It’s no surprise that small business owners are using crowdfunding to raise capital for business ventures or startup projects, especially at a time when bank loans are not easily available to small businesses, and lines of credit are also hard to come by. But if you’re considering crowdfunding, make sure you spend plenty of time […]
6 Things Oprah Winfrey Taught Us About Business
Oprah Winfrey is my hero. I never thought about being an entrepreneur until she got on my radar when I was in college in the early 90’s. It was around that time that she opened Harpo Studios in Chicago, making her the third woman in the American entertainment industry (after Mary Pickford and Lucille Ball) […]
4 Tips for Listening to Your Audience Online
One of the first pieces of advice you’ll find about using social media for your small business is to “listen to your audience“. By creating a listening strategy you’ll find out what conversations are happening among your customers (or potential customers), before you dive in and try to become part of the conversation and ultimately […]
How to Leverage The New Rules of Small Business Marketing
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Barbara Findlay Schenck @bizstrong about the new rules for marketing to screen-connected customers. Barbara helps entrepreneurs plan, brand, market, and sell their […]
How to Master, Manage and Communicate Your Message
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @kimydavis. Kim Y. Davis is a Houston-based journalist, speaker and consultant. She writes and produces print, online and video content for […]
Presentation Communication – Your Quest to Impress
Sponsored Post All businesses depend on sending the right messages to their customers. Whether it is a brick and mortar office, retail store, online enterprise, a direct sales business or some type of consulting firm, you have one chance to make a first impression, and your business message must be clear. Customers will focus on […]
6 Advanced Facebook Marketing Techniques
Facebook is the world’s most popular social network. With more than 950+ million users, chances are your target customer is using Facebook. More than 7 million apps and websites integrate with Facebook. The question is, are you leveraging it the right way for your small business? In order to get the most from Facebook, it’s […]
Don’t Let Your Business Run You
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Allan Branch @AllanBranch. Allan is a co-author of the book Don’t Let Your Business Run You, co-founder and Partner of LessEverything, a […]
6 Reasons Why You Should Contact Your Existing Customers
October is my birthday month. Many retailers that I shop with online and offline have started sending me birthday greetings even through my big day isn’t until the middle of the month. But how could this be a good marketing move? One retailer sent me a 15% off coupon for my birthday and another only […]
#SmallBizChat Q and A How To Build Buzz for your Content
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed. on Twitter from 8-9pm ET. This is excerpted from my recent interview with @TheRiseToTheTop, David Siteman Garland on How to Build Buzz for your online Content. After running three companies, and not finding a good […]
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