Mr. Ted Santos is skilled at reinventing companies. And over the past 25 years, he’s reinvented himself several times. He has experience as a sales trainer, executive manager, entrepreneur, and executive coach. He’s currently chairman and CEO of Turnaround Investment Partners in New York City, which provides high-value consulting services to midsize and large companies. […]
Marketing Qualified Leads vs. Sales Qualified Leads
When it comes to lead generation, all leads are not equal. There are Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). They represent two distinct stages in the lead generation and conversion process. Both terms are used to categorize leads based on their readiness to move through the sales funnel, but they represent different […]
The SmallBizChat Podcast: Story-Selling with Bernadette McClelland
Bernadette is a high-content and inspirational speaker on transformation and business growth, making booking a speaker easy and joyful. She has spoken in 12 countries across four continents, and 85% of her past clients have rebooked her in one capacity or another. She has landed million-dollar deals and the US government recognizes her in the […]
How to Achieve Sustainable Business Success: Inspiration or Motivation?
The terms “inspiration” and “motivation” are often used interchangeably, yet they are distinct concepts that play vital roles in driving success. While both are essential for achieving goals and propelling businesses forward, their nuances are worth exploring to understand why having both is imperative for achieving sustainable business success. Defining Inspiration and Motivation Inspiration and […]
The SmallBizChat Podcast: Maintaining a Positive Mindset with Melinda Emerson
In today’s busy business world, success is not determined solely by external factors. In this episode of SmallBizChat, Melinda talks about the power of mindset to your business success. “Entrepreneurship brings with it a lot of stress – you really do want to prioritize and promote relaxation and stress reduction whenever you can get it.” […]
The Continuing Rise of Women Entrepreneurs in 2023
Sponsored Post As we celebrate National Women’s Small Business Month this October, it’s important to recognize and applaud the remarkable growth of women entrepreneurs in recent years. The entrepreneurial landscape has seen a steady rise in the number of women-owned businesses, reflecting not only their resilience but also their ability to adapt to changing economic […]
The SmallBizChat Podcast: Hit It & Quit It with Jimmy Newson, Chris Carr, and Robyn Streisand
As a business and growth strategy consultant, Jimmy Newson has worked with organizations of all sizes, but his specialty is working with small businesses and entrepreneurs. He founded Moving Forward Small Business, a membership-based organization that helps companies grow and achieve their goals through practical and actionable advice. Additionally, Jimmy has strategic partnerships with private, […]
When Should You Update Your Pricing?
Pricing is one of those things that can make or break your small business. Set it too high, and you’ll scare customers away; too low, and you’re leaving money on the table. Chances are you put considerable thought into your pricing when you started your small business. But pricing isn’t a set-it-and-forget-it task. What worked […]
The SmallBizChat Podcast: Building an Inclusive, Authentic Brand with Robyn Streisand
Robyn Streisand founded The Mixx and Titanium with diversity in mind. A trailblazer in the LGBTQ+ community, she has made it her mission to make marketing and advertising more inclusive. As the recipient of AdAge’s “Women to Watch” and the OUT100, Robyn is recognized as a gifted connector of people, a strategic problem-solver, and a […]
How to Write a Marketing Plan in 7 Simple Steps
Jumping into the world of small business? Kudos to you! It’s a thrilling ride, but you need a game plan to make the journey smoother. If you’re wondering how to write a marketing plan, you came to the right place. This guide will break down how to write a marketing plan in seven easy-to-follow steps. […]
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