Succeed As Your Own Boss

ENDING SMALL BUSINESS FAILURE

  • Home
  • About
  • Book Melinda
  • Consulting
  • SBL Store
  • SmallBizLady University
  • Free Tools
  • Podcast
  • #Smallbizchat
    • Be a #SmallBizChat Guest
  • Blog
  • Contact
    • We’re Hiring!
You are here: Home / Archives for Grow Your Business

30 Ways to Grow Your Coaching Business

November 6, 2023 By Melinda Emerson Leave a Comment

30 Ways to Grow Your Coaching Business Featured Image

It’s a sobering statistic: 82% of coaching businesses fold within the first two years. While coaching can be rewarding, navigating the business side of things is often a steep learning curve. In this article, I’m sharing 30 actionable strategies to defy that statistic and thrive in the competitive field of coaching. Let’s go! 30 Ways […]

Filed Under: Grow Your Business, Your Small Business Tagged With: catchy tagline, coaching, content marketing, picking a niche, self-publishing

How to Achieve Sustainable Business Success: Inspiration or Motivation?

October 23, 2023 By Melinda Emerson Leave a Comment

How to Achieve Sustainable Business Success: Inspiration or Motivation? featured image

The terms “inspiration” and “motivation” are often used interchangeably, yet they are distinct concepts that play vital roles in driving success. While both are essential for achieving goals and propelling businesses forward, their nuances are worth exploring to understand why having both is imperative for achieving sustainable business success. Defining Inspiration and Motivation Inspiration and […]

Filed Under: Grow Your Business, Your Small Business Tagged With: creativity, growth mindset, inspiration, motivation, vision

Marketing Qualified Leads vs. Sales Qualified Leads

October 30, 2023 By Melinda Emerson Leave a Comment

Marketing Qualified Leads vs. Sales Qualified Leads Featured Image

When it comes to lead generation, all leads are not equal. There are Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). They represent two distinct stages in the lead generation and conversion process. Both terms are used to categorize leads based on their readiness to move through the sales funnel, but they represent different […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: buying signal, direct sales engagement, lead scoring, Marketing Qualified Leads, Sales Qualified Leads

When Should You Update Your Pricing?

October 9, 2023 By Melinda Emerson Leave a Comment

When Should You Update Your Pricing? Open Graph

Pricing is one of those things that can make or break your small business. Set it too high, and you’ll scare customers away; too low, and you’re leaving money on the table. Chances are you put considerable thought into your pricing when you started your small business. But pricing isn’t a set-it-and-forget-it task. What worked […]

Filed Under: Grow Your Business, Your Small Business Tagged With: adjust your pricing, develop pricing strategy, evaluate your pricing, pricing, pricing strategy

How to Write a Marketing Plan in 7 Simple Steps

October 2, 2023 By Melinda Emerson Leave a Comment

How to Write a Marketing Plan in 7 Simple Steps featured image

Jumping into the world of small business? Kudos to you! It’s a thrilling ride, but you need a game plan to make the journey smoother. If you’re wondering how to write a marketing plan, you came to the right place. This guide will break down how to write a marketing plan in seven easy-to-follow steps. […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: competition, market size, Marketing Plan, niche, world of small business

How to Get Corporate Sponsorships

September 18, 2023 By Melinda Emerson Leave a Comment

How to Get Corporate Sponsorships Featured Image

Do you ever daydream about partnering with big brands? It’s not just a dream. Corporate sponsorships aren’t just for big players; small businesses can get in on the action, too. Today, I’m going to explain how to make it happen. This guide will share how corporate sponsorships work and how you can snag one for […]

Filed Under: Cash Flow & Finance, Grow Your Business Tagged With: business pitch, corporate sponsorship, small business, social media campaigns, sponsored blog posts

How to Use a Book to Promote Your Brand

September 11, 2023 By Melinda Emerson Leave a Comment

How to Use a Book to Promote Your Brand Open Graph

While digital marketing strategies dominate the advertising world, there is still something powerful about using traditional methods to promote your brand. One such method is writing a book. Publishing a book can establish your brand’s authority, showcase your expertise, and help you reach a wider audience. In this post, I’ll share ideas on how you […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: brand promotion, brand-promoting book, promote your brand, publishing a book, writing a book

10 Holiday Sales Tips to Help You Prep Ahead for the Best Season Yet

September 4, 2023 By Melinda Emerson Leave a Comment

10 Holiday Sales Tips to Help You Prep Ahead for the Best Season Yet Featured Image

September is here, and the unofficial countdown to the holiday season has begun. I always advise small business owners to plan for the holiday season early, but it’s even more critical this year. Given the unique challenges we’re facing (from the economy to hiring to a resurgence of health concerns), you need to jump-start your […]

Filed Under: 10 Things Lists, Grow Your Business Tagged With: holiday sales, holiday sales tips, holiday season, limited time offers, successful marketing channels

How to Become a Great Business Coach

August 28, 2023 By Melinda Emerson Leave a Comment

How to Become a Great Business Coach Featured Image

The demand for skilled business coaches is on the rise. Business coaching offers valuable guidance and support to entrepreneurs, executives, and professionals seeking to enhance their skills, overcome challenges, and achieve their goals. If you are passionate about helping others succeed and possess strong business acumen, becoming a successful business coach can be a fulfilling […]

Filed Under: Grow Your Business, Your Small Business Tagged With: business coaches, coaching niche, coaching packages, personal brand, skills to coach

20 Steps to Get Started with Professional Speaking

August 21, 2023 By Melinda Emerson Leave a Comment

20 Steps to Get Started with Professional Speaking Featured Image

If you have a powerful message to share, unique insights, or specialized knowledge, professional speaking could be the perfect platform for you. But how do you get started? In this article, I’ll outline a 20-step process to help you embark on your professional speaking journey. 20 Steps to Get Started with Professional Speaking Like any […]

Filed Under: Business Inspiration, Grow Your Business Tagged With: building a personal brand, niche, professional speaker, professional speaking journey, public speaking

  • « Previous Page
  • 1
  • …
  • 5
  • 6
  • 7
  • 8
  • 9
  • …
  • 73
  • Next Page »

Let’s Connect

  • facebook
  • instagram
  • tiktok
  • pinterest
  • linkedin
  • twitter
  • youtube
  • feedburner

Sign up for the SmallBizLady BUZZ Newsletter and be the first to receive updates and details about upcoming events:

We’re proud to be part of the Mediaplanet Empowering Small Business campaign! The COVID-19 pandemic brought hardship and ruin on the nation’s small businesses, but there’s now reason for hope. Learn about the resources, support, and tools available to help your small business bounce back and grow stronger than ever by picking up a copy of the campaign in USA Today and reading it online here.

Get a FREE Chapter of SmallBizLady’s Book,
"Become Your Own Boss in 12 Months, Revised and Expanded"!

Become Your Own Boss

Most Popular Posts

>Seven Ways to be More Profitable in Your Small Business
> 7 Ways to Attract Customers to Your Small Business
> 6 Tips for Managing Small Business Finances
> How to Run a Successful Multilevel Marketing Business
> 10 Ways to Grow Your Small Business With Instagram
> How to Sell on Facebook
> How to Get Over the Fear of Starting a New Business

Featured Videos

6 ABC Action News
Global Trade Summit

Bloomberg News Interview
How to Support Small Businesses During the Holidays

National Speakers Association
Winter Conference

Fox 29 Philadelphia
'Small Biz Lady' gives best advice for starting a new business in the New Year

Fox Business
Starting a Business

MSNBC
The importance of job mentoring for women

#SmallBizChat Live
National Small Business Week: Q&A

Good Day Philadelphia
Expert Shares Tips on How to Become Your Own Boss

Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

Win in Your Own Backyard: The Ultimate Guide to Local Marketing for Retailers

Let’s get real: You don’t need to be everywhere—you just need to own your ZIP code. As a retailer or franchisee, your power isn’t in chasing a global audience. It’s in knowing your customers, showing up for your community, and building a brand that people can’t stop talking about right down the street. Local marketing […]

Fix Your Business Q&A Video

Recent Posts

  • Win in Your Own Backyard: The Ultimate Guide to Local Marketing for Retailers
  • The SmallBizChat Podcast: How to Position Your Brand with Multicultural Markets with Leyanis Diaz
  • SmallBizLady Summer Reading List 2025
  • The SmallBizChat Podcast: How to Turn Your Divine Gifts into a Business with Michelle Kopper
  • How Smart Nonprofits are Building Recession-Proof Revenue Streams

#SmallBizChat

  • SmallBizChat Archive
  • @SmallBizLady

Business Advice

  • How to Start

SmallBizLady Store

Products

Free Chapter

Get In Touch

  • FAQ
  • Be a #SmallBizChat Guest
  • Contact Us
Copyright © 2025
Quintessence Entertainment, Inc
PO Box 280
Drexel Hill, PA 19026
(610) 352-0680
Privacy Policy · Refund Policy

Let’s Connect

  • facebook
  • instagram
  • tiktok
  • pinterest
  • linkedin
  • twitter
  • youtube
  • feedburner

Popup Image ×