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ENDING SMALL BUSINESS FAILURE

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Small Business Sales and Marketing Secrets from the Pros

April 18, 2019 By Melinda Emerson Leave a Comment

April 17, 2019 FB Live - Small Business Sales and Marketing Secrets from the Pros

This week on #Smallbizchat LIVE, our show featured three guests: Online Marketing Secrets with Neil Patel @neilpatel, How to Use a Book to Promote Your Business with Stephanie Chandler, @Steph__Chandler, and How to Drive Retail Sales with Romina Brown, @ssiconsults.  I pulled three of the best questions from each of them to share with you. […]

Filed Under: Branding & Marketing, SmallBizChat Live+ Tagged With: marketing, marketing secrets, online marketing, promoting your business, retail, retail sales, sales, sales secrets, writing a book

3 Things to Consider When Taking Over Your Family Business

April 16, 2019 By Melinda Emerson Leave a Comment

Taking Over Your Family Business

There is no smooth path to becoming a CEO, much less taking over and transforming a longstanding family business to compete in the 21st century. As I took the reins of my second-generation multimillion-dollar business from my mother and father, and partnered with my brother, I realized the importance of striking a balance between my […]

Filed Under: Guest Articles, Your Small Business Tagged With: family business, small business, small family business, Taking Over Your Family Business

Use an Ecommerce Website Builder with Your Facebook Store

April 15, 2019 By Melinda Emerson Leave a Comment

ecommerce website builder

In my last post, I made a case for selling your products through your own Facebook store (“How to Sell on Facebook Free: Set Up Your Own Shop”). It’s fast, it’s easy, it’s free and gives you access to one of the world’s biggest marketplaces. All these things still hold true. However, if you want […]

Filed Under: Grow Your Business, Social Media, Your Small Business Tagged With: ecommerce, ecommerce website, facebook, facebook selling, sales, social media, social media marketing, website builder

How to Successfully Scale Your Business

April 11, 2019 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Leslie Hassler. Leslie Hassler is a dynamic author, speaker, and business strategist guiding women-owned, service-based businesses into more profits, cash flow, and […]

Filed Under: Cash Flow & Finance, Grow Your Business, SmallBizChat Tagged With: cash flow, cash flow in my business, growing and scaling your business, growth, scale, scale your business, scaling, scaling your business, small business owners

How to Get Testimonials From (Almost) All Your Clients

April 9, 2019 By Melinda Emerson Leave a Comment

how to get testimonials

Testimonials are the lifeblood of a small business. In fact, 86 percent of consumers read reviews for a local business, and 57 percent of consumers will only use a business if it has 4+ stars. When I first started out as a mortgage broker, I thought that if I was patient and delivered exceptional customer […]

Filed Under: Customer Service, Guest Articles Tagged With: client testimonials, customer reviews, feedback, How to Get Testimonials, how to request for a testimonial, reviews, testimonials

How to Sell on Facebook Free: Set Up Your Own Shop

April 8, 2019 By Melinda Emerson Leave a Comment

sell on Facebook

You’d be interested if someone offered you a free store to sell your products, right? Especially if it’s in an area with a huge number of passersby, many of them good potential targets for what you have to offer. This, in effect, is the reason you should sell on Facebook by setting up your own […]

Filed Under: Grow Your Business, Social Media, Your Small Business Tagged With: ecommerce, facebook, Facebook business, facebook marketplace, Sell on Facebook, Selling on Facebook, small business

How to Be a Successful Mompreneur in Business

April 4, 2019 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Ronda Jackson, @designsby_decor. Ronda Jackson, Founder and Chief Workplace Stylist of Decor Interior Design, Inc., is a true American success […]

Filed Under: Mompreneurs, SmallBizChat Tagged With: balancing business and family, family, growing a business, kids, lady boss, mom, Mompreneur, small business success, work-life balance

5 Ways to Make Your Next Exit Interview Count

April 2, 2019 By Melinda Emerson Leave a Comment

exit interview

Your employee just quit, but you don’t know why. Sure, you have the public reason; the one he firsts tell you and the rest of the team. But you’re quite certain there’s more to the story. So how can you discover the truth? Answer: give him an exit interview. What Is an Exit Interview? An […]

Filed Under: Guest Articles, Leadership, Your Small Business Tagged With: departing employee, employees, Exit Interview, How to Conduct an Exit Interview, hr exit interviews, hr interview tips

Who’s on #Smallbizchat April 2019

April 1, 2019 By Melinda Emerson Leave a Comment

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.  Please join us live on Twitter every Wednesday from 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Grow Your Business, Leadership, Q & A Interview, SmallBizChat, Social Media, Solopreneurs, Teams Tagged With: building a lifestyle business, business finance, business numbers, protecting your small business, sales techniques, selling unique items, small business fraud, SmallBizChat, smallbizlady, social media, social media platforms

Advertise Your Business on Facebook: Boost Revenue and Reach

April 1, 2019 By Melinda Emerson Leave a Comment

advertise your business on Facebook

If you are a small business that sells products online, then hopefully you’ve already discovered the power of using Facebook Ads to boost your small business revenue and reach. If you haven’t yet explored advertising on the massive social platform, which offers a two-billion-person market opportunity, then I urge you to read on so you […]

Filed Under: Social Media, Your Small Business Tagged With: advertising, facebook, Facebook ads, small business, small business marketing, Types of Facebook Ads

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