Welcome to the “Best of SmallBizChat Podcast 2023”! As the year comes to a close, we’re excited to present the cream of the crop – our top 10 interviews that left a lasting impact. These insightful conversations feature industry leaders, experts, and entrepreneurs sharing invaluable wisdom on navigating the challenges of small business. Join us […]
Best of Blogs of 2023
Welcome to the “Best of Blogs 2023” on SucceedAsYourOwnBoss.com! Discover the insights and strategies that stood out this year, covering essential topics for entrepreneurial success. From crafting a powerful brand position to mastering email marketing, diving into profitable podcasting, leveraging the impact of video marketing, unlocking the art of writing a book, and building a […]
How to Drive Sales Leads When Word-of-Mouth Referrals Dry Up
In the world of business, word-of-mouth referrals are often considered the gold standard for acquiring new customers. There’s nothing quite like a glowing recommendation from a satisfied customer to instill trust and credibility in your brand. However, even the most reliable sources of referrals can sometimes run dry. When that happens, it’s essential for businesses […]
The Value of Gratitude: A Powerful Tool for Business Owners
Thanksgiving is a time when we gather with friends and family to express gratitude for the many blessings in our lives. As business owners, it’s also a perfect occasion to reflect on the value of gratitude within the context of our professional journeys. Let’s explore how gratitude can be a powerful tool for business owners, […]
8 Video Marketing Ideas to Build Better Relationships
If you want to forge stronger connections with your audience, video is the way to go. In this article, I’m sharing eight creative video marketing ideas to help you build those crucial relationships. From the first hello on your homepage to a warm “thank you” post-purchase, I’ll show how swapping text for video can bring […]
30 Ways to Grow Your Coaching Business
It’s a sobering statistic: 82% of coaching businesses fold within the first two years. While coaching can be rewarding, navigating the business side of things is often a steep learning curve. In this article, I’m sharing 30 actionable strategies to defy that statistic and thrive in the competitive field of coaching. Let’s go! 30 Ways […]
How to Achieve Sustainable Business Success: Inspiration or Motivation?
The terms “inspiration” and “motivation” are often used interchangeably, yet they are distinct concepts that play vital roles in driving success. While both are essential for achieving goals and propelling businesses forward, their nuances are worth exploring to understand why having both is imperative for achieving sustainable business success. Defining Inspiration and Motivation Inspiration and […]
Marketing Qualified Leads vs. Sales Qualified Leads
When it comes to lead generation, all leads are not equal. There are Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). They represent two distinct stages in the lead generation and conversion process. Both terms are used to categorize leads based on their readiness to move through the sales funnel, but they represent different […]
When Should You Update Your Pricing?
Pricing is one of those things that can make or break your small business. Set it too high, and you’ll scare customers away; too low, and you’re leaving money on the table. Chances are you put considerable thought into your pricing when you started your small business. But pricing isn’t a set-it-and-forget-it task. What worked […]
How to Write a Marketing Plan in 7 Simple Steps
Jumping into the world of small business? Kudos to you! It’s a thrilling ride, but you need a game plan to make the journey smoother. If you’re wondering how to write a marketing plan, you came to the right place. This guide will break down how to write a marketing plan in seven easy-to-follow steps. […]
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