Video is hot right now, and I know many small business owners are eager to dive in. Last time, I covered the ‘what,’ sharing 10 video marketing ideas you can try. Today let’s tackle the ‘where.’ One of the questions I have been getting recently is whether small businesses should use Instagram Reels or TikTok. […]
12 Reasons to Use Video Marketing in Your Small Business
In today’s rapidly changing world, small business owners must constantly adapt their marketing strategies to stay competitive. One powerful tool that’s proven highly effective is video marketing. I’ve seen incredible results using video marketing, and I’ve been encouraging more small businesses to try it, too (for example, listen to my 2022 podcast, Demystifying TikTok). If […]
The Art of Successful Lead Follow-Up: Tips and Tricks
As a small business owner, you know that generating leads is only the first step in the sales process. Following up is essential to turn them into paying customers. Lead follow-up is often neglected, yet it’s critical to converting leads into sales. This article will discuss why lead follow-up is important, different follow-up methods, and […]
20 Email Marketing Tips for Small Business Owners
Email marketing is a powerful tool for small businesses to engage with their audience, drive traffic to their website, and ultimately increase sales. But with so many emails flooding inboxes every day, it can be tough to make your message stand out. To help you create effective email campaigns, I’ve compiled 20 of my favorite […]
How to Create an Email List to Grow Your Small Business
An email list is essential for any business looking to expand its reach, establish brand awareness, and increase revenue. However, I know many entrepreneurs struggle to create and grow their email lists. In this article, I will share how to create an email list and answer other related questions. We’ll cover: How to create an […]
Getting Started with Email Marketing: What Is Email Marketing + Other Top Questions Answered
Email marketing has become a crucial aspect of the overall marketing strategy for small business owners. It is a cost-effective method of reaching out to customers and prospects with relevant information about products, services, promotions, and events. But if you are just starting, I’m sure you have many questions. In this blog post, I will […]
15 Tips to Attract Customers to Your Small Business
I’ve been a small business coach for a long time now, and it’s interesting how the big questions never change. Whether a person just started their small business or has been running it for a while, they ask me, “How do I attract customers?” The truth is that there isn’t one thing you need to […]
10 E-commerce Strategies to Weather an Economic Downturn
According to Bloomberg’s December 2022 survey, economists say there is a 70 percent chance that the US will experience a recession in 2023. As a small business coach, the first thing I need to tell you is DON’T PANIC! The economy regularly cycles through highs and lows, and if you are prepared, you’ll weather the […]
25 Mompreneur Tips to Excel at Business and Family Life
When you are a single mom, you often have three full-time jobs: mother, father, and full-time business owner. No, it’s not easy, but you are an amazing woman making it happen in your business and for your children. I was thinking back over the last 17 years of raising my son, and as I thought […]
How to Establish Business Credit
It is important to establish business credit as soon as you decide to go into business. Having good business credit is always important, and you also need to understand how bad credit can affect your business. The most impactful aspect of business credit is your ability to secure financing. If you have bad credit, you […]
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