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10 Things to Grow Your Business This Summer

June 22, 2011 By Melinda Emerson 6 Comments

Summer is here!  Now that the kids are out of school, you might be thinking about how to reduce your work schedule, but that’s the worst thing you could do.  It’s time to turn up the heat in your business. Third and fourth quarters are critical times in business. You may have customers who are […]

Filed Under: 10 Things Lists, Ask Smallbizlady, Become Your Own Boss Tips, Branding & Marketing, Business Inspiration, Customer Service, Featured Post, Grow Your Business, My Recommendations, Social Media, Technology Tagged With: become your own boss, Customer Service, entrepreneur, facebook, Featured Post, linkedin, marketing, melinda emerson, networking, online brand, passion, planning, PR for business, small business, small business tips, smallbizlady, social media, twitter

Use the 3 C’s of Social Media: Content, Community, Commerce

August 8, 2011 By Melinda Emerson 6 Comments

If you are running a small business today you better be using social media marketing.   Social media has taken over the internet over the past few years.  The great thing for small businesses is it’s all about the one-on-one connection, larger companies no longer have the upper hand. You must listen, engage and then […]

Filed Under: Branding & Marketing, Social Media, Technology Tagged With: commerce, community, Content, Featured Post, melinda emerson, SmallBizChat, smallbizlady, social media, social media marketing

How to Use Twitter Without Losing Your Mind

September 27, 2011 By Melinda Emerson 6 Comments

Guest Post by Tai Goodwin I love Twitter. Depending on which group I am speaking to, I can’t always say that too loudly. There are some crowds that get it. There are other rooms, many of them filled with small business owners and solopreneurs who don’t get it — yet. LinkedIn makes sense. Facebook is […]

Filed Under: Branding & Marketing, Social Media Tagged With: SmallBizChat, social media, Tai Goodwin, tweetchat, twitter

How to Use QR Codes in Your Small Business – QA with Matt Mansfield

October 6, 2011 By Melinda Emerson 6 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @MattSMansfield.  Matt Mansfield is the Head Tour Guide at Matt About Business where he helps entrepreneurs and Fortune 500 companies use the […]

Filed Under: Branding & Marketing, SmallBizChat, Social Media Tagged With: marketing, promotion, SmallBizChat, social media

What Can Twitter Do For Your Small Business?

December 5, 2011 By Melinda Emerson 11 Comments

I signed up for a Twitter account three years ago, and it truly changed my life. My Twitter anniversary was on December 2nd, and I thought it might be helpful for me to explain what my goals were for the social network. Now is a perfect time to step up your game on Twitter or […]

Filed Under: Branding & Marketing, Grow Your Business, How to Start, SmallBizChat, Social Media Tagged With: content strategy, Getting started, jay goltz, melinda emerson, New York Times, SmallBizChat, smallbizlady, social media, social media goals, twitter

2011 Best of SmallBizLady Blogs

December 28, 2011 By Melinda Emerson 2 Comments

Every week I publish articles on this blog to help small business owners start and grow their entrepreneurial ventures.  My mission is simple: to end small business failure. There are times when I write things based on questions I am frequently asked and then there are other times when I wake up in the middle of […]

Filed Under: 10 Things Lists, My Recommendations Tagged With: best of, bible versus, How to write a business plan, melinda emerson, recession proof, small business, smallbizlady, social media, Technology tools, twitter, Under 30 Entrepreneurs, websites

SmallBizLady Q&A How to Build a Powerful Online Brand

January 30, 2012 By Melinda Emerson 6 Comments

  How to become a powerful social media brand is a major factor in small business success these days. Beyond having a website, you need to make sure that you are out there demonstrating your expertise at every opportunity. There are those who believe that if they can’t find you or your business online, you […]

Filed Under: Branding & Marketing Tagged With: branding, grow your business, marketing, melinda emerson, online brand, small business, smallbizlady, social media

Getting Ready For Opening Day in Your Small Business

March 5, 2012 By Melinda Emerson 4 Comments

Now you are just about ready to get  business cards, mail out the flyers, turn on the phones, run those ads on Facebook and use whatever way possible to tell the world you are “Open for Business.” It is a moment of both joy and fear.  The hard work of the planning your business now transitions to […]

Filed Under: How to Start, Social Media Tagged With: geolocation, internet ads, melinda emerson, open for business, social media

How to Get New Customers Part II

April 3, 2012 By Melinda Emerson 7 Comments

There are numerous ways of getting new customers but not all methods are applicable to all businesses. I also need to remind you that getting repeat business from your existing customers is far easier than attracting new customers, but it is important to have a strategy for getting new customers in the door. In Part […]

Filed Under: Branding & Marketing, Grow Your Business, Melinda Emerson @SmallBizLady, Starting A Small Business Tagged With: build a prospect list, create value, incentives, melinda emerson, PR, small business, social media, Start advertising

5 Steps to Take Online Before Launching Your Small Business

April 17, 2012 By Melinda Emerson 1 Comment

The fast-moving flow of information in social media  can be intimidating to even the most computer-savvy among us. To a budding small business owner, it can be daunting. Yet if you want your business to succeed, you can’t afford to ignore that world. Fortunately, there is a way to conquer that world and make it […]

Filed Under: Branding & Marketing, Guest Articles, Social Media, Technology Tagged With: 5 steps, be visual, Christopher Wallace, monitor your industry online, social media

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Position Your Brand with Multicultural Markets with Leyanis Diaz

In this episode, Melinda Emerson welcomes Leyanis Diaz to discuss key insights into multicultural marketing. Leyanis addresses common marketing mistakes and the critical distinction between inclusive marketing and tokenism. The conversation highlights the impact of the current climate on multicultural marketing strategies and the importance of leveraging influencers and community leaders. Leyanis emphasizes the need […]

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