Marketing companies like LivingSocial, Groupon and more, are services with vast databases and are perfectly positioned to help you put together a promotional offer aimed at reaching targeted customer prospects. By jumping on the coupon clipping trend associated with today’s deal-savvy shoppers, your business can grab lots of new customers. But, will they keep coming back after […]
The Lifeline of Your Business: 5 Rules to Loving Your Sales CRM
Guest Article Don’t hate your sales CRM. It’s your friend. Really it is. An effective CRM – Customer Relationship Management – system can be the lifeline of your business. I have had the pleasure of using five different CRM systems (plus spreadsheets, notebooks, and my good old memory) over the last 15 years. Quite frankly, […]
The Daily Deal Isn’t Dead Yet
We all know that consumers are not as excited about the Groupon emails that land in their inboxes as they used to be, and we’ve all heard the horror stories of businesses that were overwhelmed or even destroyed by a poorly planned campaign. But, some businesses are making them work. Here’s one. 24-year-old Jacomo Hakim, […]
15 Things About Providing Outstanding Customer Service
This month I’m celebrating my 15th Anniversary in business, don’t forget to sign up for your chance to win SmallBizLady’s 15 Days of Giveaways contest. Today is Part III of my 15 Things Series. Today we’ll discuss how to stay in business by providing outstanding customer service in your small business. The real secret to […]
How to Have Better Communication Within Your Small Business
Guest Article Customer satisfaction is a leading reason why consumers choose to work or not to work with a business. Lack of respect or courtesy between your employee and customers can be detrimental to or even kill a sale. For the optimal customer experience, employers need to teach employees to implement compassionate communication. Respectful dialogue […]
Four Ways to Make Your Small Business Recommendable
Guest Article A primary objective for every small business is growth – stemming either from new customers or from repeat business. Most experts agree that retaining and building loyalty among existing customers is more economical and more beneficial in the long term than recruiting new ones. The two most critical things your small business can […]
How to Develop a Sustainable Small Business
A small business may need accounting services monthly, office supplies every two weeks, and their AC/HVAC checked twice a year. Generally, how often your service is needed will drive the number of customers you will require to sustain your enterprise. Your first task is to get the word out about who you are and what […]
4 Proven Ways To Fill Your Restaurant In 2013
As a restaurant owner, your first daily concern is the quality of your food and service. Next, you might be thinking about your associates, your training, your portion sizes (and control), your menu… But the most important thing you have to think about after your food is: YOUR GUESTS and, how to get more of […]
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