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You are here: Home / Archives for lead generation

How to Tighten Your Sales Infrastructure (Before Your Bank Account Screams for Help)

May 19, 2025 By Melinda Emerson Leave a Comment

If your sales swing between feast and famine every few months, the problem isn’t visibility, branding, or even marketing. It’s your sales infrastructure. Most coaches, consultants, and service-based entrepreneurs start out selling based on talent and hustle alone—no real system, no process, just vibes and referrals. And while that might get you to six figures, […]

Filed Under: Fix Your Business, Grow Your Business, Sales, Solopreneurs, Technology, Your Small Business Tagged With: close a sale, creating a sales process, follow-up in sales, lead generation, onboarding clients, sales framework, sales infrastructure, sales strategy, scalable sales process

HOW TO TRANSFORM YOUR BUSINESS IN JUST 12 MONTHS

February 17, 2025 By Melinda Emerson Leave a Comment

Every small business owner dreams of having a thriving, profitable business that doesn’t require them to be involved in every single detail. But too often, business owners find themselves overwhelmed, overworked, and underpaid—struggling to figure out how to scale without burnout. The truth is you don’t need three – five years to turn your business […]

Filed Under: 10 Things Lists, My Recommendations, Your Small Business Tagged With: automation, brand positioning, business coaching, business growth, business scaling, business transformation, entrepreneur tips, financial freedom, increase revenue, lead generation, marketing for entrepreneurs, multiple income streams, online business growth, passive income, revenue growth, sales funnel, sales strategy, scale your business, small business strategy, small business success, small business tips, Time management

The Three Problems That Visibility Can’t Solve

February 3, 2025 By Melinda Emerson Leave a Comment

Every small business owner wants more visibility. More followers, more website visitors, more people watching their content. It’s tempting to believe that if only more people saw what you offer, your sales would skyrocket. But here’s the hard truth: visibility alone doesn’t drive revenue. If you don’t have the right foundation in place, more eyeballs […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: brand positioning, business coaching, business growth, business messaging, content marketing, converting audience, customer trust, digital marketing, how to convert leads, increasing revenue, lead generation, marketing strategy, online business growth, sales funnel, sales strategy, sales system, scaling your business, small business marketing, small business sales, small business tips, visibility in business

Social Media Marketing vs. Social Media Selling

September 9, 2024 By Melinda Emerson Leave a Comment

The terms “social media marketing” and “social media selling” are often used interchangeably, leading to confusion among small businesses looking to leverage social platforms to grow their brand and boost sales. While both are crucial components of a comprehensive social media strategy, they serve distinct purposes and require different approaches. Understanding the key differences between […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Customer Service, Grow Your Business, Social Media, Starting A Small Business, Your Small Business Tagged With: Brand Awareness, business growth, content strategy, customer engagement, digital marketing, lead generation, marketing tactics, online business, online sales, sales conversion, small business strategy, small business tips, social media marketing, social media selling, Social Media Strategy

Design a Daily LinkedIn Prospecting Process

August 19, 2024 By Melinda Emerson Leave a Comment

  Leveraging LinkedIn for prospecting can be a game-changer for your network growth and business development, especially if you are a B2B business. LinkedIn provides a powerful platform to connect with industry leaders, potential clients, and like-minded professionals. However, effective prospecting requires a structured approach. Here’s a comprehensive daily LinkedIn prospecting process to help you […]

Filed Under: Branding & Marketing, Customer Service, Grow Your Business, Social Media, Staying Productive, Your Small Business Tagged With: B2B networking, business growth, daily routine, lead generation, LinkedIn networking, LinkedIn prospecting, LinkedIn strategy, online networking, professional networking, social selling

How Do You Convert Leads?

August 2, 2021 By Melinda Emerson Leave a Comment

How Do You Convert Leads? Featured Image

The best way to generate a lead is to ask happy customers for referrals. However, if you are a new business or expanding your business, you may need to try another method to generate leads and brand awareness, such as developing a lead magnet. But before you do that, it’s important to know how to identify […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: customer buyer journey, lead conversion, lead conversion process, lead conversion process for small business, lead generation, unique value proposition

8 Tips to Build a Great Strategy for Lead Generation

January 14, 2020 By Melinda Emerson Leave a Comment

8 Tips to Build a Great Strategy for Lead Generation Featured Image

It can be difficult to find leads, but it’s an important part of all businesses. Getting some leads means getting some chances for new business. Here are 8 tips to generate good leads for your business and how to turn them into loyal and content clients. 1. Build Useful Relationships It’s important to start some […]

Filed Under: Grow Your Business, Your Small Business Tagged With: build leads, generate leads, lead generation, lead generation strategy, leads

How to Build a Lead Generation Machine

October 18, 2018 By Melinda Emerson Leave a Comment

This week on #Smallbizchat LIVE our show featured three guests: How to Build a Sales Process with Alice Heiman, @aliceheiman, Start Making Connections, Stop Adding to Your Connections with Phil Gerbyshak, @PhilGerb, and How to Develop Your Personal Brand Using Video with Cher Jones, @itscherjones. I pulled three of the best questions from each of them […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Grow Your Business, Q & A Interview, SmallBizChat, SmallBizChat Live+, Technology Tagged With: @aliceheiman, @itscherjones, @PhilGerb, lead generation, making connections, personal brand, SmallBizChat, video marketing

How to #GETSTRONG and Grow Your Business

February 8, 2018 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Stephen Pierce, who is the host of the Success Sculpting Show, where he brings the right information now to sculpt […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @stephen_pierce, be strong, find customers, lead generation, SmallBizChat

7 Ideas To Get Leads Using Your Blog

May 23, 2017 By Melinda Emerson Leave a Comment

Guest Article If you run a small business or an ecommerce website, generating leads is probably one of the most important things you focus on. As a business owner, your first concern is to attract people to your business and get them interested in your product or service, so you can convert into a customer. […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: blogging, lead generation, marketing

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter

In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

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