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How To Build a Social Media Brand

October 18, 2010 By Melinda Emerson 2 Comments

One of the topics I regularly speak about as I tour the country helping small business owners is how to build a social media brand. I am often inspired by questions I’m asked to write blog posts to further answer business questions. In this case, I realized that I have already written many articles on […]

Filed Under: Branding & Marketing, Social Media Tagged With: business planning, linkedin, melinda emerson, online brand, small business, smallbizlady, social media, twitter

Who’s on #SmallBizChat – January 2011

January 3, 2011 By Melinda Emerson 1 Comment

Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat.  Here are the upcoming guests for January 2011… January 5th – How to Have Balance in Your Life as a Small Business Owner with Debi Silber @theMojoCoach January 12th — Finding and Keeping Customers Using Social Customer Relationship Management […]

Filed Under: SmallBizChat Tagged With: SmallBizChat, smallbizlady, tweetchat, twitter

Ask SmallBizLady: How Can I Get More Followers on Twitter to Promote My Small Business

February 18, 2011 By Melinda Emerson 2 Comments

On Fridays, I answer questions on my blog in a segment called Ask Small Biz Lady, where I will post video answers to frequent questions about small business.  This week, we are taking on the question How Can I Get More Followers on Twitter to Promote My Small Business?  Click here to see my video […]

Filed Under: Ask Smallbizlady, Social Media Tagged With: melinda emerson, smallbizlady, tweetchat, twitter

12 Things to Tweet About on Twitter

March 28, 2011 By Melinda Emerson

Twitter is a very powerful way to build a social media brand and one of the most common questions I get is, So what should I tweet about?  Here are four basic tips: find news articles helpful to your target audience, tweet other people’s stuff at a 4:1 ratio of your own, tweet your own […]

Filed Under: Social Media Tagged With: become your own boss, melinda emerson, smallbizlady, twitter

Happy Birthday #SmallBizChat

April 20, 2011 By Melinda Emerson Leave a Comment

Today marks the two year anniversary of #Smallbizchat.  It’s a weekly interactive chat that I host on Twitter for small business owners. @Smallbizchat takes place every Wednesday from 8-9pm EST. It’s hard to imagine that an idea to help small business owners get answers to their small business questions has grown to such a strong […]

Filed Under: SmallBizChat Tagged With: small business tips, SmallBizChat, smallbizlady, twitter

Blogging, & Handling Corporate Inquires & Monetizing your Online Brand.

June 3, 2011 By Melinda Emerson 2 Comments

Check out  this quick video from the Black Enterprise Entrepreneurs Conference. Fellow blogger Jewel Figueras of http://www.JewelsFabLife.com was interviewed by LaShanda Henry creator of SistaSense blogs for entrepreneurs and the Black Business Women Online Social Network. http://www.sistasense.tv/smallbizlady-and-jewelsfablife-talk-blogging-and-working-with-brands-part1/ We discussed blogging, handling corporate inquires and monetizing your online brand.  Enjoy! I’m always here as a resource. […]

Filed Under: Ask Smallbizlady, Become Your Own Boss Tips, Business Inspiration, BYOB2011, Customer Service, Featured Post, Grow Your Business, My Recommendations, Social Media, Technology, Women in Business, Your Small Business Tagged With: become your own boss, blog strategy, blogging, entrepreneur, Featured Post, marketing, melinda emerson, online brand, PR for business, small business, small business info, social media, strategic branding, twitter

Enchantment by Guy Kawasaki is Worth the Read

May 18, 2011 By Melinda Emerson Leave a Comment

Enchantment by Guy Kawasaki is a great book for emerging small business owners. I like that Guy gives readers every trick and good idea that he knows from how to make a great impression, get customers behind your cause, and even how to resist enchantment. He says that enchantment is a process, not an event. […]

Filed Under: Branding & Marketing, Melinda Emerson @SmallBizLady, My Recommendations, Your Small Business Tagged With: antonigaudi, business, enchanting, guykawasaki, melinda emerson, mustang, queenlatifah, SmallBizChat, smallbizlady, twitter

How to Make the Most of Social Media Marketing

June 14, 2011 By Melinda Emerson 4 Comments

Leveraging the power of social media to market your brand in the Web 2.0 world is imperative to remaining viable as a business owner.  Having social media profiles on Facebook, Twitter, and LinkedIn aren’t enough to take advantage of the marketing opportunities that new media environment has created.  You need to adopt a comprehensive strategy […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Customer Service, Grow Your Business, Social Media Tagged With: become your own boss, blogging, business planning, entrepreneur, Kindra Cotton, PR for business, small business, social media, twitter

Are you Google-able?

June 6, 2011 By Melinda Emerson 1 Comment

If you’re ready for a midcareer makeover, you can get new clothes and a new haircut. But even more important, you must make yourself what I call “Google-able.” That means you need to create a smart social media footprint. By day I work as a small-business coach, and I keep coming across amazing professionals with […]

Filed Under: Ask Smallbizlady, Become Your Own Boss Tips, Branding & Marketing, Business Inspiration, Featured Post, Grow Your Business, How to Start, Melinda Emerson @SmallBizLady, Social Media, Technology, Your Small Business Tagged With: become your own boss, blog strategy, blogging, entrepreneur, Featured Post, linkedin, marketing, melinda emerson, networking, online brand, planning, PR for business, social media, twitter

10 Things to Grow Your Business This Summer

June 22, 2011 By Melinda Emerson 6 Comments

Summer is here!  Now that the kids are out of school, you might be thinking about how to reduce your work schedule, but that’s the worst thing you could do.  It’s time to turn up the heat in your business. Third and fourth quarters are critical times in business. You may have customers who are […]

Filed Under: 10 Things Lists, Ask Smallbizlady, Become Your Own Boss Tips, Branding & Marketing, Business Inspiration, Customer Service, Featured Post, Grow Your Business, My Recommendations, Social Media, Technology Tagged With: become your own boss, Customer Service, entrepreneur, facebook, Featured Post, linkedin, marketing, melinda emerson, networking, online brand, passion, planning, PR for business, small business, small business tips, smallbizlady, social media, twitter

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Latest #SmallBizChat

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In this episode, Melinda Emerson welcomes Leyanis Diaz to discuss key insights into multicultural marketing. Leyanis addresses common marketing mistakes and the critical distinction between inclusive marketing and tokenism. The conversation highlights the impact of the current climate on multicultural marketing strategies and the importance of leveraging influencers and community leaders. Leyanis emphasizes the need […]

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