Podcasts are the new MBA for small business owners. Whether you’re a solopreneur building your brand from scratch, a seasoned business coach, or a product-based business scaling up, the right podcast can change everything. The best ones provide mentorship, industry insight, tactical tips, and tough-love motivation—all in under an hour. In 2025, there’s no shortage […]
The SmallBizChat Podcast: How to Protect Your Business Legally with Sharon Tasman
In this episode, Melinda Emerson is joined by Sharon Tasman, Esq. to discuss crucial legal aspects for small businesses. Sharon outlines the top legal mistakes entrepreneurs often make, emphasizing the importance of protecting intellectual property. The discussion covers selecting the right business name and entity type, alongside legal essentials for startups. Sharon also highlights the […]
How to Get PR for Your Small Business: A Step-by-Step Guide
Getting featured in the media can be a game-changer for small business owners. One good press hit can lead to increased visibility, website traffic, credibility, and sales. But if you are an entrepreneur who thinks PR is only for big companies with deep pockets, that is just not true. You don’t need a publicist or […]
The SmallBizChat Podcast: How to Hire Effectively with Ryan Hogan
In this episode, Melinda Emerson introduces Ryan Hogan, CEO and founder of Talent Harbor, to discuss his entrepreneurial journey and expertise in hiring strategies for small businesses. Ryan shares insights on the necessary mindset shift for effective hiring and common mistakes made when hiring sales staff. The conversation delves into attracting talent in a small […]
My Greatest Pivot: How I Became SmallBizLady
Every entrepreneur has a defining moment. A moment when life forces you to stop, reflect, and decide whether to give up or level up. For me, that moment came when I least expected it—flat on my back, on bed rest, pregnant with my only child, facing the very real possibility of losing everything I had […]
The SmallBizChat Podcast: Hit It and Quit It with Toni Johnson, Sherill Mosee, and Natalia Caylor
In this episode, Melinda Emerson hosts a panel discussion with Natalia Caylor, Sherill Mosee, and Toni Johnson. Each guest shares their favorite podcast, a business app they find indispensable, a marketing tip, and a business book that has impacted them. Toni Johnson is the Head Chef and CEO of The Jamaican Pattie Shop. A plant-based […]
What Eagles Can Teach Us About Being Effective Business Leaders
Now listen, I don’t just love Eagles because I’m from Philadelphia. Sure, I bleed green every football season (Fly, Eagles, Fly!), but today we’re talking about the other kind of eagle — the one with wings, razor-sharp vision, and an inspiring leadership style that business owners can actually learn a thing or two from. Eagles […]
The SmallBizChat Podcast: Why SMBs Need to Research Their Target Customers with Dr. Natalia Caylor
In this episode, Melinda Emerson welcomes Dr. Natalia Caylor to discuss the importance of understanding customers in small business success. Dr. Caylor shares her background and insights from her company, Hola Insights, highlighting common mistakes businesses make and tools that can aid in better customer understanding. The conversation includes the significance of updating customer personas […]
The New Form of SEO: GEO Secrets to Be Listed as a Trusted Resource in AI Searches
Search engine optimization (SEO) is no longer just about ranking on page one of Google. Thanks to artificial intelligence, the search landscape has changed dramatically. AI-powered platforms like ChatGPT, Perplexity, Gemini, and the latest voice assistants Siri and Alexa are now helping people find answers—not just websites. But what does that mean for your business? […]
The SmallBizChat Podcast: How Do You Create a Product in the Culinary Industry with Toni Johnson
In this episode, Melinda Emerson welcomes Toni L. Johnson to share insights from her entrepreneurial journey. Toni discusses her inspiration and experiences with Target’s Forward Founders Program, which helped shape her business approach. The conversation highlights her unique food flavors and vegan options, reflecting her innovative culinary style. Toni outlines her business model, which encompasses […]
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