Branding is important. Managing your brand offline and online is not a small thing, but if done well, you can reduce your marketing costs and grow your revenues. The more consistent you are with your branding components the more likely someone is to recognize your brand. There are 8 key elements of a small business […]
7 Ways to Increase Traffic to Your Small Business Website
Sponsored Post When running a small business, your website can be your most important sales tool. It’s the welcome mat into your business. Many people think a brochure or business card is sufficient, but in today’s marketplace, the first thing many people do when making a buying decision is search online. Your #1 focus should […]
Do you need a Small Business Makeover?
Pitney Bowes wants to give your business a communications makeover worth up to $10,000. If you could use some help with your email, direct mail and social media communications, you can win a free year of using Pitney Bowes’ full suite of business tools. The grand prize winners will also receive in person one-on-one coaching […]
8 Ways to Attract Followers on Twitter
When it comes to Twitter, attracting “followers” are key to building your online brand. Here’s key information to attract followers: 1) Use usernames which match your name or business service or other social networking sites. When you sign up for your Twitter account, use your real name or the name you use on other social […]
Blogging for Business
From time to time as Smallbizlady, I conduct interviews with small business experts that could benefit my audience. This is an excerpt from my #smallbizchat interview with Meryl K. Evans @merylkevans about Blogging for Business. Blogging is old news by today’s standards as Twitter, Facebook and LinkedIn dominate the social networking scene. But blogging continues to pick up speed […]
How to Legally Protect Your Small Business Brand
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Aurelia Mitchell Durant @brandprotectors Aurelia is an Intellectual Property Attorney specializing in Copyright and Trademark Protection. She is committed to guiding business owners on how to own their brand. She has […]
SmallBizLady’s Reading List Part I
In business, reading is fundamental. It is crucial to help you grow your expertise as a business leader. One of my favorite things to do is read books about small business best practices, social media and leadership. Here’s a list of best books that I think will have a major impact on your business strategy […]
Developing an Elevator Pitch
This is excerpted from my recent interview with Barbara Lopez of @Brightfarm who is President of Brightfarm Introductions talking about creating your elevator speech to promote your business.
How To Build a Social Media Brand
One of the topics I regularly speak about as I tour the country helping small business owners is how to build a social media brand. I am often inspired by questions I’m asked to write blog posts to further answer business questions. In this case, I realized that I have already written many articles on […]
Blogging, & Handling Corporate Inquires & Monetizing your Online Brand.
Check out this quick video from the Black Enterprise Entrepreneurs Conference. Fellow blogger Jewel Figueras of http://www.JewelsFabLife.com was interviewed by LaShanda Henry creator of SistaSense blogs for entrepreneurs and the Black Business Women Online Social Network. http://www.sistasense.tv/smallbizlady-and-jewelsfablife-talk-blogging-and-working-with-brands-part1/ We discussed blogging, handling corporate inquires and monetizing your online brand. Enjoy! I’m always here as a resource. […]