Olivia Thomas, The Brand Counselor, specializes in empowering seasoned founders to elevate their businesses through strategic branding. As the founder of the Wintentional Development Co., Olivia is dedicated to crafting compelling brand strategies that resonate with her customer’s dream clients. Olivia’s mission is to help women in business build lives and legacies through the telling […]
Why You Need a Brand Refresh
When was the last time you evaluated your brand? For small business owners who need to stay relevant, competitive, and engaging, it is paramount to refine your brand and messaging as your business transforms. One of the most powerful tools at your disposal is your brand. As time progresses, the effectiveness and resonance of your […]
The SmallBizChat Podcast: Good Money Moves for 2024 with Karla Ukman
Karla Ukman is “not your father’s financial advisor.” She champions financial education and personalized strategies for women and historically excluded communities. Leading her own firm for over a decade, she ignites financial awareness and empowers clients to take charge of their money in ways that resonate with them. Karla’s passion lies in dismantling financial myths and […]
15 Heartfelt Ways to Show Customers Love
February is more than just a month for romantic expressions; it’s an opportunity for businesses to extend love and appreciation to your most valuable asset – your customers. While the romantic spirit may be associated with couples, small businesses should embrace the chance to strengthen their bond with customers. Let’s explore 15 creative ways to […]
The SmallBizChat Podcast: How to Get Started with Exporting with Melissa Muhammad
Melissa Muhammad is a Global Business Expert and International Tax Attorney who specializes in helping international businesses operate worldwide. For over 20 years, she has traveled to numerous countries negotiating billion-dollar transactions and has trained tax officials in over 153 nations. Now, she helps Black-owned businesses export globally and access government resources to turn concepts […]
30 Effective Strategies to Help Your Small Business Drive Leads
When it comes to running a small business, finding new leads is always a challenge. Whether you’re a startup or an established business, the key to sustained growth lies in continually expanding and maintaining your customer base. Let’s explore 30 effective strategies to help your small business attract and engage with fresh leads. Define Your […]
The SmallBizChat Podcast: Great Marketing Makes Sales Unnecessary with Melinda Emerson
In this episode, Melinda Emerson introduces the 2024 mantra, GMMSU, and explains its significance. She dives deeper into the role of multichannel funnels in marketing and the sales process. Melinda also discusses the importance of a unique value proposition and lead generation. “Great marketing makes sales unnecessary.” – Melinda Emerson Listen to the podcast […]
New Year, New Focus: Elevating Holistic Well-being for Employees This Year
Sponsored by MetLife. Early-2024 is the perfect time to outline goals for the year ahead. As business owners, many of us will have professional goals that are unique to our companies, such as growing our revenues, attracting and retaining talent, training and developing, and supporting employees with their mental health and overall well-being. New […]
The SmallBizChat Podcast: Hit it & Quit It with Dr. Angela Pipersburgh, Matt Ryder, and Anna Papalia
Dr. Angela Pipersburgh is a dynamic figure in the fields of spiritual leadership and entrepreneurship. She is renowned for her Kingdom-centric approach to personal and professional development. She has successfully established four innovative brands, including the Kingdom Chamber of Commerce, Kingdom Business School, Shaddai Marketing and Communications, and Kingdom Investors, all aimed at uplifting Christian […]
Empowering Small Businesses: Cultivating a Culture of Data-Driven Decision-Making
In an era where information is king, small businesses face a pivotal challenge: how to transform raw data into actionable insights that drive strategic decision-making. Establishing a culture of data-driven decision-making is not merely an option; it is a necessity for thriving in the competitive landscape. Let’s explore the key steps and benefits of fostering […]
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