly in sales. Dealing with rejection effectively is crucial for maintaining motivation, […]
How to Use a Book to Promote Your Brand
While digital marketing strategies dominate the advertising world, there is still something powerful about using traditional methods to promote your brand. One such method is writing a book. Publishing a book can establish your brand’s authority, showcase your expertise, and help you reach a wider audience. In this post, I’ll share ideas on how you […]
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