How web analytics goals makes your online business better

internet photo

So you may already imagine what a goal is, but if you’re still wondering how exactly does goal setting in web analytics help your business, you’re in for a treat - this post will show some basics and answer that question to make your site a working asset for your business. How web analytics goals help my business First of all, a goal is a web analytics setting that counts each completion of a specific visitor task on your website.  Goals become helpful to your business by selecting tasks … [Read more...]

Increasing Your Online Sales Part 1

TJ McCue

Sales is about trust and transparency, right? With all the media conversations about how Twitter and Facebook are impacting small business owners, that may be obvious. But with all the discussion about conversation, don’t lose track of the direct paths to sales. Don’t get soft and focus on conversation for its own sake. You can be trustworthy and transparent and still be about the sale. Just about every time I’m asked about the best way to increase sales on the web, these three points are … [Read more...]