There comes a time in every entrepreneur’s life when you just catch a bad break. You work really hard on a deal. You thought it was yours. Then at the last minute, after nearly a year-long sales process, you loose the contract. This especially stings when you’ve spent hours studying the customer and cultivating an […]
How to Export to China as a Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Frank Lavin @Export_Now Frank was America’s salesman in chief in his role as Under Secretary for International Trade at the U.S. Department of […]
How to do Facebook Ads for Business
On Facebook, 850 million people spend more than 350 minutes a month hanging out online. To some, it may be how they keep in touch with college friends, the way new moms share photos with family, or where sports fans go to cheer on their team and connect with other fans around the world. […]
How Do I Get New Customers Part 1
So often I am asked about how to get new customers that I decided to develop a two part series on the topic. No customers, no business. A simple and obvious fact, which leads new business owners to ask the question “How do I get customers to see and buy from my business?” The […]
How to Get New Customers Part II
There are numerous ways of getting new customers but not all methods are applicable to all businesses. I also need to remind you that getting repeat business from your existing customers is far easier than attracting new customers, but it is important to have a strategy for getting new customers in the door. In Part […]
Are You Doing Your #1 Job as an Entrepreneur
Your skills as an entrepreneur can make the difference between a booming enterprise and closing your doors far too soon. Your #1 job as a small business owner is to sell. Your job is to motivate, inspire and convince customers, potential investors, and often family that your business idea is worthwhile. It typically requires passion […]
Should You Have Good Pricing or Great Pricing?
Should you have good pricing or great pricing? Our first instinct is to have great prices that will permit us to crush the competition, gain market share and fuel fast growth. The usual problem is that great prices typically provide slim profit margins. Good pricing, however, over the long term, should create enough profitability to […]
Are You Focused on the What’s New Part of Your Business?
The ads have been run, the banners placed (either at your brick-and mortar store or online), the emails have been sent and the tweets have been written, it’s now time to launch your business. All the months of preparation, anxiety, and expectations have coalesced around this pivotal point – creating an enterprise to sell something. […]
Best Practices for Lead Generation in a Small Business
Sponsored Post Are you struggling to figure out how to generate new leads in your business? Well Yahoo! Small Business @ysmallbusiness will be sponsoring a live Tweet Chat with me, @SmallBizLady, on Twitter Thursday June 28th from 3:30-4:30 ET to help you with this challenge. Yahoo! recently launched a free Marketing Dashboard to help SMBs […]
How Can Your Small Business Stay Innovative?
Are you struggling to stay innovative in your small business? In order to stay relevant in a noisy marketplace, the most successful startups boldly embrace a culture of innovation. They consistently roll out blockbuster ideas to stay out in front of potential, new and current customers. Small businesses with their limited resources can hit a […]
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