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You are here: Home / Archives for Branding & Marketing

How to Find the Perfect Business Idea

April 8, 2024 By Melinda Emerson Leave a Comment

Embarking on the path of entrepreneurship is not merely about having the drive and passion; it’s also about channeling that energy into the right business opportunity. Once you’ve scrutinized your abilities, identified your strengths, and visualized your entrepreneurial future. Now, you must determine What kind of business you should start. Answering this requires introspection, strategic […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Business Inspiration, Fix Your Business, Grow Your Business, How to Start, Starting A Small Business, Women in Business, Your Small Business Tagged With: business models, entrepreneurial aspirations, entrepreneurship, financial preparedness, guidance, industry experience, lifestyle aspirations, monetization, passions, remote work, routines, self-analysis, self-discipline, self-motivation, skills, support

18 Ways to Go From Running Small Business to Building a Brand

March 18, 2024 By Melinda Emerson Leave a Comment

Many small businesses become successful at selling stuff but can’t seem to take it to the next level. Why? They have yet to build a brand. Building a brand is what all small business owners need to strive for to get noticed, gain recognition, repeat business, and enjoy the next level of success. Merely selling […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: brand advocacy, Brand Awareness, Brand Building, brand extension, brand identity, brand loyalty, brand management, brand partnerships, branding strategy, business growth, customer experience, digital marketing, entrepreneurship, market positioning, marketing, product development, small business

Mastering the Art of Being An Amazing Podcast Guest: A Comprehensive Guide

February 26, 2024 By Melinda Emerson Leave a Comment

Podcasts have emerged as a powerful platform for becoming a brand in demand. By sharing knowledge, insights, and stories with a global audience, you can position yourself as a national brand. As a guest on a podcast, you have the opportunity to showcase your expertise, connect with new audiences, and amplify your personal brand. However, […]

Filed Under: Branding & Marketing, Grow Your Business, Uncategorized Tagged With: guest appearances, podcast appearances, podcast branding, podcast content repurposing, podcast directories, podcast engagement, podcast guests, podcast metrics tracking, podcast outreach, podcast pitching, podcast platforms, podcast promotions, podcast research, podcasting, podcasts, social media networking, virtual assistant

Why You Need a Brand Refresh

February 19, 2024 By Melinda Emerson Leave a Comment

 When was the last time you evaluated your brand? For small business owners who need to stay relevant, competitive, and engaging, it is paramount to refine your brand and messaging as your business transforms. One of the most powerful tools at your disposal is your brand. As time progresses, the effectiveness and resonance of your […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Business Inspiration, Fix Your Business, Grow Your Business, Women in Business, Your Small Business Tagged With: brand evolution, brand identity, brand perception, brand refresh, brand resilience, brand strategy, branding, business growth, competition, competitive differentiation, customer engagement, innovation, market trends, name change, rebranding, small business, strategic branding, target audience

30 Effective Strategies to Help Your Small Business Drive Leads

February 5, 2024 By Melinda Emerson Leave a Comment

When it comes to running a small business, finding new leads is always a challenge. Whether you’re a startup or an established business, the key to sustained growth lies in continually expanding and maintaining your customer base. Let’s explore 30 effective strategies to help your small business attract and engage with fresh leads. Define Your […]

Filed Under: Branding & Marketing, Grow Your Business, Uncategorized, Your Small Business Tagged With: Ask for Referrals Directly, Build a Loyalty Program, Build Personal Connections, content marketing, Create a Google My Business Profile, Create a Referral Culture, Create a Referral Program, customer feedback, Define Your Niche Target Audience, Educate Customers on Your Referral Program, email marketing, Highlight Referral Success Stories, Host Customer Appreciation Events, Host Webinars and Live Events, Leverage Follow-Up Communication, leverage social media, Local SEO Analytics, Location-Based Landing Pages, Network Within the Community, Networking Events, Offer Free Strategy Session, optimize your website, Partnerships and Collaborations, Provide Excellent Customer Service, Run Contests and Giveaways, Utilize Chatbots, Utilize Local SEO, Utilize Online Directories, Utilize Retargeting Ads, Utilizing SEO (Search Engine Optimization) strategies

How To Create A Successful Marketing Strategy For 2019

November 6, 2018 By Melinda Emerson Leave a Comment

create a winning business imageplan sales and marketing plan

Guest Article As we approach the end of the year, many businesses are beginning to plan their marketing strategies for 2019. What are the best ways to promote your business moving forward? In addition to thinking through what’s worked well in the past, it’s important to look towards the future and take advantage of any […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: creative marketing, define goals, marketing strategy

Best of Blogs of 2023

December 18, 2023 By Melinda Emerson Leave a Comment

Welcome to the “Best of Blogs 2023” on SucceedAsYourOwnBoss.com! Discover the insights and strategies that stood out this year, covering essential topics for entrepreneurial success. From crafting a powerful brand position to mastering email marketing, diving into profitable podcasting, leveraging the impact of video marketing, unlocking the art of writing a book, and building a […]

Filed Under: 10 Things Lists, Become Your Own Boss Tips, Branding & Marketing, Customer Service, Grow Your Business, Starting A Small Business Tagged With: attract corporate sponsorships, brand positioning, Create Customer Value, customer value, email marketing, launch your business, monetize your podcast, professional speaking, video marketing

How to Drive Sales Leads When Word-of-Mouth Referrals Dry Up

December 11, 2023 By Melinda Emerson Leave a Comment

In the world of business, word-of-mouth referrals are often considered the gold standard for acquiring new customers. There’s nothing quite like a glowing recommendation from a satisfied customer to instill trust and credibility in your brand. However, even the most reliable sources of referrals can sometimes run dry. When that happens, it’s essential for businesses […]

Filed Under: Branding & Marketing, Grow Your Business, Solopreneurs Tagged With: drive sales leads, online marketing, partnerships, word-of-mouth referrals

12 Pinterest Tips for Boosting Your Brand with Pinterest

November 27, 2023 By Melinda Emerson Leave a Comment

In the dynamic world of digital marketing, Pinterest has emerged as a powerful platform that can significantly enhance your brand’s visibility, engagement, and, ultimately, its success. With over 482 million monthly users worldwide, Pinterest isn’t just another social media site – it’s a visual search engine that allows users to discover and share ideas through […]

Filed Under: 12 Things, Branding & Marketing Tagged With: boost your brand's visibility, canva editor, digital marketing, Pinterest tips, stunning pinterest content

8 Video Marketing Ideas to Build Better Relationships

November 13, 2023 By Melinda Emerson Leave a Comment

If you want to forge stronger connections with your audience, video is the way to go. In this article, I’m sharing eight creative video marketing ideas to help you build those crucial relationships. From the first hello on your homepage to a warm “thank you” post-purchase, I’ll show how swapping text for video can bring […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: lead magnets, sales page, social media, video marketing ideas, video newsletter

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The SmallBizChat Podcast: Mission Delivery with Sustainability with Melinda Emerson

In this episode, Melinda Emerson delves into the world of nonprofits and social enterprises, exploring the challenges nonprofits face and the benefits social enterprises offer. The discussion highlights how social enterprises can provide financial stability while making a community impact. Melinda addresses common misconceptions and shares operational strategies for nonprofits, supported by case studies of […]

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