Archive | Technology RSS feed for this section

8 Best Apps to Make Your Small Business More Productive

8 Best Apps to Make Your Small Business More Productive 300x199 8 Best Apps to Make Your Small Business More ProductiveGuest Article

Many days as a small business owner you might feel like a one-armed wallpaper hanger with a crazy person for a boss. But this might just be because you are not leveraging technology in your business. When twenty-four hours in a day, is just not enough, it’s time to see if there’s an app for your biggest headache tasks. Fortunately we live in a society that is constantly evolving and providing us with devices and applications to make our lives and businesses run smoothly. Here are the 8 best apps to make your small businesses more productive.

1. Dropbox

Dropbox is a handy app that lets you easily save and retrieve these files on the go. By using smartphones, you can capture video of your excursions, audio clips of speakers at conventions or MP3s to add to the company blog. It is also the household name for group collaboration and cloud storage.

2. Due

Chances are that when your new business is launched, you won’t have a colossal staff. If you are lucky you will at least have an accountable secretary. But just in case you don’t, you should take five minutes to check out an app called, Due. It’s a gift from the Gods, programmed and designed for the procrastinators and overly extended entrepreneur.

If you have a meeting or deadline scheduled months away, you have nothing to worry about with the Due app. It’s sort of like the nagging mother of scheduling apps. Reminders and notifications will continue to display on your screen until you mark them as a finished task. You can also postpone certain tasks and remind co-workers of upcoming due dates.

3. Workshare

Workshare is the solution to effortless group collaboration. You no longer have to worry about being the guy who updated his work on the wrong version of the document. Workshare employees heard your prayers and answered them. Documents can be shared without compromising confidentiality. And as an added bonus, businesses can use the app to compare multiple versions of the same document and also includes an auto sync feature.

4. Evernote

This app is the perfect solution when you’re away from the desk and find the perfect article to write about but don’t have the time to research and post on it. Evernote saves Web pages, images, text and voice notes so you can retrieve them when it’s more convenient to research and share your insight with the rest of your company. Evernote is popular with new entrepreneurs and investors for its ease of use and convenience.

5. Catch

Catch is the perfect app for the businessman or woman, who might physically leave the office, but their mind is always on their work. With Catch, you can record the random moments of genius you have away from the office through voice recordings, photos and text notes. There’s no need to worry about everything getting mixed up within the app. You can organize those random moments by hash tags or create “spaces” for future collaborations.

As an added security feature, you can secure Catch with a pin code. Just in case you somehow forget your T-Mobile no contract phone at the next client meeting or business outing.

6. Meeting Mapper

Meeting Mapper is for the company appointed note taker, who is not so great at taking notes. Meeting Mapper basically outlines everyone involved in your client or business meetings. Along with adding photos, a drawing board, flyout notes and an intuitive user interface. It is one of the few apps that has been proven to provide a return on investment for businesses.

7. Robin

Robin is the necessary app for not only business but also life. It has been called, “the Siri Challenger” and considered the top voice app on the market. Robin is more of a personal assistant rather than just another voice app. She can email your clients, find you the closest parking garage, the cheapest gas prices in town and communicate with your Facebook and Twitter network.

8. EchoSign

This is the app that makes tree lovers happy with glee, because it gets rid of the need for paper. It’s sort of like a having miniature post office built into your mobile phone. Simply email your clients with their contract, designate a signature box and hit send. The client then has the responsibility of reviewing the document and placing their electronic signature. And as a keepsake, EchoSign automatically delivers a copy of the signed contract to all parties involved.

Most of these apps are free, and the paid ones are less than $5 per download. Mobile apps are an affordable way to enhance your business, please your clients and motivate your staff. Not to mention, you can have them all without breaking the bank or holding interviews for the perfect assistant. These apps will help you have the most reliable personal assistant in your pocket or briefcase.

Do you have any other app suggestions that are saving you time and money?

Kristina Jackson 300x284 8 Best Apps to Make Your Small Business More ProductiveAbout the Author:  Kristina Jackson is a freelance writer in technology. Currently her only problem is pulling away from her T-Mobile no contract phone, in order to get her work done.  Image via Flickr by Johan Larsson


Comments { 5 }

10 Things You Will Forget to Check Before Launching Your Online Store

ID 100154306 300x150 10 Things You Will Forget to Check Before Launching Your Online StoreGuest Article

The day has come. You have spent hundreds of hours designing, configuring and even coding your professional, highly functional online store. Firstly congratulations and do yourself a favor and pat yourself on the back, this is a real accomplishment. At this stage you probably can’t wait to introduce your masterpiece to everyone you possibly can, but hold back and go through the list below of the 10 things you probably forgot to check before releasing your baby into the world.

1. Contact forms and emails

Now that you are ready to sell products online with cash exchanging “hands” it is critical for your long term success that you provide quick and easy ways for your customers to contact you. The most common way is through a contact form or email address which is displayed on the site.

Before you launch your site, make sure that your contact forms are working and directing the messages to the correct email addresses. Send yourself a few test messages and emails to verify that the forms are working and your dedicated sales and support email addresses are working.

2. Favicon

Forgetting to include a favicon on your site is most definitely the least important item in this list but one of the most common things which are forgotten by website owners.

Your favicon is part of your branding and helps visitors that have multiple tabs open to easily find your site. Return visitors will get familiar with the icon and associate it with the general way you do business. Take the 3 minutes it takes to upload a favicon to your site.

3. Stock Levels

Most ecommerce platforms allow you to set the stock amount for your products. Make sure before you launch your store that these numbers are accurate so that products don’t disappear because they are “out of stock” which will cost you dearly.

4. Basic SEO

Once your store is live, Google and other search engines will sooner or later come across it and crawl your entire site. You want the search engines to crawl your site so they can index your pages. If your pages do not contain the basic SEO tags (Title and Description) and your images do not contain alt tags then you will be doing yourself an injustice.

Search engines still account for a large percentage of traffic and it is critical for driving traffic that your pages are optimized for the search engines.

Make sure you include unique Title and Description tags to all your pages and that all your images have alt tags.

5. Phone numbers

If you have decided to provide visitors with a direct phone number to your business, then make sure that the number is working and if necessary, redirected to whoever is responsible for taking the calls. Make sure you include the international dialing code so overseas based customers and visitors can dial you successfully.

6. Extensions/Modules

If you are using any extensions or modules for added functionality, then make sure you test each one to see that the expected functionality is experienced from a visitor’s perspective. If you experience any issues, you may have to post a question on the forum thread related to the extension/module and wait for an answer. This can be very frustrating, but it is important to launch your store when everything is ready, especially important aspects of the user experience.

7. All your links

Don’t you hate clicking on a link which takes you to a page that doesn’t exist? Believe me, your visitors will hate it just as much. Make sure you go through your entire site with a fine tooth comb and check every link, both internal and external. Don’t forget to check your social share buttons to make sure they are linking to the correct social profiles and all the other links in your footer.

8. Google Analytics

Being able to analyze a wide range of statistics about your visitors is critical for making correct marketing and product related decisions. The best free tool available to online store owners is Google Analytics.

Make sure you open a free account and implement the Google Analytics javascript code on all of your pages.

Google’s real-time view is very handy to test if Google is tracking your site. After you implement the code on all your pages, visit your site and wait to see if you appear in the real-time stats in Google Analytics.

9. Social and sharing buttons

Leveraging social networks and our innate desire to communicate and share is a very powerful way to not only grow the amount of traffic you get to your store, but also to convert visitors to fans and grow your own online following.

Don’t forget to implement large share and social buttons throughout your site to drive referral traffic.

The standard location is in the footer but the header is usually a better location because it gets more exposure.  Provide share buttons near each of your products so visitors that like your products can share them with their friends and family.

10. Payments

After months of hard work getting the store ready it is almost time to launch. The final check that most people forget is testing your payment options.

Visit your site as a visitor and make test purchases using the different payment options you are providing. Make sure that each payment goes through successfully and that all confirmation emails are sent. If there are any problems then make sure to talk to your payment providers (Paypal, Neteller etc) and your credit card company.

Preventing interested buyers from making payments is the most detrimental thing you can do to your business.

I would love to grow this list, so if you have any other things which do not appear in this list then please let me know in the comments section below.

Justin Butlion 300x300 10 Things You Will Forget to Check Before Launching Your Online StoreAbout the Author: Justin Butlion is the Content and Social Marketing Manager of Yotpo. Justin loves to blog about e-commerce, online marketing, web development, and entrepreneurship.

“Digital World In Data Center Room” courtesy of watcharakun / www.freedigitalphotos.net

Comments { 3 }

Top 25 Small Business Experts To Follow on Twitter

twitter icon1 Top 25 Small Business Experts To Follow on TwitterOne of the things you must do as a small business owner is constantly stay current. You need to know about industry trends, the latest technology and be aware of marketing innovations. One of the best ways to update your knowledge is to read blogs and articles about how to run and grow a successful small business. There are professional writers who have made their careers teaching us all how to be better in business. Here is a list of the Top 25 small business experts to follow on Twitter. I read and share their work often. Enjoy.

@JeffBullas When it comes to the latest trends in social media marketing, no one does it better than my Australian friend Jeff Bullas. www.jeffBullas.com

@Smallbiztrends Anita Campbell is the Editor and mastermind behind the website www.Smallbiztrends.com, a top site for small business information.

@BarryMoltz Barry is one of the smartest small business experts I know. I love his books, and his blog posts on www.OpenForum.com are always insightful. www.barrymoltz.com

@AlfredEdmondJr is SVP/Editor-at-large at @BlackEnterprise magazine. His OffMyChest posts are witty, smart, and always packed with terrific tips.

@LisaBarone is VP of Strategy at @Overit. She is one of the smartest business writers around. I always learn great stuff from her writing. http://overit.com/blog/

@Bizauthor Stephanie Chandler is a prolific writer and publisher who writes often about how to own your niche, self publishing and positioning yourself as a thought leader. http://businessinfoguide.com/

@StartupStella Stella Fayman is a thoughtful writer for Forbes that is always worth a read. http://matchist.com/blog/

@GeneMarks Gene is a successful writer whose work shows up weekly in the NY Times, Forbes, Inc. and many others. http://www.genemarks.com/

@SteveStrauss is USA Today’s Senior Small Business Columnist. He has a heart for solopreneurs. I always glean great ideas from Steve’s work. www.theselfemployed.com

@TJMcCue TJ is a business technology expert who writes for several publications including Forbes, smallbiztrends and his own blog www.techbiztalk.com

@RamonRay is my go-to guy for information on small business tech tools. He’s the editor of www.Smallbiztechnology.com

@Holly_Hanna If you want to know how to be a successful woman business owner, you must read Holly’s work.  Check out her blog www.theworkathomewoman.com/

@Ducttape John Jantsch is a small business marketing expert. His twitter feed and blog are always packed with marketing and technology advice. www.ducttapemarketing.com/blog/

@BarbaraWeltman Barbara provides tax advice and legal tips that will get your small business on the right track. www.barbaraWeltman.com

@JillKonrath If you want to learn about how to sell, but more importantly how to close, Jill is a THE best resource. www.jillkonrath.com

@AskJamieTurner If you want to know about mobile web marketing, Jamie Turner is the best source I know. Www.60secondmarketer.com

@awesomeroar Kevin Daum is a columnist for Inc. whose work is always clever and thoughtful. www.kevindaum.com

@KimBeasley is social media marketing expert and a pioneer in how to leverage Google+ to grow small business. www.growvisibilitywithme.com/blog/

@Restaurant_Lady Misty Young is the #1 lady giving advice to independent restaurants owners. www.fromragstorestaurants.com

@TaiGoodwin gives helpful advice for making the transition from employee to entrepreneur. www.launchwhileworking.com

@DeniseOberry has a great video blog resource for information on how to grow a small business. www.deniseoberry.com

@DIYMarketers Ivana Taylor is one of the smartest writers I know on small business marketing. She writes in a way that helps you really understand new marketing tactics and ideas. www.DIYMarketers.com

@JayBaer If you want to understand more about web analytics and social media marketing metrics, Jay is a terrific resource. www.jaybaer.com

@DeborahShane is a marketing expert who has great insight on how to stay authentic in your marketing efforts. www.deborahshane.com

@AmandaMogul Amanda Miller Littlejohn Before I met her I loved her blog. Her practical PR and social media marketing tips are always loaded with fresh ideas. www.amandamillerlittlejohn.com

Do you have any suggestions for people I should be reading? Let me know.

Comments { 13 }