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You are here: Home / Archives for Your Small Business

Aligning Talent Expectations with Employer Needs: Benefits in Focus

January 2, 2024 By Melinda Emerson Leave a Comment

metlife talent

  Sponsored by MetLife.    As we kick off 2024, you are likely spending time thinking about your company’s objectives and plans for the year ahead. What’s top of mind for you and your team? Q1 serves as a strategic time to engage with your employees and proactively understand what’s changed over the past year. […]

Filed Under: Featured Post, Grow Your Business, Guest Articles, Leadership, Teams, Uncategorized, Your Small Business Tagged With: benefits, Benefits Planning, Business Adaptation, business strategy, compensation package, dental insurance, Employee Benefits, employee engagement, Financial Security, human resources, interest rates, life insurance, metlife, small business challenges, Small Business Trends, talent management, talent retention, Workplace Wellness

The Value of Gratitude: A Powerful Tool for Business Owners

November 20, 2023 By Melinda Emerson Leave a Comment

The Value of Gratitude: A Powerful Tool for Business Owners Featured Image

Thanksgiving is a time when we gather with friends and family to express gratitude for the many blessings in our lives. As business owners, it’s also a perfect occasion to reflect on the value of gratitude within the context of our professional journeys. Let’s explore how gratitude can be a powerful tool for business owners, […]

Filed Under: Grow Your Business, Your Small Business Tagged With: authenticity, customer loyalty, positive relationship, positive work environment, Thanksgiving Day

30 Ways to Grow Your Coaching Business

November 6, 2023 By Melinda Emerson Leave a Comment

30 Ways to Grow Your Coaching Business Featured Image

It’s a sobering statistic: 82% of coaching businesses fold within the first two years. While coaching can be rewarding, navigating the business side of things is often a steep learning curve. In this article, I’m sharing 30 actionable strategies to defy that statistic and thrive in the competitive field of coaching. Let’s go! 30 Ways […]

Filed Under: Grow Your Business, Your Small Business Tagged With: catchy tagline, coaching, content marketing, picking a niche, self-publishing

How to Achieve Sustainable Business Success: Inspiration or Motivation?

October 23, 2023 By Melinda Emerson Leave a Comment

How to Achieve Sustainable Business Success: Inspiration or Motivation? featured image

The terms “inspiration” and “motivation” are often used interchangeably, yet they are distinct concepts that play vital roles in driving success. While both are essential for achieving goals and propelling businesses forward, their nuances are worth exploring to understand why having both is imperative for achieving sustainable business success. Defining Inspiration and Motivation Inspiration and […]

Filed Under: Grow Your Business, Your Small Business Tagged With: creativity, growth mindset, inspiration, motivation, vision

When Should You Update Your Pricing?

October 9, 2023 By Melinda Emerson Leave a Comment

When Should You Update Your Pricing? Open Graph

Pricing is one of those things that can make or break your small business. Set it too high, and you’ll scare customers away; too low, and you’re leaving money on the table. Chances are you put considerable thought into your pricing when you started your small business. But pricing isn’t a set-it-and-forget-it task. What worked […]

Filed Under: Grow Your Business, Your Small Business Tagged With: adjust your pricing, develop pricing strategy, evaluate your pricing, pricing, pricing strategy

How to Become a Great Business Coach

August 28, 2023 By Melinda Emerson Leave a Comment

How to Become a Great Business Coach Featured Image

The demand for skilled business coaches is on the rise. Business coaching offers valuable guidance and support to entrepreneurs, executives, and professionals seeking to enhance their skills, overcome challenges, and achieve their goals. If you are passionate about helping others succeed and possess strong business acumen, becoming a successful business coach can be a fulfilling […]

Filed Under: Grow Your Business, Your Small Business Tagged With: business coaches, coaching niche, coaching packages, personal brand, skills to coach

How to Keep Yourself Motivated While Writing a Book

August 7, 2023 By Melinda Emerson Leave a Comment

How to Keep Yourself Motivated While Writing a Book Featured Image

Writing a book is a significant undertaking. It requires dedication, discipline, and perseverance to finish a project. The average non-fiction book is 55,000-60,000 words, and getting to the finish line is no small undertaking. It’s common for writers to experience doubt, procrastination, and a lack of motivation throughout the process. In this post, I’ll discuss […]

Filed Under: Business Inspiration, Your Small Business Tagged With: book-writing journey, supportive writing community, writing a book, writing exercises, writing routine

Happy National Small Business Week 2023

May 1, 2023 By Melinda Emerson Leave a Comment

Happy National Small Business Week 2023 Featured Image

National Small Business Week 2023 (NSBW) kicks off from May 1 — May 6, 2023. This annual week-long celebration honors the nation’s small businesses with events occurring nationwide and online. America’s 33 million small businesses should take a BOW and celebrate their hard work and service to their customers.  National Small Business Week was created by […]

Filed Under: Grow Your Business, Your Small Business Tagged With: business apps, cashflow, delegate, national small business week 2023, new business owners

The Right Way To Make Sales Calls For Your Small Business

March 8, 2010 By Melinda Emerson 12 Comments

I have recently been exposed to too many instances of sales calls that are inappropriate and ineffective to actually make a sale.  Social media networks such as LinkedIn, Twitter and Facebook are great for making the initial connection, but if you do not take the time to interact and actually build a relationship with your […]

Filed Under: 10 Things Lists, Become Your Own Boss Tips, Customer Service, My Recommendations, Your Small Business Tagged With: cold calls, customers, melinda emerson, planning, relationship management, sales, selling, small business, smallbizlady, social media networks

15 Reasons to Start a Business in 2023

January 30, 2023 By Melinda Emerson Leave a Comment

15 Reasons to Start a Business in 2023 Featured Image

At the end of December, I posted a list of my most-read blogs of 2022. Topping the list was this article about 9 reasons to start a business in 2022. I get it! After the downturn that resulted from the pandemic, you want to be sure you are making a calculated decision. And guess what? […]

Filed Under: 15 Things Series, Your Small Business Tagged With: government support for small business, remote work, small business, start a business in 2023, starting a business

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Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: Why SMBs Need to Research Their Target Customers with Dr. Natalia Caylor

In this episode, Melinda Emerson welcomes Dr. Natalia Caylor to discuss the importance of understanding customers in small business success. Dr. Caylor shares her background and insights from her company, Hola Insights, highlighting common mistakes businesses make and tools that can aid in better customer understanding. The conversation includes the significance of updating customer personas […]

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