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You are here: Home / Archives for customer loyalty

15 Ways to Generate More Brand Love for Your Small Business 

February 10, 2025 By Melinda Emerson Leave a Comment

Building a business is about more than just selling products or services; it’s about creating a connection with your audience. You must create a brand, and your customer service needs to live up to your brand promise. Brand love isn’t just a buzzword; it’s the key to customer loyalty, repeat sales, and a growing fanbase […]

Filed Under: 15 Things Series, Branding & Marketing, Solopreneurs Tagged With: brand authenticity, brand love, brand marketing, brand storytelling, brand strategy, business growth, community building, customer engagement, customer experience, customer loyalty, customer retention, how to build brand love, marketing tips, small business branding, small business success, social media branding

Is Your Brand Strong Enough to Support Expansion into New Markets?

July 8, 2024 By Melinda Emerson Leave a Comment

Expanding into new markets is a thrilling prospect for any business. It offers the opportunity to reach new customers, increase revenue, and enhance brand visibility. However, entering new markets also comes with significant challenges, and one critical question that businesses must ask themselves is: “Is our brand strong enough to support this expansion?” This blog […]

Filed Under: Business Inspiration, Fix Your Business, Grow Your Business, Your Small Business Tagged With: Apple, brand adaptation, brand audit, Brand Awareness, brand expansion, brand identity, brand messaging, brand reputation, brand storytelling, brand strength, business growth strategies, business strategy, community building, consistent branding, corporate social responsibility, customer insights, customer loyalty, Customer Service, customer success, design and aesthetics, entrepreneurship, global expansion, loyalty programs, market entry, market research, new markets, Nike, personalization, quality assurance, referral programs, small business growth, small business success, Starbucks, successful brands, visual identity

How to Build An Online Community

May 27, 2024 By Melinda Emerson Leave a Comment

In today’s digital age, building an online community has become an essential strategy for small business owners to connect with their audience, foster engagement, and drive growth. An online community offers a platform for building relationships, sharing knowledge, and creating brand advocates. It can also be a source of revenue with a subscription membership site. […]

Filed Under: Customer Service, Grow Your Business, Your Small Business Tagged With: audience engagement, brand advocacy, business growth, business success, collaboration, community building, community management, content creation, customer loyalty, digital strategy, market research, monetization, networking, online community, small business, social media, solopreneur, startup, subscription membership, user-generated content

Turning Resolutions into Reality: A Blueprint for Small Business Success in 2024

January 1, 2024 By Melinda Emerson Leave a Comment

As the clock strikes midnight on January 1, small business owners across the globe are filled with renewed hope, setting resolutions to make the coming year their best one yet. However, the unfortunate reality is that many of these aspirations fall by the wayside as the year progresses. The biggest goal killer in business is […]

Filed Under: 15 Things Series, Business Inspiration, Fix Your Business, Grow Your Business, How to Start, Melinda Emerson @SmallBizLady, Your Small Business Tagged With: business growth, business planning, business strategy, Clear Goals, coaching, Consultation, customer loyalty, entrepreneurship, Failure to Implement, Financial Goals, goal setting, Health and Well-being, New Year Resolutions, personal growth, Productivity, Professional Development, Resolutions Into Reality, Small Business Coaching, Small Business Resolutions, small business success, strategic planning, Team Building, Technology in Business, Time management, work-life balance

The Value of Gratitude: A Powerful Tool for Business Owners

November 20, 2023 By Melinda Emerson Leave a Comment

The Value of Gratitude: A Powerful Tool for Business Owners Featured Image

Thanksgiving is a time when we gather with friends and family to express gratitude for the many blessings in our lives. As business owners, it’s also a perfect occasion to reflect on the value of gratitude within the context of our professional journeys. Let’s explore how gratitude can be a powerful tool for business owners, […]

Filed Under: Grow Your Business, Your Small Business Tagged With: authenticity, customer loyalty, positive relationship, positive work environment, Thanksgiving Day

6 Easy Ways to Become a Customer-First Small Business

October 29, 2019 By Melinda Emerson Leave a Comment

6 Easy Ways to Become a Customer-First Small Business - OG

Running or starting a customer-first small business means that you base your business processes on the customer to provide them with an unforgettable (positive) consumer experience. It’s a compelling business growth strategy, even if you practice it in its most basic form. Shifting your business direction toward a consumer-centered culture takes time and money, but […]

Filed Under: Customer Service, Starting A Small Business Tagged With: customer first, customer loyalty, Customer satisfaction, Customer Service, customer service in small business, customer-first small business, dealing with customers, running a small business, small business strategy

The 5 Top Advantages of Brand Marketing

October 8, 2019 By Melinda Emerson Leave a Comment

The 5 Top Advantages of Brand Marketing - OG

Google. McDonald’s. Visa. Nike. When you hear the names of these companies, a picture automatically forms in your mind. Why? It’s simple. They are killing the brand marketing game. Although your company might not be a billion-dollar empire like those mentioned above, it doesn’t mean you can’t take advantage of brand marketing. If you are […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: brand, brand loyalty, brand marketing, branding, customer loyalty, Customer satisfaction, customers, marketing, repeat business, small business marketing, small business marketing tips

6 Creative Ways to Increase Customer Engagement

July 9, 2019 By Melinda Emerson Leave a Comment

Customer Engagement

Regardless of the industry, it’s been widely touted that customer acquisition costs are always higher than customer retention costs. What I’m trying to say is that holding on to your existing customers isn’t just easier, it’s also more economical. Sounds like a good business idea to work on improving customer engagement and loyalty, doesn’t it? […]

Filed Under: Customer Service, Grow Your Business, Guest Articles Tagged With: customer engagement, customer loyalty, customer retention, Customer Service, small business

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter

In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

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