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You are here: Home / Archives for Grow Your Business

Mastering the Art of Being An Amazing Podcast Guest: A Comprehensive Guide

February 26, 2024 By Melinda Emerson Leave a Comment

Podcasts have emerged as a powerful platform for becoming a brand in demand. By sharing knowledge, insights, and stories with a global audience, you can position yourself as a national brand. As a guest on a podcast, you have the opportunity to showcase your expertise, connect with new audiences, and amplify your personal brand. However, […]

Filed Under: Branding & Marketing, Grow Your Business, Uncategorized Tagged With: guest appearances, podcast appearances, podcast branding, podcast content repurposing, podcast directories, podcast engagement, podcast guests, podcast metrics tracking, podcast outreach, podcast pitching, podcast platforms, podcast promotions, podcast research, podcasting, podcasts, social media networking, virtual assistant

Why You Need a Brand Refresh

February 19, 2024 By Melinda Emerson Leave a Comment

 When was the last time you evaluated your brand? For small business owners who need to stay relevant, competitive, and engaging, it is paramount to refine your brand and messaging as your business transforms. One of the most powerful tools at your disposal is your brand. As time progresses, the effectiveness and resonance of your […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Business Inspiration, Fix Your Business, Grow Your Business, Women in Business, Your Small Business Tagged With: brand evolution, brand identity, brand perception, brand refresh, brand resilience, brand strategy, branding, business growth, competition, competitive differentiation, customer engagement, innovation, market trends, name change, rebranding, small business, strategic branding, target audience

30 Effective Strategies to Help Your Small Business Drive Leads

February 5, 2024 By Melinda Emerson Leave a Comment

When it comes to running a small business, finding new leads is always a challenge. Whether you’re a startup or an established business, the key to sustained growth lies in continually expanding and maintaining your customer base. Let’s explore 30 effective strategies to help your small business attract and engage with fresh leads. Define Your […]

Filed Under: Branding & Marketing, Grow Your Business, Uncategorized, Your Small Business Tagged With: Ask for Referrals Directly, Build a Loyalty Program, Build Personal Connections, content marketing, Create a Google My Business Profile, Create a Referral Culture, Create a Referral Program, customer feedback, Define Your Niche Target Audience, Educate Customers on Your Referral Program, email marketing, Highlight Referral Success Stories, Host Customer Appreciation Events, Host Webinars and Live Events, Leverage Follow-Up Communication, leverage social media, Local SEO Analytics, Location-Based Landing Pages, Network Within the Community, Networking Events, Offer Free Strategy Session, optimize your website, Partnerships and Collaborations, Provide Excellent Customer Service, Run Contests and Giveaways, Utilize Chatbots, Utilize Local SEO, Utilize Online Directories, Utilize Retargeting Ads, Utilizing SEO (Search Engine Optimization) strategies

New Year, New Focus: Elevating Holistic Well-being for Employees This Year

January 29, 2024 By Melinda Emerson Leave a Comment

  Sponsored by MetLife. Early-2024 is the perfect time to outline goals for the year ahead. As business owners, many of us will have professional goals that are unique to our companies, such as growing our revenues, attracting and retaining talent, training and developing, and supporting employees with their mental health and overall well-being.  New […]

Filed Under: Featured Post, Fix Your Business, Grow Your Business, Guest Articles, Human Resources, Leadership, Teams, Uncategorized, Your Small Business Tagged With: Benefits Planning, Business Adaptation, business goals, Business Objectives, business strategy, Early-2024, Employee Benefits, employee engagement, Employee Recruitment, employee retention, Employee Satisfaction, Employee Well-being, Financial Security, Financial Wellness, health insurance, Mental Health Support, metlife, New Year's Resolutions, Paid Leave, Professional Development, Small Business Benefits, small business challenges, small business resources, Small Business Trends, talent management, talent retention, Workplace Wellness

Empowering Small Businesses: Cultivating a Culture of Data-Driven Decision-Making

January 22, 2024 By Melinda Emerson Leave a Comment

In an era where information is king, small businesses face a pivotal challenge: how to transform raw data into actionable insights that drive strategic decision-making. Establishing a culture of data-driven decision-making is not merely an option; it is a necessity for thriving in the competitive landscape. Let’s explore the key steps and benefits of fostering […]

Filed Under: Fix Your Business, Grow Your Business, Melinda Emerson @SmallBizLady, Teams, Your Small Business Tagged With: achieve your business goals, Business Objectives, business plan, improvement, small business, small business owners, small business tips

Turning Resolutions into Reality: A Blueprint for Small Business Success in 2024

January 1, 2024 By Melinda Emerson Leave a Comment

As the clock strikes midnight on January 1, small business owners across the globe are filled with renewed hope, setting resolutions to make the coming year their best one yet. However, the unfortunate reality is that many of these aspirations fall by the wayside as the year progresses. The biggest goal killer in business is […]

Filed Under: 15 Things Series, Business Inspiration, Fix Your Business, Grow Your Business, How to Start, Melinda Emerson @SmallBizLady, Your Small Business Tagged With: business growth, business planning, business strategy, Clear Goals, coaching, Consultation, customer loyalty, entrepreneurship, Failure to Implement, Financial Goals, goal setting, Health and Well-being, New Year Resolutions, personal growth, Productivity, Professional Development, Resolutions Into Reality, Small Business Coaching, Small Business Resolutions, small business success, strategic planning, Team Building, Technology in Business, Time management, work-life balance

Aligning Talent Expectations with Employer Needs: Benefits in Focus

January 2, 2024 By Melinda Emerson Leave a Comment

metlife talent

  Sponsored by MetLife.    As we kick off 2024, you are likely spending time thinking about your company’s objectives and plans for the year ahead. What’s top of mind for you and your team? Q1 serves as a strategic time to engage with your employees and proactively understand what’s changed over the past year. […]

Filed Under: Featured Post, Grow Your Business, Guest Articles, Leadership, Teams, Uncategorized, Your Small Business Tagged With: benefits, Benefits Planning, Business Adaptation, business strategy, compensation package, dental insurance, Employee Benefits, employee engagement, Financial Security, human resources, interest rates, life insurance, metlife, small business challenges, Small Business Trends, talent management, talent retention, Workplace Wellness

Best of The SmallBizChat Podcast 2023

December 25, 2023 By Melinda Emerson Leave a Comment

Welcome to the “Best of SmallBizChat Podcast 2023”! As the year comes to a close, we’re excited to present the cream of the crop – our top 10 interviews that left a lasting impact. These insightful conversations feature industry leaders, experts, and entrepreneurs sharing invaluable wisdom on navigating the challenges of small business. Join us […]

Filed Under: 10 Things Lists, Featured SmallBizChat, Grow Your Business, My Recommendations, SmallBizChat, SmallBizLady Recommends, Starting A Small Business Tagged With: artificial intelligence (AI), boost sales, business strategy, cashflow, collaboration, communication, grow your business, Hiring, overcome challenges

Best of Blogs of 2023

December 18, 2023 By Melinda Emerson Leave a Comment

Welcome to the “Best of Blogs 2023” on SucceedAsYourOwnBoss.com! Discover the insights and strategies that stood out this year, covering essential topics for entrepreneurial success. From crafting a powerful brand position to mastering email marketing, diving into profitable podcasting, leveraging the impact of video marketing, unlocking the art of writing a book, and building a […]

Filed Under: 10 Things Lists, Become Your Own Boss Tips, Branding & Marketing, Customer Service, Grow Your Business, Starting A Small Business Tagged With: attract corporate sponsorships, brand positioning, Create Customer Value, customer value, email marketing, launch your business, monetize your podcast, professional speaking, video marketing

How to Drive Sales Leads When Word-of-Mouth Referrals Dry Up

December 11, 2023 By Melinda Emerson Leave a Comment

In the world of business, word-of-mouth referrals are often considered the gold standard for acquiring new customers. There’s nothing quite like a glowing recommendation from a satisfied customer to instill trust and credibility in your brand. However, even the most reliable sources of referrals can sometimes run dry. When that happens, it’s essential for businesses […]

Filed Under: Branding & Marketing, Grow Your Business, Solopreneurs Tagged With: drive sales leads, online marketing, partnerships, word-of-mouth referrals

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