How to Leverage Snapchat to Boost Your Business


The very fact that both Presidential candidates are including Snapchat in their social media marketing strategy (Hillary has an actual profile, while Donald sponsored a snarky filter) should tell you that it’s a formidable marketing option, and one you might want to add to your own arsenal.  While currently, the majority of Snapchat users are […]

CRM Doesn’t Have to be Industry Specific and Here’s Why…


Sponsored Post Image credit If you’ve decided that you need a customer relationship management system or (CRM), chances are, you’re exploring and weighing the many different options available to you. You’ve probably found some interesting industry specific CRM options out there. Or maybe you’re using a CRM system already, and would like to better customize […]

7 Ways to Increase Traffic to Your Small Business Website


Sponsored Post When running a small business, your website can be your most important sales tool. It’s the welcome mat into your business. Many people think a brochure or business card is sufficient, but in today’s marketplace, the first thing many people do when making a buying decision is search online. Your #1 focus should […]

4 Ways to Transform Your SMB Marketing and Sales Processes

transform your marketing and sales

Personal selling is a major component of small business marketing. 90% of small businesses get business from referrals. Without a significant budget for advertising to drive sales growth dictates that referral selling is vital. Selling is also the most engaging way to convince buyers of the value of your products and services. Here are four […]

How to Brand Your YouTube Channel


If you’re serious about leveraging social media marketing to grow your business, you can’t afford to ignore using video and YouTube is the best option out there. With more than 1.3 billion users, YouTube is the second most searching website on the internet. It offers you the opportunity to expand your audience significantly and drive […]

7 Powerful Retail Marketing Ideas

AdobeStock_50210104 Marketing

You’ve developed your business ideas. You’ve created a suite of products or services that stand out from the competition. And you’ve assembled a basic outline of how you’re going to meld your brand to the minds of consumers around the world. And that’s all good – but what happens from there? If you’re like most […]

Why PPC Should Be Included In Your Online Marketing Strategy


PPC or pay-per-click advertising should be considered for any small business.internet marketing strategy. PPC offers some unique advantages over other types of marketing campaigns. The most common type of PPC advertising is Google AdWords. In this model, the company selects keywords for popular Google search phrases, and then bids on them when Google users use […]