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You are here: Home / Archives for business growth

27 Irresistible Formulas for Developing Headlines That Make People Click

August 26, 2024 By Melinda Emerson Leave a Comment

When it comes to developing great content, your headlines are key. Headlines are your first—and often only—chance to capture the attention of potential readers. A compelling headline can mean the difference between a click and a pass. Whether you’re crafting headlines for blog posts, social media, or email marketing, mastering the art of headline writing […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media, Women in Business, Your Small Business Tagged With: blog title formulas, business growth, click-worthy headlines, compelling headlines, content creation, content marketing, copywriting, digital marketing, email marketing, headline tips, headline writing, marketing strategies, online marketing, reader engagement, social media marketing

Design a Daily LinkedIn Prospecting Process

August 19, 2024 By Melinda Emerson Leave a Comment

  Leveraging LinkedIn for prospecting can be a game-changer for your network growth and business development, especially if you are a B2B business. LinkedIn provides a powerful platform to connect with industry leaders, potential clients, and like-minded professionals. However, effective prospecting requires a structured approach. Here’s a comprehensive daily LinkedIn prospecting process to help you […]

Filed Under: Branding & Marketing, Customer Service, Grow Your Business, Social Media, Staying Productive, Your Small Business Tagged With: B2B networking, business growth, daily routine, lead generation, LinkedIn networking, LinkedIn prospecting, LinkedIn strategy, online networking, professional networking, social selling

Tips to Make Discussing Fees with Prospects More Comfortable 

August 5, 2024 By Melinda Emerson Leave a Comment

Discussing fees with prospects can be one of the most challenging parts of the sales process, especially for women entrepreneurs. It’s a sensitive topic that, if not handled well, can lead to discomfort, misunderstanding, or even the loss of a potential client. However, with the right approach and money mindset, you can make these conversations […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Cash Flow & Finance Tagged With: building client relationships, business advice, business development, business growth, client meetings, closing deals, customer research, discussing fees, entrepreneurial success, fee discussions, fee negotiations, pricing strategy, professional services, sales confidence, sales mindset, sales objections, sales preparation, sales process, sales strategies, sales tips, small business, small business tips, value-based pricing, women entrepreneurs

How to Evaluate Your Business Model for Scaling

July 15, 2024 By Melinda Emerson Leave a Comment

Scaling a business is an exciting prospect, but it requires careful evaluation to ensure that your business model can handle the increased demands. Rapid growth can lead to operational and financial challenges if not managed correctly. Here’s a comprehensive guide on how to evaluate your business model to determine if it’s ready for scaling.   […]

Filed Under: Grow Your Business, Your Small Business Tagged With: average revenue per user, business funding, business growth, business model evaluation, cash burn rate, cash flow management, churn rate, company culture, conversion rates, customer acquisition cost, delegation, innovation vs standardization, lifetime value, market demands, operational efficiency, profit margins, regulatory compliance, scaling your business, smallbizlady, strategic planning, successful scaling, systems and processes, Team Building

Top 20 Sales Tools for Small Business Owners in 2024

July 1, 2024 By Melinda Emerson Leave a Comment

As a business owner, you must keep your sales pipeline filled. The best way to do that is to leverage the right tools to keep your sales activities going and automated.  The right software and app will allow you to streamline your sales processes, enhance customer relationships, and drive growth. From CRM systems to sales […]

Filed Under: Fix Your Business, My Recommendations, Your Small Business Tagged With: business growth, Content Development, CRM, customer feedback, email marketing, entrepreneurship, landing pages, project management, sales automation, sales funnels, sales tools, SEO, small business, social media management, video marketing

A Guide to Building Retirement Savings as a Business Owner

June 17, 2024 By Melinda Emerson Leave a Comment

There are lots of way to build retirement savings as a business owner. Having retirement savings is crucial to ensure financial security and independence in your later years. It allows you to maintain your standard of living, cover healthcare costs, and manage unexpected expenses without relying on others. Without adequate savings, you risk financial stress […]

Filed Under: Cash Flow & Finance, Fix Your Business, Your Small Business Tagged With: business finance, business growth, business strategy, diversification, financial independence, financial planning, Financial Security, investing strategies, investment portfolio, passive income, real estate, real estate investing, retirement accounts, retirement planning, retirement savings, small business, small business owners, succession planning, tax advantages, wealth management

How to Run Your Small Business on the Cheap

June 3, 2024 By Melinda Emerson Leave a Comment

Running a small business involves a delicate balance between cutting costs and maximizing results. For many entrepreneurs, finding ways to reduce expenses without sacrificing quality or efficiency is a constant challenge. This comprehensive guide will provide you with practical tips and strategies to manage your small business on a tight budget without compromising on growth […]

Filed Under: Grow Your Business, Solopreneurs, Your Small Business Tagged With: budget management, business efficiency, business funding, business growth, cost-saving strategies, DIY skills, entrepreneurship, expense tracking, financial management, free marketing, grants for small businesses, home office, lean inventory, networking, Outsourcing, partnerships, productivity tools, remote work, small business, software subscriptions, startup tips

How to Build An Online Community

May 27, 2024 By Melinda Emerson Leave a Comment

In today’s digital age, building an online community has become an essential strategy for small business owners to connect with their audience, foster engagement, and drive growth. An online community offers a platform for building relationships, sharing knowledge, and creating brand advocates. It can also be a source of revenue with a subscription membership site. […]

Filed Under: Customer Service, Grow Your Business, Your Small Business Tagged With: audience engagement, brand advocacy, business growth, business success, collaboration, community building, community management, content creation, customer loyalty, digital strategy, market research, monetization, networking, online community, small business, social media, solopreneur, startup, subscription membership, user-generated content

Pros and Cons of Hiring Family Members in Your Small Business

May 20, 2024 By Melinda Emerson Leave a Comment

It can be tricky to hire family members in your small business. It can be both rewarding and challenging. Hiring family members can bring a sense of trust, loyalty, and shared vision to your business, fostering a tight-knit team environment. However, it also comes with its own set of potential pitfalls. In this blog post, […]

Filed Under: Become Your Own Boss Tips, Grow Your Business, Your Small Business Tagged With: business benefits, business challenges, business continuity, business growth, business management, business planning, business strategy, business succession, conflict resolution, employee loyalty, employee relations, entrepreneurial advice, family business, family dynamics, fix your small business, hiring family, hiring practices, hiring tips for small business, performance management, small business, small business tips, tax benefits

Can You Turn a Side Hustle into an Empire?

May 6, 2024 By Melinda Emerson Leave a Comment

The concept of the side hustle has gained significant traction in the last few years. No one is confined to the traditional nine-to-five grind these days. Especially since 2020, people have been increasingly developing side hustles to supplement their income, pursue their passions, and, yes, even build empires. I’m asked the question often, “Can a […]

Filed Under: Become Your Own Boss Tips, Grow Your Business, How to Start, Solopreneurs, Starting A Small Business Tagged With: business empire, business growth, digital age, entrepreneur journey, entrepreneurship, financial independence, online business, passion project, scaling, side hustle, small business, Success Stories

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In this episode, Melinda Emerson delves into the world of nonprofits and social enterprises, exploring the challenges nonprofits face and the benefits social enterprises offer. The discussion highlights how social enterprises can provide financial stability while making a community impact. Melinda addresses common misconceptions and shares operational strategies for nonprofits, supported by case studies of […]

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