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You are here: Home / Archives for melinda emerson

Ask @SmallBizLady: How do I follow-up after a business conference?

June 17, 2011 By Melinda Emerson 2 Comments

Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady. This week, I took a question live from the New York Times Small Business Summit. Here’s the question: How do I make a plan to follow-up after a business conference? Here’s the answer: http://www.youtube.com/watch?v=Z3rKLFEkF_I   Immediately  reach out […]

Filed Under: Ask Smallbizlady, Become Your Own Boss Tips, Branding & Marketing, Featured Post, Grow Your Business, Social Media, Technology Tagged With: become your own boss, blogging, business planning, entrepreneur, facebook, linkedin, marketing, melinda emerson, networking, online brand, passion, planning, PR for business, relationship management, small business, smallbizlady, social media, twitter

10 Things to Grow Your Business This Summer

June 22, 2011 By Melinda Emerson 6 Comments

Summer is here!  Now that the kids are out of school, you might be thinking about how to reduce your work schedule, but that’s the worst thing you could do.  It’s time to turn up the heat in your business. Third and fourth quarters are critical times in business. You may have customers who are […]

Filed Under: 10 Things Lists, Ask Smallbizlady, Become Your Own Boss Tips, Branding & Marketing, Business Inspiration, Customer Service, Featured Post, Grow Your Business, My Recommendations, Social Media, Technology Tagged With: become your own boss, Customer Service, entrepreneur, facebook, Featured Post, linkedin, marketing, melinda emerson, networking, online brand, passion, planning, PR for business, small business, small business tips, smallbizlady, social media, twitter

SmallBizLady’s Summer Reading List 2011

June 27, 2011 By Melinda Emerson 1 Comment

For those of you who follow this blog, you know that I love books. One of the most important  things you must be as a small business owner is a lifelong learner. Reading a key way to learn  more to run your business better. You may be counting down to your family vacation, (even  if […]

Filed Under: 10 Things Lists, Business Inspiration, My Recommendations Tagged With: Andrew Sherman, Book list, Brian Halligan, Brian Tracy, Dharmesh Shah, Guy Kawasaki, Jane Applegate, Jill Konrath, melinda emerson, reading, reading list, Richard Walsh, smallbizlady, Summer

Use the 3 C’s of Social Media: Content, Community, Commerce

August 8, 2011 By Melinda Emerson 6 Comments

If you are running a small business today you better be using social media marketing.   Social media has taken over the internet over the past few years.  The great thing for small businesses is it’s all about the one-on-one connection, larger companies no longer have the upper hand. You must listen, engage and then […]

Filed Under: Branding & Marketing, Social Media, Technology Tagged With: commerce, community, Content, Featured Post, melinda emerson, SmallBizChat, smallbizlady, social media, social media marketing

How to Keep the Sales Engine Rolling

August 15, 2011 By Melinda Emerson 3 Comments

The day-to-day hustle in your business can make you forget to focus your marketing activities on keeping your pipeline filled.  To help you reach your monthly sales goals, I have created a list of 7 marketing techniques you should revisit every 90 days. They are designed to ensure that you focus on revenue-generating activities in […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Featured Post, marketing, melinda emerson, sales, small business, smallbizlady

Do you have a Bank or a Banking Relationship?

August 21, 2011 By Melinda Emerson 2 Comments

Many business owners have a bank, but what you need is banking relationship.  Entrepreneurs with a bank just make deposits and withdrawals.  Business owners with a banking relationship know the branch manager, the business banker and the head teller at the bank they use.  The business banker has seen your business plan and is aware […]

Filed Under: Become Your Own Boss Tips, Cash Flow & Finance, Grow Your Business Tagged With: bank, banking relationship, cash flow, entrepreneurs, Featured Post, line of credit, melinda emerson, small business, smallbizlady

How to Interview For Your First Employee

September 7, 2011 By Melinda Emerson 4 Comments

Choosing the right person to do the job can be a challenge. It all comes down to your interview process. Once you have reviewed the resumes, its’ time to get in touch with your prospects. You should interview at least 5 people for every available position. A great candidate will have a strong match between […]

Filed Under: Grow Your Business, Starting A Small Business Tagged With: Hiring, how to hire, Interview For Your First Employee, interviewing, melinda emerson, process, small business, Your First Employee

Do You Have a Holiday Sales Strategy Yet?

September 14, 2011 By Melinda Emerson 2 Comments

Do You Have a Holiday Sales Strategy Yet? If you sell stuff online or offline, it’s time to create a Christmas holiday strategy. Some businesses make 80% of their profit over the holidays, so you need to make sure that you get your share of the holiday spending.  You should be thinking about how you […]

Filed Under: Branding & Marketing, Customer Service, Grow Your Business Tagged With: Black Friday, Christmas, cyber Monday, melinda emerson, online retailer, retailers, sales strategy, shipping options, smallbizlady

Time to Start Planning for 2012

September 26, 2011 By Melinda Emerson 9 Comments

The kids are back in school and Halloween is fast approaching.  People it is time to start planning your budget and marketing plan for the coming year.  2012 will be here before you know it and you do not want it to sneak up on you. Just like many of your clients are reaching out […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: accountant, Budget and Sales Projections, Clients, Marketing Plan, melinda emerson, niche target customer, Plan for 2012, relationship selling, small business, smallbizlady, Tax preparer

7 Golden Rules for Home-Based Businesses

October 18, 2011 By Melinda Emerson 6 Comments

Starting a new home-based business can seem like a daunting task.  The transition from working in corporate America to working inside  your home can often lead to the downfall of your business before it has even begun.  The first thing you need to do is get organized.  It’s important because you need to put yourself […]

Filed Under: Guest Articles, How to Start Tagged With: are you fit to work from home, Check your car use, Designate an area, Eat a proper lunch, Get dressed, golden rules, home-based business, Invest in the right insurance, melinda emerson, Watch your posture, work at home

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Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How Giving a TEDx Talk Can Benefit Your Business with Dr. Dan Young

In this episode, Melinda Emerson welcomes Dr. Dan Young to discuss the art of crafting and promoting a successful TED Talk. Dr. Dan shares insights into his own TED Talk journey, detailing its background and the impact it has had. He provides valuable strategies for aspiring speakers on how to effectively convey their message and […]

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