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You are here: Home / Archives for customer experience

15 Ways to Generate More Brand Love for Your Small Business 

February 10, 2025 By Melinda Emerson Leave a Comment

Building a business is about more than just selling products or services; it’s about creating a connection with your audience. You must create a brand, and your customer service needs to live up to your brand promise. Brand love isn’t just a buzzword; it’s the key to customer loyalty, repeat sales, and a growing fanbase […]

Filed Under: 15 Things Series, Branding & Marketing, Solopreneurs Tagged With: brand authenticity, brand love, brand marketing, brand storytelling, brand strategy, business growth, community building, customer engagement, customer experience, customer loyalty, customer retention, how to build brand love, marketing tips, small business branding, small business success, social media branding

The SmallBizChat Podcast: Top 10 Things Small Business Owners Need to Focus on in 2025 with Melinda Emerson

January 2, 2025 By Melinda Emerson Leave a Comment

To kick off the new year, Melinda Emerson breaks down the top 10 things to incorporate into your business practice this year to stay ahead of the competition, from AI to Customer Experience to Your website. The discussion covers leveraging AI for business automation, strengthening cybersecurity, and building a resilient supply chain.     Listen […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: business agility, business automation, business goals, business resilience, customer experience, cybersecurity, digital presence, economic pressures, Employee Well-being, innovation, leveraging AI, marketing strategies, networking, revenue diversification, revenue models, small business advice, small business tips, supply chain management, sustainability

The SmallBizChat Podcast: It’s Your Make It Season with Melinda Emerson

October 24, 2024 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson delves into the challenges posed by current economic pressures and how small business owners can adapt. The discussion covers the importance of reassessing revenue models and the potential of leveraging AI in business operations. Emphasis is placed on maintaining a resilient mindset and setting clear business goals. The conversation shifts […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: business goals, business resilience, customer experience, economic pressures, innovation, leveraging AI, marketing strategies, networking, revenue models, small business advice

18 Ways to Go From Running Small Business to Building a Brand

March 18, 2024 By Melinda Emerson Leave a Comment

Many small businesses become successful at selling stuff but can’t seem to take it to the next level. Why? They have yet to build a brand. Building a brand is what all small business owners need to strive for to get noticed, gain recognition, repeat business, and enjoy the next level of success. Merely selling […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: brand advocacy, Brand Awareness, Brand Building, brand extension, brand identity, brand loyalty, brand management, brand partnerships, branding strategy, business growth, customer experience, digital marketing, entrepreneurship, market positioning, marketing, product development, small business

The SmallBizChat Podcast: Disrupt Your Competition Through Customer Amazement with Shep Hyken – Ep. 002

October 9, 2019 By Melinda Emerson Leave a Comment

the smallbizchat podcast - Disrupt Your Competition Through Customer Amazement with Shep Hyken

Shep Hyken is a Customer Service and Experience Expert and the Chief Amazement Officer at Shepard Presentations. He has presented keynote speeches and organization presentations for dozens of well-known companies including Energizer, Applebee’s, American Express, American Red Cross, and Georgia Oilman’s Association to help them build loyal relationships with their customers as well as their […]

Filed Under: The SmallBizChat Podcast Tagged With: customer experience, Customer Service, customer service excellence, melinda emerson, Shep Hyken, smallbizlady, the smallbizchat podcast

The SmallBizChat Podcast: Business Marketing and SEO with John Jantsch

February 4, 2021 By Melinda Emerson Leave a Comment

Business marketing and seo featured image

John Jantsch is a marketing consultant, TEDx speaker bestselling author, and the Duct Tape Marketing founder. He is the creator of the Duct Tape Marketing Consultant Network and the Duct Tape Marketing system, a program that trains small business consultants worldwide. He has written many industry-leading books including Duct Tape Marketing,  Duct Tape Selling, The […]

Filed Under: The SmallBizChat Podcast Tagged With: attracting customers online, customer experience, importance of keywords, invest in SEO, SEO roadmap, small business marketing, social media

How to Train Your Team to Provide Excellent Customer Service

June 20, 2022 By Melinda Emerson Leave a Comment

How to Train Your Team to Provide Excellent Customer Service OPEN GRAPH

According to the 2021 Zendesk Customer Experience Trends Report, 75 percent of consumers are willing to spend more money on a brand that provides a stellar customer experience.  And this is great news for small business owners.  You may not always be able to beat larger competitors when it comes to prices, but you can […]

Filed Under: Customer Service, Grow Your Business Tagged With: customer experience, Customer Service, customer service department, customer service skills, good customer service

The SmallBizChat Podcast: Kate Winkler on Improving the Customer Experience with Ruby

August 5, 2021 By Melinda Emerson Leave a Comment

Kate Winkler on Improving the Customer Experience with Ruby 1200 x 1200

Kate Winkler is the CEO of Ruby, a live virtual receptionist and chat company. Kate is a dynamic C-level executive entrepreneur and mid-market business advisor. Following a successful career in the technology sector working with small and large businesses through various stages of growth, Kate joined Ruby in 2019. Ruby serves small businesses to help […]

Filed Under: The SmallBizChat Podcast Tagged With: customer experience, Customer Service, Live Chat service, Virtual Receptionist service

10 Ways to Show Your Customers Love

February 14, 2022 By Melinda Emerson Leave a Comment

10 Ways to Show Your Customers Love OG

February is the time to show your love. Not just to your spouse and family but also your customers. Just think about it. You wouldn’t exist without your customers! Which is why this is the perfect time to show your customers love. This month, we encourage you to show your customers just how much you […]

Filed Under: Customer Service, Grow Your Business Tagged With: customer experience, customer-brand relationship, Show Your Customers Love, Valentine's Day, Valentine’s Sale

What is Customer Perception and How to Improve it

November 23, 2021 By Melinda Emerson Leave a Comment

What is Customer Perception and How to Improve it OG

No matter how awesome your product or service is, the success of your business is in the hands of your users, i.e., your customers. Businesses have finally started to realize that customer experience is a leading competitive differentiator between brands. And that customer perception towards their brand will always be multi-faceted.  Companies need to pay […]

Filed Under: Customer Service, Fix Your Business Tagged With: brand positive image, creating customer experiences, creating positive customer perception, customer experience, customer perception

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter

In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

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